Skip to main content

Watch Trailer

Building Your Audience with Live Video

with Casey Zeman

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free

  •   Trailer

  •   01 Segment 1 - Exposure in a Noisy World

    27:00

Class duration: 15h 0m

See all 26 lessons
  • 7K students

    100% satisfaction guaranteed

  • 87% recommended

    8 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

starting at $25/month*

$299/year or $39/month

Unlock this class plus 1500+ more >

Watch Now

You already have access!

Buy Class

$99

About The Class

Ready to share your business with the world? Casey Zeman will teach you everything you need to know about creating, producing, and promoting online video events and webinars.

In this course, you will learn about the different equipment you can use to shoot your webinar, from your laptop all the way up to a professional production camera, audio, and lighting setup. Casey covers ways to use webinars to build leads, generate sales, and convert your community of live-streamers into paying customers. You’ll also learn everything you need to know about Google Hangouts -- from YouTube integration to using Google+ to promote events, and much more.

This course will give you the concrete, easy-to-apply skills to confidently share your business’s message with a whole new audience in a whole new way.

Topics Covered


Lesson Plan

  1. 01

    Segment 1 - Exposure in a Noisy World

    27:00
  2. 02

    Finding The Right Audience

    40:45
  3. 03

    Terminology & Building Trust

    12:29
  4. 04

    Types of Live Video Platforms

    20:28
  5. 05

    What is Your Format?

    46:21
  6. 06

    Discovering Your Show & Format

    33:33
  7. 07

    Being Authentic & Telling Your Story

    31:26
  8. 08

    Student Response: What's Your Show?

    14:32
  9. 09

    7 Steps to More Engagement

    53:52
  10. 10

    Audience Q&A

    11:23
  11. 11

    Create A Home Broadcast Studio

    48:19
  12. 12

    Lighting Your Home Studio

    35:29
  13. 13

    How to Create A Google Hangout

    38:43
  14. 14

    Google Hangout Preshow Setup

    28:25
  15. 15

    We're Live! Broadcasting Tips

    46:16
  16. 16

    Where to Broadcast Your Events

    36:50
  17. 17

    Marketing Your Events

    37:46
  18. 18

    Creating Your Promo Video

    40:44
  19. 19

    Optimize Your Video in YouTube

    29:46
  20. 20

    Repurposing Your Content

    49:25
  21. 21

    The Webinar Lifecycle

    30:38
  22. 22

    Create Engaging Webinar Content

    37:55
  23. 23

    Automated Webinars

    47:49
  24. 24

    Monetization Strategies for Content

    28:54
  25. 25

    Expert Panel

    44:15
  26. 26

    Expert Panel (continued)

    27:34

Meet Your Expert

Casey Zeman

Casey Zeman is an online product creator, author and business strategist who focuses on video/live events and content creation as a method for building a thriving online community. Casey has consulted such companies as Harper Collins, Estee Lauder and Dell ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf 3 Stages of Video Creation
  • pdf Being There
  • pdf What Is Your Story
  • pdf Your Promo Video Checklist
  • pdf 12 Steps Google Plus Hangout Checklist
  • pdf 7 Video Marketing Strategies to Boost Engagement
  • pdf Google Hangout Gear Checklist

87% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    April 2014

    Since I have been using Easy Webinar for a few months it was a pleasure to attend this workshop live and meet Casey in person. I learned a lot about how to take my already successful Youtube campaigns to the next level by including Google Hangouts. Casey is very knowledgeable and even though I have participated in the workshop, I have already reviewed the material again, simply because there is so much value in having access to this course again and again. The CreativeLive staff is simply awesome and I enjoyed meeting other, like-minded individuals who participated in the workshop as well.

  • Nara Lee

    Nara Lee

    September 2017

    Brilliant class, worth every penny! If you are thinking of buying it, do it, it's super clear and detailed, love it x

  • Creativelive Student

    April 2014

    In word, Amazing! I learned more in 3 days with Casey than I could have in a year on my own. If you're looking to build an online audience from scratch or exponentially compound your existing audience, make the time to take this course. The great thing about owning the course is I can review whenever I want, I find myself going back over and over again to find just the right advice when I need it. Thank you Casey, and Thank you Creative Live Dennis Thompson

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS