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Effective E-mail and Newsletter Marketing

with Jeff Goins

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  •   Trailer

  •   01 Introduction

  •   04 How to Set Up Your Email List


Class duration: 10h 6m

See all 22 lessons
  • 12K students

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  • 94% recommended

    18 student reviews

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About The Class

Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.

This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.

Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.

Lesson Plan

  1. 01


  2. 02

    Why Email?

  3. 03

    Understanding the Framework

  4. 04

    How to Set Up Your Email List

  5. 05

    Creating a Signup Form

  6. 06

    Crafting Content

  7. 07

    Calls to Action, Closing, and the P.S

  8. 08

    Student Questions

  9. 09

    Newsletter Types: Updates

  10. 10

    Newsletter Types: Posts

  11. 11

    Newsletter Types: Promotions

  12. 12

    Students Discuss Yesterday's Assignments

  13. 13

    Simple Web Design Tips to Build Your List

  14. 14

    Building Your List By Using Bait

  15. 15

    Leverage Your Network

  16. 16

    Measuring Engagements

  17. 17

    Skype Guest Tim Grahl on Metrics

  18. 18

    Practical Applications of Metrics

  19. 19

    Keeping Your Readers Engaged

  20. 20

    Blacklists, Ethics, Consistency and Feedback

  21. 21

    Selling to Your List

  22. 22

    Making the Ask


Meet Your Expert

Jeff Goins

Originally from Chicago, Jeff moved to Nashville after graduating from college and spending a year traveling with a band.In college, Jeff studied Spanish and Religion and spent part of his Junior year in Spain, which unlocked a passion for travel, ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf 13 Subject Lines
  • pdf Keynote Part 1
  • pdf Keynote Part 2
  • pdf Workbook Part 1
  • pdf Workbook Part 2
  • pdf You Are a Writer
  • HD MailChimp Tutorial Bonus Video
  • pdf Bonus Video Table of Contents

94% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    February 2014

    I really enjoyed this course. Jeff did and does a great job. Very nice flow and interaction with participants and questions, great content, relaxed yet authoritative. Jeff has a nice presence and his humility makes him easy to receive from. I was equally impressed with the general flow through the program. You could tell Jeff was well prepared, comfortable and believed in what he shared. I also want to give kudos to the CL team for being top shelf hosts and creating an environment conducive to this type of learning program. A great big thank you to the hosts, the team, Jeff, and the chat room facilitators! WELL DONE!! Kurt Poole

  • William Emmons

    William Emmons

    February 2014

    This is a wonderful course and enjoyed it very much. Covers so much material in an interesting and easy to understand way. Great for both the person just starting out and a great review for those more experienced. Definitely cover the A-Z of getting started and maintaining your mailings. Love the resources they talk about and recommend for getting started. Loved the interaction with the live inhouse group and also on the chat room. Great response. To sum it up in a few words.... RICH AND FULFILLING! Thanks to Jeff and CreativeLIVE for a job well done. William Emmons @

  • Creativelive Student

    February 2014

    I was one of the students in the studio and I must say, I loved this experience. Since I live within a few hours of San Francisco, I wanted to take the opportunity to go meet Jeff. I've been a follower of his for awhile now. But what I didn't expect was the high energy, super professional environment created by the entire CreativeLive team, both in front of the camera and behind the scenes. What a great team. I learned a lot from Jeff and met a lot of new and fun friends. They eat well too!! I had a blast!! Keep up the great work! I hope to make it back and highly recommend it to anyone. Terry Stafford

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