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Legal Survival Guide

with Craig Heidemann

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  •   Trailer

  •   01 Class Introduction

    15:16
  •   03 The Business Plan

    35:12

Class duration: 10h 16m

See all 27 lessons
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    8 student reviews

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About The Class

run, manage, and grow your business.

Ready to turn your creative side project into a thriving business? Join Craig Heidemann for an introduction to the business and accounting principles every creative professional needs to know. 

In this class, Craig will take you step-by-step through the process of setting up, running, and growing a small business. You’ll learn how to use QuickBooks to manage your finances, including managing client contracts and invoices. Craig will also help you navigate the potentially-confusing tax, legal, and copyright issues surrounding small businesses. You’ll also learn how to contract and/or hire people to do the tasks you can’t do yourself. 

Whether you’re just starting out as a business owner or you’re a longtime entrepreneur ready for a refresher course, this course will give you a roadmap to business success.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    15:16
  2. 02

    Small Business Failures

    23:04
  3. 03

    The Business Plan

    Writing down your business plan helps you know who you are, what you face, and where you are going.

    35:12
  4. 04

    Four Types of Business Structures

    14:36
  5. 05

    Creating an LLC

    18:40
  6. 06

    Domain Name and Operating Agreement

    16:35
  7. 07

    Obtaining a Federal EIN

    18:29
  8. 08

    Sales Tax

    13:16
  9. 09

    Employees and Contractors

    21:23
  10. 10

    Contracts and Electronic Signatures

    32:29
  11. 11

    Releases and Permits

    10:15
  12. 12

    Relevance of Copyright

    28:05
  13. 13

    Copyright Registration

    29:42
  14. 14

    Copyright and Infringement

    25:38
  15. 15

    Licensing and Transferring

    20:36
  16. 16

    Licensed and Copyrighted Music

    34:54
  17. 17

    Accounting and Goal Setting

    22:28
  18. 18

    Financing Your Business

    23:57
  19. 19

    Quickbooks Overview

    30:31
  20. 20

    Tracking Profit and Loss with Quickbooks

    17:22
  21. 21

    Quickbooks Accounting System

    28:06
  22. 22

    Estimates and Invoices

    36:06
  23. 23

    Customizing Invoices

    21:48
  24. 24

    Bookkeeper vs Accountant

    10:23
  25. 25

    Unhappy Clients and Potential Liability

    23:22
  26. 26

    Protecting Personal Assets

    22:15
  27. 27

    Health Insurance and Retirement

    22:26

Meet Your Expert

Craig Heidemann

As a nationally recognized lawyer and professional photographer, Craig Heidemann brings a unique perspective to his fresh and engaging educational seminars. Craig Heidemann owns and manages a Springfield Missouri based boutique photo studio that specializes in upscale weddings, commercial work ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Checklist for Starting Your Business.docx
  • pdf Creative Pro Retirement Plan Summary.pdf
  • pdf Model Release Long Form.pdf
  • pdf Tax Considerations For Business.xlsx
  • pdf Tax Deadline Checklist.docx

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    November 2013

    Excellent course and subject topic. Mr. Heidermann is a great teacher! Wonderful explanation, clear and concise details, humorous delivery, he kept me engaged the entire time. I truly had fun watching and learning during this course.

  • Creativelive Student

    October 2016

    I'm literally fresh off the boat, as the saying goes, having moved back to the US after decades of living abroad. I have the photography down (in some measure due to the instructors and courses here at CL), but being new to the business of photography in this environment I was rudderless. This course helped answer all my initial questions and put me on the way to getting established in my region... and beyond! Craig makes legal issues almost fun with his jocular, engaging style. Thanks so much to Chase and the people at CL for knowing what courses real working photographers need.

  • Andrew V Gonzales

    Andrew V Gonzales

    May 2016

    This class is amazing (as is the Instructor). Funny, real, and to the point, Craig has a great way of making these aspects of business MUCH less intimidating. Still very applicable even in 2016. Loved it!

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