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How Design Drives The World's Best Companies

with Chase Jarvis and Robert Brunner

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Class duration: 1h 5m

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About The Class

There's a common misconception that artists have a monopoly on creativity...But the very act of making waves - no matter the career - is a creative one. The Chase Jarvis LIVE Show is an exploration of creativity, self-discovery, entrepreneurship, hard-earned lessons, and so much more. Chase sits down with the world's top creators, entrepreneurs, and thought leaders and unpacks actionable, valuable insights to help you live your dreams in career, hobby, and life.


There’s something amazing about sitting down with someone like Robert who’s been around the block so, so many times – a true, grizzled veteran like Debbie Millman and Joe McNally. Robert is one of the pioneers of design as we know it today – as a core business function that has a seat at the table along with finance, marketing, and operations – and whether you know it or not, if you’re a professional creative today you’re benefitting from his work in blazing that trail. He’s built agencies, internal teams, brought countless products to market and as you can guess, learned a ton of shit along the way that he’s here to share with you.

  • He cuts through so much of the often pretentious posturing about “Design” and talks about why design is so valuable in a super straightforward, pragmatic way. When you hear this you will totally understand why he was so effective at getting business leaders to understand and respect design — highly suggest you borrow some of these lines
  • Why the magic ingredient for a successful creative career is soft skills. You’ve heard me talk about this, but I am far from done beating this drum- collaboration, persuasion, emotional intelligence – these aren’t optional, they are a core part of the job
  • Some super insightful tips on how to build and develop a world-class design team. Robert has done this again and again, and if there’s anyone who knows the blueprint for doing it right, it’s him.


My guest today is Robert Brunner. If you look up “badass industrial designer” in the dictionary, the first thing you’re going to see is his picture. He’s the co-founder + partner of Ammunition Design Group, one of the top industrial design agencies in the world with clients including Lyft, Adobe, Microsoft, AIGA, and so many more. He lead the design of the widely popular Beats brand and built the design practice at Apple – he’s actually the guy who hired the legendary Jony Ive, now Apple’s Chief Design Officer – and he’s a former partner at the legendary firm Pentagramand co-founder of Lunar Design, one of the firms who put design on the map in the Bay Area back in the 80s and 90s.

Lesson Plan

  1. 01

    How Design Drives The World's Best Companies with Robert Brunner


Meet Your Experts

Chase Jarvis

Chase Jarvis is a well known photographer and entrepreneur. As a photographic master, he is regularly cited as one of the most influential photographers of the past decade, having won numerous awards from Prix de la Photographie de Paris, The Addys, The Lions, Digiday, The Advertising Photographers of America, and The International Photography Awards among many others. ... read more

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Robert Brunner

Robert founded Ammunition in 2007 to communicate ideas through products, brands, and their surrounding experiences. His work as an industrial designer has spawned numerous brand- defining designs over the past three decades. ... read more

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