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Master Video Marketing for Your Business

with Lou Bortone

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  •   02 Your Video Vision


Class duration: 12h 31m

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    12 student reviews

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About The Class

bring your business to life.

Video can bring your business to life. When you produce a video to market your business, you can connect more deeply with your audience. Join video marketing expert Lou Bortone for a course that will cover everything you need to know about using video to grow your business.

In this course, you’ll learn the basics of easy, seamless video production, and how to create video that’s reflects your brand and resonates with your audience without requiring advanced gear. You’ll also learn the most effective ways to distribute and share videos online and how to convert views into customers and fans.

Join us for a comprehensive workshop on marketing your business by creating video that is compelling, distinctive, and profitable. 

Lesson Plan

  1. 01

    The Possibilities and Setting Goals

  2. 02

    Your Video Vision

  3. 03

    Getting the Audience Invested

    Essential tips and techniques for making your video marketing count on YouTube.

  4. 04

    Off-Camera Video Tools - Part 1

  5. 05

    Off-Camera Video Tools - Part 2

  6. 06

    Trust & Credibility

  7. 07

    Engaging with Google Hangout

  8. 08

    Google Hangouts Q&A

  9. 09

    Camera Performance with Michael Port - Part 1

  10. 10

    Camera Performance with Michael Port - Part 2

  11. 11

    Let's Make Videos!

  12. 12

    On Camera: First Impression Videos - Part 1

  13. 13

    On Camera: First Impression Videos - Part 2

  14. 14

    Video Editing: How to Make It Easy

  15. 15

    Editing with WeVideo

  16. 16

    Editing with Intro Designer

  17. 17

    Getting Your Video on the Web

  18. 18

    YouTube Tips & Other Platforms

  19. 19

    Mobile Tools for Video

  20. 20

    Power of iPad with Mike Stewart

  21. 21

    iPad Video Training with Mike Stewart

  22. 22

    Video: Marketing vs Branding

  23. 23

    Creating Online Brand Identity

  24. 24

    YouTube Channel Critique

  25. 25

    Creating Content that Will Make Money

  26. 26

    Next Level Webinars with Omar Zenhom

  27. 27

    Video Monetization

  28. 28

    Video Product Launch Formula

  29. 29

    Video Visibility Strategies

  30. 30

    Repurposing Content for Video


Meet Your Expert

Lou Bortone

Lou Bortone is a video marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility, and profitability. Lou delivers innovative online branding strategies, including video ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Lou Bortone - 10 YouTube Hacks CL.pdf
  • pdf Lou Bortone - 5 Pillars Worksheet.pdf
  • pdf Lou Bortone - Engage Prospect and Create Raving Fans.pdf
  • pdf Lou Bortone - Leverage Ladder Worksheet.pdf
  • pdf Lou Bortone - Video Content Planner.pdf
  • pdf Lou Bortone - Video Marketing Rules.pdf
  • pdf Lou Bortone - YouTube Booster Effect.pdf
  • pdf Lou Bortone - YouTube
  • pdf Lou Bortone - YouTube Tour.pdf
  • pdf Teaching and Presenting Handbook 2nd Edition.pdf
  • pdf Lou Bortone - 10 Places to Post Your Video.pdf
  • pdf Lou Bortone - 10 types of Videos.pdf
  • pdf Lou Bortone - Lous Video Tools and Resources.pdf
  • pdf Lou Bortone - Video Script Template.pdf
  • pdf Lou Bortone - Video Vision Worksheet.pdf
  • pdf Lou Bortone - Syllabus.pdf

90% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    October 2014

    One of the best video marketing courses! Lou presented a comprehensive overview of the best and latest technologies that make video more accessible and doable - for beginners and advanced users. The course is filled with terrific resources and how-to guides that save hours of searching on your own. I watched the live broadcast and purchased the course for ongoing reference. Lou's expertise and years of experience really make this course an amazing value. It's well organized, fun and includes fantastic guest speakers. Thanks CL and Lou!

  • Creativelive Student

    October 2014

    This was a really great course. I am definitely going to apply what I learned. It was so much information that it will literally take me months to apply it all, but building a business is a long game. I loved how Lou mixed high level strategy with the specifics of how to use key tools and recommended a variety of useful resources. This course was very practical. I've already started applying it and have a basic blueprint for my way forward that I will flesh out as I make more progress. I definitely know I'm going to add a lot of success to my business through what I learned in this course.

  • Creativelive Student

    October 2014

    Hi Lou, I bought the replay up sell so that I could listen and watch when it fit my schedule. So far I've watched the first 3 videos. It's great and I'm so glad you put all this together. The handouts and bonuses are useful, too. It's obvious you are a master at video and I'm happy to learn from you.

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