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How iJustine Built Her Digital Empire

with Chase Jarvis and Justine Ezarik

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Class duration: 1h 8m

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About The Class

There's a common misconception that artists have a monopoly on creativity… But the very act of making waves - no matter the career - is a creative one. The Chase Jarvis LIVE Show is an exploration of creativity, self-discovery, entrepreneurship, hard-earned lessons, and so much more. Chase sits down with the world's top creators, entrepreneurs, and thought leaders and unpacks actionable, valuable insights to help you live your dreams in career, hobby, and life.


Very few people have been doing this as long as Justine, and this is your chance to hear what a grizzled veteran has learned from being in the trenches as long as anybody.

  • She talks about how she got her start in her hometown of Pittsburgh– she didn’t need to be in New York or LA or SF to make things happen, and neither do you. I love how she puts it: “Be the best where you are, then move when you’ve outgrown it.”
  • We riff on one of my favorite topics which are the ideas that stamina wins, that the most important thing is just to keep grinding and over time the ups and downs will just be noise.
  • She’s got a really great perspective on negative feedback. Any creator gets some, and the standard response is to ignore it. But here’s the thing — as she says — sometimes they’re right. Sometimes you should listen to it and adjust accordingly.


Justine Ezarik aka iJustine is one of the OG YouTube stars– one of the very few people who has been on the platform for over a decade. You may remember her from her first big hit, her “300 page iPhone bill” video way back in 2007 or from literally streaming her entire life for 6 months, and since then she’s had several other hits that helped her build a huge following based off the kind of DIY hustle that I absolutely love– for example, her early videos were shot with a $400 point and shoot and a green rug from Ikea that served as her “green screen.” She’s one of the people who blazed the trail for the YouTubers and vloggers of today, and she’s parlayed that into a ton of opportunities outside YouTube including appearances on shows like Law & Order and Criminal Minds as well as being named by Time as one of the top 100 most influential people to 18-34-year-olds. 

Lesson Plan

  1. 01

    How iJustine Built Her Digital Empire with iJustine


Meet Your Experts

Chase Jarvis

Chase Jarvis is a well known photographer and entrepreneur. As a photographic master, he is regularly cited as one of the most influential photographers of the past decade, having won numerous awards from Prix de la Photographie de Paris, The Addys, The Lions, Digiday, The Advertising Photographers of America, and The International Photography Awards among many others. ... read more

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Justine Ezarik

Justine Ezarik is an American YouTube personality, host, actress, and model. She is best known as iJustine, with over a billion views across her YouTube channels since 2006. ... read more

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