Skip to main content

Watch Trailer

Turn Your Service Into a Product

with Tara Gentile

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free

  •   Trailer

  •   01 Class Introduction

    07:39

Class duration: 15h 15m

See all 29 lessons
  • 11K students

    100% satisfaction guaranteed

  • 100% recommended

    18 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

starting at $25/month*

$299/year or $39/month

Unlock this class plus 1500+ more >

Watch Now

You already have access!

Buy Class

$99

About The Class

earn more money while working less.

Typically, when you sell a service, you have work more to earn more – and that can be exhausting. Find out how you can stop trading time for money in Turn Your Service Into a Product with Tara Gentile.

In this comprehensive class, you’ll find out exactly what it takes to transform your process into a product, program, book, or class you can sell. 

Tara will teach you how to:

  • Use previous client work to develop your focus
  • Create a process plan from work you’ve done in the past
  • Discover what’s important to the people who matter most
  • Identify your must-have components — and edit out the rest
  • Develop a prototype and package it
  • Create a sales and marketing plan
The key to making more money is to serve more people without burning out or working harder. Tara will help you discover and document your process, so you can take a backseat and serve more clients without doing more work.

Turn Your Service Into a Product with Tara Gentile is for business owners who deliver a service and are ready to make more money, serve more customers, enjoy more free time, and cultivate influence in their industry.

Whether you are a designer, coach, developer, therapist, doctor, writer, or consultant (or pretty much anything else you can think up), this class will help you earn more money while working less, by transforming your process, methodology, or ideas into products and programs you can can sell, at scale. 

Lesson Plan

  1. 01

    Class Introduction

    07:39
  2. 02

    Change How You Think About Your Business

    20:55
  3. 03

    The Profit in the Process

    18:22
  4. 04

    What is an Asset?

    21:10
  5. 05

    Set a Different Goal

    34:13
  6. 06

    Name Your Unfair Advantage

    40:58
  7. 07

    Document Your Client Intake Process

    45:38
  8. 08

    Identifying What You're REALLY Selling

    28:46
  9. 09

    Create Your Process Plan

    43:58
  10. 10

    Apply Your Unfair Advantage

    28:27
  11. 11

    Build to Sell

    26:30
  12. 12

    Observe What Matters in Your Customer's World

    42:16
  13. 13

    Identify & Engage the Opportunities

    16:30
  14. 14

    Test Your Response

    34:13
  15. 15

    Describe the Transformation

    31:02
  16. 16

    Find & Test Your Key Insight

    38:57
  17. 17

    Bulid to Sell (Part Deux)

    45:15
  18. 18

    Price Your Product

    1:00:15
  19. 19

    Make Your Offer

    24:51
  20. 20

    Gather Feedback

    34:33
  21. 21

    Iterate, Reposition, Differentiate

    25:18
  22. 22

    Create the Ideal Customer Experience

    14:16
  23. 23

    Identify What Your On-Boarding System Needs

    14:22
  24. 24

    Analyze System Needs & Solve Customer Problems

    36:25
  25. 25

    Automate Your On-Boarding Process

    27:08
  26. 26

    Get Attention

    39:52
  27. 27

    Get Commitment

    35:06
  28. 28

    Get Buy In

    31:56
  29. 29

    Get the Sale

    46:39

Meet Your Expert

Tara Gentile

Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Turn Your Service Into a Product Workbook
  • pdf Create a Product That Resonates Workbook
  • pdf Free Month at Kickstart Labs for New Members
  • zip The Observation Engine - Multimedia Pack
  • HD Intro to How to Thing Like a Marketer - HD.mp4
  • HD How to Think Like a Marketer: The Who - HD.mp4
  • HD How to Think Like a Marketer: The What - HD.mp4
  • HD How to Think Like a Marketer: The How - HD.mp4

100% of students recommend this class.
See what some of them have to say.

  • Mel

    October 2015

    I love Creativelive and I watch a lot of good classes, but this course is mind blowing, I can´t explain how much Tara makes me rethink my business, and how this class clears up what are the right things to do to grow my business. This is especially important as I am a sole propriator and at times I am just completely lost about what to do. I love love love this course, and to be honest, the course worths so much more than what it is priced. Thank you Tara and Creativelive!

  • Gloria Roheim McRae

    Gloria Roheim McRae

    October 2015

    Ever wondered about the roadmap to creating VALUE in your products? This Creative Live houses that roadmap. I just finished three full days doing this training and can say that it's Tara's best yet, and that my business in 2016 will not be the same because of it. We will be better connected to our customers needs, we'll have content that transforms their lives (for free), and as business owners we now have the toolkit to sell our products more consistently. Thank you CL and Tara Gentile for this gift. You make small business dreams come true.

  • user-651608

    October 2015

    It was a great experience, thank you Tara! I have watched and own other classes. This feels to me like some kind of broadening of knowledge every time with you. It has been very inspiring 3 days. My service is not a product yet but on the way to become. Great people in studio, too.

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS