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How Design Can Supercharge Your Business

with Chase Jarvis and Yves Behar

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Class duration: 0h 33m

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About The Class

There's a common misconception that artists have a monopoly on creativity… But the very act of making waves - no matter the career - is a creative one. The Chase Jarvis LIVE Show is an exploration of creativity, self-discovery, entrepreneurship, hard-earned lessons, and so much more. Chase sits down with the world's top creators, entrepreneurs, and thought leaders and unpacks actionable, valuable insights to help you live your dreams in career, hobby, and life.

ABOUT THIS EPISODE:

He’s been super influential in design, but also in business and culture as an advocate for design and designers have a seat at the table. If you’ve noticed design become much more highly prized in business over the last decade or so, he’s one of the people responsible for that shift in thinking- as he talks about in this episode, when he arrived in the Bay Area in the 90s design was seen as window dressing, but thanks to the efforts of people like Yves, IDEO, frog and their peers we now have a very different view of design and see it as integral to building a successful business.

  • He talks about how – contrary to what many think – the best way for designers to get a chance to have a seat at the table is to double down on their craft and become world-class at one thing”
  • We talk about how to turn off your brain when needed, quieting that relentless critical voice that all creators have
  • And we also get into more detail on the evolution of design culture in the US- how companies like Apple and Target helped make designers more visible and more valued as core members of the team at the center of the business

ABOUT YVES:

Yves is the founder of Fuseproject and one of the most influential industrial designers of our generation, having also lead teams at the iconic firms frog design and Lunar Design. His clients include Herman Miller, GE, Puma, Kodak, Samsung, Prada and a host of others, and pioneered the paradigm of designer/entrepreneur as the co-founder and Chief Creative Officer of smart lock company August and CCO at Jawbone. He’s also a passionate advocate for sustainability and social good, contributing to a variety of projects like One Laptop Per Child, Ver Bien para Aprender Mejor and the SPRING Accelerator program.


Lesson Plan

  1. 01

    How Design Can Supercharge Your Business with Yves Behar

    33:40

Meet Your Experts

Chase Jarvis

Chase Jarvis is a well known photographer and entrepreneur. As a photographic master, he is regularly cited as one of the most influential photographers of the past decade, having won numerous awards from Prix de la Photographie de Paris, The Addys, The Lions, Digiday, The Advertising Photographers of America, and The International Photography Awards among many others. ... read more

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Yves Behar

Yves is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco-based design and branding firm he established in 1999.  ... read more

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