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Building Your Audience with Live Video

with Casey Zeman

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  •   Trailer

  •   01 Segment 1 - Exposure in a Noisy World


Class duration: 15h 0m

See all 26 lessons
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  • 87% recommended

    8 student reviews

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About The Class

Ready to share your business with the world? Casey Zeman will teach you everything you need to know about creating, producing, and promoting online video events and webinars.

In this course, you will learn about the different equipment you can use to shoot your webinar, from your laptop all the way up to a professional production camera, audio, and lighting setup. Casey covers ways to use webinars to build leads, generate sales, and convert your community of live-streamers into paying customers. You’ll also learn everything you need to know about Google Hangouts -- from YouTube integration to using Google+ to promote events, and much more.

This course will give you the concrete, easy-to-apply skills to confidently share your business’s message with a whole new audience in a whole new way.

Topics Covered

Lesson Plan

  1. 01

    Segment 1 - Exposure in a Noisy World

  2. 02

    Finding The Right Audience

  3. 03

    Terminology & Building Trust

  4. 04

    Types of Live Video Platforms

  5. 05

    What is Your Format?

  6. 06

    Discovering Your Show & Format

  7. 07

    Being Authentic & Telling Your Story

  8. 08

    Student Response: What's Your Show?

  9. 09

    7 Steps to More Engagement

  10. 10

    Audience Q&A

  11. 11

    Create A Home Broadcast Studio

  12. 12

    Lighting Your Home Studio

  13. 13

    How to Create A Google Hangout

  14. 14

    Google Hangout Preshow Setup

  15. 15

    We're Live! Broadcasting Tips

  16. 16

    Where to Broadcast Your Events

  17. 17

    Marketing Your Events

  18. 18

    Creating Your Promo Video

  19. 19

    Optimize Your Video in YouTube

  20. 20

    Repurposing Your Content

  21. 21

    The Webinar Lifecycle

  22. 22

    Create Engaging Webinar Content

  23. 23

    Automated Webinars

  24. 24

    Monetization Strategies for Content

  25. 25

    Expert Panel

  26. 26

    Expert Panel (continued)


Meet Your Expert

Casey Zeman

Casey Zeman is an online product creator, author and business strategist who focuses on video/live events and content creation as a method for building a thriving online community. Casey has consulted such companies as Harper Collins, Estee Lauder and Dell ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf 3 Stages of Video Creation
  • pdf Being There
  • pdf What Is Your Story
  • pdf Your Promo Video Checklist
  • pdf 12 Steps Google Plus Hangout Checklist
  • pdf 7 Video Marketing Strategies to Boost Engagement
  • pdf Google Hangout Gear Checklist

87% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    April 2014

    Since I have been using Easy Webinar for a few months it was a pleasure to attend this workshop live and meet Casey in person. I learned a lot about how to take my already successful Youtube campaigns to the next level by including Google Hangouts. Casey is very knowledgeable and even though I have participated in the workshop, I have already reviewed the material again, simply because there is so much value in having access to this course again and again. The CreativeLive staff is simply awesome and I enjoyed meeting other, like-minded individuals who participated in the workshop as well.

  • Nara Lee

    Nara Lee

    September 2017

    Brilliant class, worth every penny! If you are thinking of buying it, do it, it's super clear and detailed, love it x

  • Creativelive Student

    April 2014

    In word, Amazing! I learned more in 3 days with Casey than I could have in a year on my own. If you're looking to build an online audience from scratch or exponentially compound your existing audience, make the time to take this course. The great thing about owning the course is I can review whenever I want, I find myself going back over and over again to find just the right advice when I need it. Thank you Casey, and Thank you Creative Live Dennis Thompson

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