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Duct Tape Marketing

with John Jantsch

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  •   Trailer

  •   01 Class Introduction

  •   03 Perfect Marketing Strategy


Class duration: 15h 20m

See all 13 lessons
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    5 student reviews

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About The Class

Join consultant and bestselling author of Duct Tape Marketing John Jantsch to learn how to create an easy-to-follow marketing blueprint tailored to your small business’s needs. This three-day course takes the mystery and guesswork out of connecting to clients, translating leads into sales, and communicating the value of your company.

Behind every strong small business is a strong marketing system, but many business owners lack the resources and skills required to build a marketing plan that makes their business stand out in the crowd.

John will cover building a marketing system, creating a framework for company growth, and building your company’s online presence. From spotting ideal clients to using social media strategically to gauging the effectiveness of your marketing choices, this course will give you the tools you need to feel confident implementing a marketing plan unique to your company’s needs and goals.

If you want a strong foundation in these essential tools, John Jantsch and this three-day course will give you a practical, proven approach to creating and implementing the marketing plan your small business needs to succeed.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Strategy Business Model

  3. 03

    Perfect Marketing Strategy

  4. 04

    Inbound Marketing Model

  5. 05

    The Marketing Hourglass

  6. 06

    Content and Lead Capture

  7. 07

    Blogging and SEO

  8. 08

    Email and Social Media

  9. 09

    Mobile, Conversion, and Analytics

  10. 10

    Advertising and PR

  11. 11

    Referral Generation

  12. 12

    Selling a System

  13. 13

    Tracking and Planning


Meet Your Expert

John Jantsch

John Jantsch is a speaker, marketing consultant, award winning social media publisher and author of two Wall St Journal best selling books – “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide”and The Referral Engine – Teaching ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf clientsurvey.pdf
  • pdf talkinglogo.pdf
  • pdf John Jantsch Presentation Slides All Days.pdf
  • pdf idealclient.pdf
  • pdf 7stepsfillable.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    May 2013

    I started my own marketing consulting business from scratch after returning from a 10-year overseas mission in Africa. Needless to say, I was starting over when I came back to the U.S. I had a relatively small network, little money, and didn't know what I was doing. I started following John's blog and quickly discovered the system that I would be using to build my business. It's been a lot of work, but following the Duct Tape Marketing system has enabled me to know the practical components of a real marketing strategy (not just a mission statement or empty words on a page), a lead generation plan, a real idea of what I'm doing online, and a way of looking at how I serve my clients. It has also taught me how to market my business - which has proven extremely value as I have developed into several other niche markets over the years. I simply apply the same Duct Tape Marketing system and it gives me steps to take, results to expect, and a path to achieving the vision I have. Each year our agency does an annual internal inspection. We examine our businesses under the lens of Duct Tape Marketing (which we know by heart now, thus we can truly evaluate our own business against the reality of a proven marketing system). Each year, we discover gaps that need to be shored up, new opportunities that should be explored, and higher revenue goals to shoot for. I was so excited about DTM that I joined the global network of DTM consultants several years ago. Now I help all my small business clients install the Duct Tape Marketing system and they love it, too! Duct Tape Marketing is the best.

  • A.J. Weber

    A.J. Weber

    October 2014

    I guess that I am the sole dissenter here. While parts of this course are good there is far to much fluff here. I have read the book and many of his free reports but this online course here fell short of my expectation.

  • Hannah Parrish

    May 2018

    Awesome content John!

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