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Facebook Marketing for Small Businesses

with Nathan Latka

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  •   Trailer

  •   01 Why Use Facebook for Small Business?

  •   03 Setting Up Your Facebook Page

  •   11 Understanding Your Page


Class duration: 10h 20m

See all 23 lessons
  • 14K students

    100% satisfaction guaranteed

  • 70% recommended

    26 student reviews

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About The Class

take full advantage of Facebook

If you’re a small business owner or creative freelancer, everyone you know has declared that you “should” be using Facebook® to promote your work. (After all, with over a billion active users, at least a few should be interested in what you do.) But making a page for yourself and getting a few likes from friends won’t do your business any good.

Learning how to take full advantage of the remarkable marketing power of Facebook can feel overwhelming, but it doesn’t have to be. Facebook marketing pro Nathan Latka will show you how to use this powerful social media hub to attract customers, turn them into fans, and drive sales. Focusing on the concrete, practical skills you need to harness the full power of Facebook, this course will guide you through setting up, optimizing, and monetizing your company’s Facebook page. You’ll learn Facebook marketing tips about:

  • building your email list via Facebook
  • using Facebook to pitch, sell, and close
  • getting likes, shares, and comments
  • managing your Facebook page efficiently and effortlessly
  • and more!

Whether you’re looking for your first 100 likes or your first 10,000, this course will make Facebook your most powerful marketing tool.

Lesson Plan

  1. 01

    Why Use Facebook for Small Business?

  2. 02

    Choosing the Right Avatar & Banner

  3. 03

    Setting Up Your Facebook Page

  4. 04

    Catching Your Audiences Attention

  5. 05

    Get Your First 1000 Likes

  6. 06

    Content Strategy with Sean Malarkey

  7. 07

    Driving Engagement with Joshua Parkinson

  8. 08

    Create Content & Manage It

  9. 09

    How to Discover Great Content

  10. 10

    Marketing Effectively to Your Followers

  11. 11

    Understanding Your Page

    You can use Facebook Insights to find out if you are posting too much, too little, or the wrong kind of content.

  12. 12

    Uncovering Valuable Insight Data

  13. 13

    Boost Facebook Ads with Justin Brooke

  14. 14

    Optimizing Ads for Maximum Exposure

  15. 15

    The Right Ad For You

  16. 16

    Double Your Email List

  17. 17

    Turn Fans Into Marketers

  18. 18

    Easily Sell on Facebook

  19. 19

    Selling Through Facebook Stories

  20. 20

    Buy Using a "Buy" Comment

  21. 21

    Social Media Business with Carrie Wilkerson

  22. 22

    Identify Your Target Market

  23. 23

    Focus on Niche with Marketing Money


Meet Your Expert

Nathan Latka

Nathan Latka is the 24-year-old CEO of Heyo, a company focused on helping small business owners and entrepreneurs generate leads and drive sales using Facebook. An international speaker and author, Nathan has spoken at the World Leaders Forum, eMarketing Summit, ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Post Planner Discount
  • pdf How a Ski Resort Hit 30 percent Email Conversion Rate via Facebook®
  • pdf How an Island Inn Captured 25 of its Facebook® Fans Emails
  • pdf How Mixed Bag Designs Captured 582 Emails with a Facebook® Campaign
  • pdf How To Craft the Perfect Facebook® Post
  • pdf The Secret to Stunning Visual Content
  • pdf What Do I Share on Social Media by Kim Garst

70% of students recommend this class.
See what some of them have to say.

  • Polina Orlova

    February 2017

    Excellent course; watching in 2017, and it is still very relevant. Nathan is a wonderful speaker - he limits his slides to actionable tips & tricks and dives deep into the nitty gritty, using real-life examples and constantly referencing audience members and their businesses. I find this so helpful! The audience members have vastly different businesses, so their input is varied and valuable. To put it simply - Nathan doesn't simply reiterate the information on his slides, which is a personal pet peeve of mine. It is absolutely worth your time to sit down and listen to him - he is concise, doesn't water anything down, and he is constantly engaging in a dialogue with the audience. For such a time-consuming course, I believe it is important to get enough value for the time spent - Nathan definitely delivers! I see many reviews here accusing Nathan of self-promotion. I do not find that to be an issue. Yes, he references his business, and hats off to him - this in itself is a wonderful example of marketing. He is not over-bearing with his promo, keeping it relevant to the topics he talks about. I am taking a lot from this course, even though I have already attended quite a number of other workshops and have read tons of literature on the topic. Check it out!

  • megan


    November 2014

    Nathan's teaching style is engaging, entertaining and extremely informative. This class is jam-packed with really useful, actionable steps and suggestions. Not to mention Nathan's introduction of some fantastic new technology that really knocked my socks off! Thanks you Nathan Latka and CL Team. REALLY impressive stuff!

  • Creativelive Student

    November 2014

    This program is fantastic. I've only watched the first two videos and, with the changes I've made to my Facebook page and profile, feel like I've already received my money's worth. Thank you!

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