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Legal Survival Guide

with Craig Heidemann

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  •   Trailer

  •   01 Class Introduction

  •   03 The Business Plan


Class duration: 10h 16m

See all 27 lessons
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    8 student reviews

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About The Class

run, manage, and grow your business.

Ready to turn your creative side project into a thriving business? Join Craig Heidemann for an introduction to the business and accounting principles every creative professional needs to know. 

In this class, Craig will take you step-by-step through the process of setting up, running, and growing a small business. You’ll learn how to use QuickBooks to manage your finances, including managing client contracts and invoices. Craig will also help you navigate the potentially-confusing tax, legal, and copyright issues surrounding small businesses. You’ll also learn how to contract and/or hire people to do the tasks you can’t do yourself. 

Whether you’re just starting out as a business owner or you’re a longtime entrepreneur ready for a refresher course, this course will give you a roadmap to business success.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Small Business Failures

  3. 03

    The Business Plan

    Writing down your business plan helps you know who you are, what you face, and where you are going.

  4. 04

    Four Types of Business Structures

  5. 05

    Creating an LLC

  6. 06

    Domain Name and Operating Agreement

  7. 07

    Obtaining a Federal EIN

  8. 08

    Sales Tax

  9. 09

    Employees and Contractors

  10. 10

    Contracts and Electronic Signatures

  11. 11

    Releases and Permits

  12. 12

    Relevance of Copyright

  13. 13

    Copyright Registration

  14. 14

    Copyright and Infringement

  15. 15

    Licensing and Transferring

  16. 16

    Licensed and Copyrighted Music

  17. 17

    Accounting and Goal Setting

  18. 18

    Financing Your Business

  19. 19

    Quickbooks Overview

  20. 20

    Tracking Profit and Loss with Quickbooks

  21. 21

    Quickbooks Accounting System

  22. 22

    Estimates and Invoices

  23. 23

    Customizing Invoices

  24. 24

    Bookkeeper vs Accountant

  25. 25

    Unhappy Clients and Potential Liability

  26. 26

    Protecting Personal Assets

  27. 27

    Health Insurance and Retirement


Meet Your Expert

Craig Heidemann

As a nationally recognized lawyer and professional photographer, Craig Heidemann brings a unique perspective to his fresh and engaging educational seminars. Craig Heidemann owns and manages a Springfield Missouri based boutique photo studio that specializes in upscale weddings, commercial work ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Checklist for Starting Your Business.docx
  • pdf Creative Pro Retirement Plan Summary.pdf
  • pdf Model Release Long Form.pdf
  • pdf Tax Considerations For Business.xlsx
  • pdf Tax Deadline Checklist.docx

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    November 2013

    Excellent course and subject topic. Mr. Heidermann is a great teacher! Wonderful explanation, clear and concise details, humorous delivery, he kept me engaged the entire time. I truly had fun watching and learning during this course.

  • Creativelive Student

    October 2016

    I'm literally fresh off the boat, as the saying goes, having moved back to the US after decades of living abroad. I have the photography down (in some measure due to the instructors and courses here at CL), but being new to the business of photography in this environment I was rudderless. This course helped answer all my initial questions and put me on the way to getting established in my region... and beyond! Craig makes legal issues almost fun with his jocular, engaging style. Thanks so much to Chase and the people at CL for knowing what courses real working photographers need.

  • Andrew V Gonzales

    Andrew V Gonzales

    May 2016

    This class is amazing (as is the Instructor). Funny, real, and to the point, Craig has a great way of making these aspects of business MUCH less intimidating. Still very applicable even in 2016. Loved it!

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