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Hooked: How To Build Habit-Forming Products

with Nir Eyal

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  •   01 Class Introduction

  •   04 Bonus Video: Habit-Frequency Hotseat with Cynthia Fontenot


Class duration: 2h 54m

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    4 student reviews

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About The Class

keep them coming back.

Customers who come back save you time and money. You don’t have to expend as much energy attracting them – they already know you and what you do – and they are a more predictable source of revenue. Learn the science of creating a repeat customer in Hooked: How To Build Habit-Forming Products.

Nir is a writer and thinker whose primary focus is helping businesses unlock the power of habits. In this class, he’ll teach you how to build products and experiences that are inherently “sticky.” 

You’ll learn:

  • The psychology of triggers and how to build them into your product/service
  • How to use variable rewards to increase engagement
  • The stages of habit formation and how to optimize them for better retention

Nir will teach you how habits develop and he’ll show you how to apply those insights to your business – no matter what kind of service or products you sell. You’ll also learn about the common design patterns of habit-forming products.

If you want to lower the cost of doing business by increasing the number of repeat customers you work with, don’t miss Hooked: How To Build Habit-Forming Products. 

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Introduction to Habits

  3. 03

    Forming a Habit-Frequency

  4. 04

    Bonus Video: Habit-Frequency Hotseat with Cynthia Fontenot

  5. 05

    The Psychology of Effective Triggers

  6. 06

    Bonus Video: Build A Narrative Hot seat with Shiva Chhatpar

  7. 07

    The Fundamentals of Human behavior Design

  8. 08

    Bonus Video: Mapping The User Path Hotseat with Carolyn Droziak

  9. 09

    Using Variable Rewards

  10. 10

    Bonus Video: Rewarding Users Hotseat with Anand Chhatpar

  11. 11

    Invest For Future Benefits: Loading The Next Triggers

  12. 12

    Bonus Video: Getting Users To Invest Hotseat with John H. & Ryan R.

  13. 13

    The Morality of Manipulation

  14. 14

    Final Thoughts


Meet Your Expert

Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, The Prophet of Habit-Forming Technology. ... read more

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Bonus Material

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  • pdf Nir Eyal - Hooked Workbook.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    December 2015

    The information presented by Nir was excellent and pertinent to today's evolution of business development and success. This was beyond my expectation. There was great material that was stimulating and engaging.

  • Jason Casher

    Jason Casher

    June 2017

    Loved it! Was thorough and gave a strong sense of direction, as well as clear methods to check to see if you are on right track.

  • Liza


    August 2016

    Nir Eyal is great! Insightful, interesting course on how habits are created, established and reinforced.

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