Hooked: How To Build Habit-Forming Products
with Nir Eyal
Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 2 Lessons For Free
01 Class Introduction01:59
04 Bonus Video: Habit-Frequency Hotseat with Cynthia Fontenot16:09
Class duration: 2h 54mSee all 14 lessons
About The Class
keep them coming back.
Nir is a writer and thinker whose primary focus is helping businesses unlock the power of habits. In this class, he’ll teach you how to build products and experiences that are inherently “sticky.”
- The psychology of triggers and how to build them into your product/service
- How to use variable rewards to increase engagement
- The stages of habit formation and how to optimize them for better retention
Nir will teach you how habits develop and he’ll show you how to apply those insights to your business – no matter what kind of service or products you sell. You’ll also learn about the common design patterns of habit-forming products.
If you want to lower the cost of doing business by increasing the number of repeat customers you work with, don’t miss Hooked: How To Build Habit-Forming Products.
Introduction to Habits08:55
Forming a Habit-Frequency16:06
Bonus Video: Habit-Frequency Hotseat with Cynthia Fontenot16:09
The Psychology of Effective Triggers13:16
Bonus Video: Build A Narrative Hot seat with Shiva Chhatpar28:04
The Fundamentals of Human behavior Design15:02
Bonus Video: Mapping The User Path Hotseat with Carolyn Droziak12:32
Using Variable Rewards20:43
Bonus Video: Rewarding Users Hotseat with Anand Chhatpar10:30
Invest For Future Benefits: Loading The Next Triggers06:22
Bonus Video: Getting Users To Invest Hotseat with John H. & Ryan R.10:36
The Morality of Manipulation04:31
Nir Eyal - Hooked Workbook.pdf
100% of students recommend this class.
See what some of them have to say.
The information presented by Nir was excellent and pertinent to today's evolution of business development and success. This was beyond my expectation. There was great material that was stimulating and engaging.
Loved it! Was thorough and gave a strong sense of direction, as well as clear methods to check to see if you are on right track.
Nir Eyal is great! Insightful, interesting course on how habits are created, established and reinforced.
Similar classes you might like
You know who’d love this class...?
When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)