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No-Nonsense Publicity

with Andreea Ayers

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  •   Trailer

  •   01 Class Introduction

  •   02 Why You Need Publicity


Class duration: 16h 10m

See all 33 lessons
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  • 100% recommended

    3 student reviews

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About The Class

build press connections.

When you’re running a small business, there’s a good chance you’re your business’s only publicist. Join entrepreneur Andreea Ayers for a three-day course that will teach you how to handle your publicity like a pro.

Andreea will guide you through her easy-to-implement seven step process for successfully presenting your company to the world — without spending thousands of dollars or hiring a publicist. You’ll define and craft the story of your brand, so you’re able to share it with the media. You’ll learn how to build press connections and reach out to bloggers and editors. Andreea will cover PR tactics that can be applied to both product- and service-oriented businesses. You’ll explore pitching, writing strong subject lines, running product giveaways with bloggers, and getting your products into the hands of celebrities. You’ll also build strategies for positioning yourself as an industry expert.

By the end of this course, you’ll have the skills and confidence to generate dynamic, engaging publicity for your company, and to turn that publicity into sales.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Why You Need Publicity

  3. 03

    Publicity Wakup Call

  4. 04

    Crafting Your Unique Selling Proposition

  5. 05

    Finding Your Unique Selling Proposition

  6. 06

    Knowing Your Features & Benefits

  7. 07

    Putting Your Proposition Together

  8. 08

    The Six P's of Publicity: #s 1-3

  9. 09

    The Six P's of Publicity: #s 4-6

  10. 10

    What You Need to Be Media Ready

  11. 11

    Pros & Cons of DIY vs. Hiring a Publicist

  12. 12

    Crafting Your Publicity Plan

  13. 13

    Press Releases: Distribution & Leveraging

  14. 14

    Magazine Features

  15. 15

    Five Steps to Get in Magazines

  16. 16

    Pitching to Magazines Q&A

  17. 17

    Who's Who of Magazine Departments

  18. 18

    Media Databases & Building Your Own List

  19. 19

    Resources to Connect with Journalists

  20. 20

    Pitching "Best Practices"

  21. 21

    Editors' Advice

  22. 22

    Pitching Q&A

  23. 23

    Guest: Corbett Barr

  24. 24

    Guest: Robin Kramer

  25. 25

    Ten Expert Blog Tips & Q&A

  26. 26

    Steps How to Guest Blog

  27. 27

    Getting a Response & What to Do

  28. 28

    Importance of Buzz from Celebrities

  29. 29

    7 Steps to Get Your Product to Celebrities

  30. 30

    How to Get Your Brand to Bloggers

  31. 31

    What to Do After the Review

  32. 32

    Creative Ways to Get Buzz

  33. 33

    Buzz Outlets: TV, Awards, & Infographics


Meet Your Expert

Andreea Ayers

Andreea Ayers is a successful entrepreneur who has started and sold three companies over the last five years and currently runs two. As the founder of, she helps entrepreneurs who wish to launch a consumer product line through retail ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Email Pitches That Work.pdf
  • pdf Andreea Ayer Keynote Day 1.pdf
  • pdf Andreea Ayer Keynote Day 2.pdf
  • pdf Andreea Ayer Keynote Day 3.pdf

100% of students recommend this class.
See what some of them have to say.

  • Marci Marie

    Marci Marie

    August 2019

    I think you'll enjoy and be inspired by Andreea and all of the wonderful information in this course and find it useful for publicity and for other areas of your business like sales and marketing. I think its valuable even if you intend to hire a publicist, because you'll really be able to understand and enhance the work they do for you and/or be better able to choose the right publicist, Having worked with several, I know I feel much more comfortable with my next choice or with what publicity I need to do now on my own. you have to do your own, then you'll find wonderful ideas and implementation strategies. What I appreciate most of all is Andreea's thoughtful, respectful, and compassionate approach to not just publicity but to communication and business in general. Thank you, Andreea Ayers and Creative Live.

  • Creativelive Student

    July 2014

    I have only half way completed the course but felt it was worth reviewing already. It really is a no-nonsense course. Andreea has a gift of sharing everything with her clients in a very simple and direct way. Much of my experience with publicity has been similar to hers and I have reached similar conclusions all which have helped me move forward. I highly recommend that anyone interested in getting their products on the shelf or in a magazine to buy this course. Note...this is not a short 20 minute course but a series of 40 courses broken down in a time frame that is easy to digest. Thank you Andreea are the Guru of marketing for the small business owner that has a product and or service. Larry Chipkin TickleMe Plant Company Inc.

  • Rich Klein

    Rich Klein

    January 2016

    I have not watched the course in full just yet...but, in this description, it's wrong to tell entrepreneurs to do it themselves especially if it's not their strength. Great PR pros exist because that is what they are trained to do. Before retaining an experienced PR pro, do the research, get testimonials, make sure they fully understand your business and industry and hire the best you can. Entrepreneurs should not be spending time on getting media coverage..they should be focused on their products and services and leave that to those who have spent years doing it.

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