Skip to main content

Watch Trailer

Effective E-mail and Newsletter Marketing

with Jeff Goins

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 2 Lessons For Free

  •   Trailer

  •   01 Introduction

    15:19
  •   04 How to Set Up Your Email List

    35:53

Class duration: 10h 6m

See all 22 lessons
  • 11K students

    100% satisfaction guaranteed

  • 94% recommended

    18 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

Unlock this class plus 1500+ more >

starting at $25/month*

$299/year or $39/month

Watch Now

You already have access!

Buy Class

$49

About The Class

Get ready to implement an email marketing plan that both meets your company’s unique needs and grows your business. Join marketing expert Jeff Goins for an introduction to everything you need to know about starting an email newsletter, building your mailing list, and effectively market your product or service to that list.

This course will cover everything you need to know to integrate a thriving email marketing plan into your business. You’ll learn which email services and tools will help you attract the right customer base. You’ll also create a universal process for onboarding new clients and letting them know what to expect from you. Jeff will cover ways of communicating with your clients to find out exactly what they need and how to use that information to effectively sell to them. You’ll also learn the possibilities for adding value to your email blasts — from tips to news to sales promotions and more.

Whether you’re a small business owner looking to convert more sales, an artist looking to show off your work to a wider audience, or a service provider ready to expand your client list, this course will give you the skills and confidence to build a strong, lucrative email marketing campaign.


Lesson Plan

  1. 01

    Introduction

    15:19
  2. 02

    Why Email?

    22:35
  3. 03

    Understanding the Framework

    36:52
  4. 04

    How to Set Up Your Email List

    35:53
  5. 05

    Creating a Signup Form

    37:28
  6. 06

    Crafting Content

    27:16
  7. 07

    Calls to Action, Closing, and the P.S

    41:44
  8. 08

    Student Questions

    16:18
  9. 09

    Newsletter Types: Updates

    20:00
  10. 10

    Newsletter Types: Posts

    23:20
  11. 11

    Newsletter Types: Promotions

    23:11
  12. 12

    Students Discuss Yesterday's Assignments

    12:45
  13. 13

    Simple Web Design Tips to Build Your List

    28:08
  14. 14

    Building Your List By Using Bait

    29:03
  15. 15

    Leverage Your Network

    17:54
  16. 16

    Measuring Engagements

    29:49
  17. 17

    Skype Guest Tim Grahl on Metrics

    21:58
  18. 18

    Practical Applications of Metrics

    14:45
  19. 19

    Keeping Your Readers Engaged

    36:02
  20. 20

    Blacklists, Ethics, Consistency and Feedback

    44:57
  21. 21

    Selling to Your List

    33:24
  22. 22

    Making the Ask

    37:32

Meet Your Expert

Jeff Goins

Originally from Chicago, Jeff moved to Nashville after graduating from college and spending a year traveling with a band.In college, Jeff studied Spanish and Religion and spent part of his Junior year in Spain, which unlocked a passion for travel, ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf 13 Subject Lines
  • pdf Keynote Part 1
  • pdf Keynote Part 2
  • pdf Workbook Part 1
  • pdf Workbook Part 2
  • pdf You Are a Writer
  • HD MailChimp Tutorial Bonus Video
  • pdf Bonus Video Table of Contents

94% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    February 2014

    I really enjoyed this course. Jeff did and does a great job. Very nice flow and interaction with participants and questions, great content, relaxed yet authoritative. Jeff has a nice presence and his humility makes him easy to receive from. I was equally impressed with the general flow through the program. You could tell Jeff was well prepared, comfortable and believed in what he shared. I also want to give kudos to the CL team for being top shelf hosts and creating an environment conducive to this type of learning program. A great big thank you to the hosts, the team, Jeff, and the chat room facilitators! WELL DONE!! Kurt Poole

  • William Emmons

    William Emmons

    February 2014

    This is a wonderful course and enjoyed it very much. Covers so much material in an interesting and easy to understand way. Great for both the person just starting out and a great review for those more experienced. Definitely cover the A-Z of getting started and maintaining your mailings. Love the resources they talk about and recommend for getting started. Loved the interaction with the live inhouse group and also on the chat room. Great response. To sum it up in a few words.... RICH AND FULFILLING! Thanks to Jeff and CreativeLIVE for a job well done. William Emmons @ askHim-Ministries.org

  • Creativelive Student

    February 2014

    I was one of the students in the studio and I must say, I loved this experience. Since I live within a few hours of San Francisco, I wanted to take the opportunity to go meet Jeff. I've been a follower of his for awhile now. But what I didn't expect was the high energy, super professional environment created by the entire CreativeLive team, both in front of the camera and behind the scenes. What a great team. I learned a lot from Jeff and met a lot of new and fun friends. They eat well too!! I had a blast!! Keep up the great work! I hope to make it back and highly recommend it to anyone. Terry Stafford

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS