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Sales, Sales, Sales.

with Tamara Lackey

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  •   04 Why People Buy

    31:00

Class duration: 14h 11m

See all 34 lessons
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  • 100% recommended

    6 student reviews

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About The Class

a comprehensive guide to selling.

People love to buy ... but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson? Most of us don't.

This course not only covers the nuts and bolts of achieving great sales but goes far beyond, with the intention of priming you to consistently sell your work for what it's truly worth - and to create even better relationships with clients who will appreciate a better experience. If you own your own small business, you are in a 100% sales commission job. Tamara Lackey has worked in a 100%-commission based sales role for 15 years, achieving remarkable success in sales before she ever picked up a camera professionally. 

Tamara will show you exactly how she maintains a consistently high sales average in multiple genres, sharing how to conquer fear of criticism and self-doubt to make the entire process significantly more enjoyable and she will showcase detailed evaluations of each in-studio audience member's sales sessions to show what works, what doesn't, and how you may be killing your sales!

Topics Covered


Lesson Plan

  1. 01

    Problems with Sales

    17:13
  2. 02

    What is a Salesperson?

    17:57
  3. 03

    You and Your Sales

    42:17
  4. 04

    Why People Buy

    Tamara explains why people make purchases and how you can use those insights to bolster your sales.

    31:00
  5. 05

    Who People Love to Buy From

    37:06
  6. 06

    Building Rapport and Trust with Clients

    23:58
  7. 07

    The Sales Process

    19:31
  8. 08

    How to Stop Feeling Awkward About Sales

    26:05
  9. 09

    The DOs and DON'Ts of the Sales Process

    31:48
  10. 10

    More DOs and DON'Ts

    19:56
  11. 11

    An End-to-End Process That Works

    35:01
  12. 12

    Selling Your Photography

    11:57
  13. 13

    Step-by-Step Sales, Part I

    45:03
  14. 14

    Interview: George Varanakis

    26:52
  15. 15

    Step-by-Step Sales, Part 2

    32:50
  16. 16

    Active Listening

    26:02
  17. 17

    Pricing

    18:50
  18. 18

    Past Student Testimonial: Nikki

    08:39
  19. 19

    Student Evaluation: Carey's E-mails

    26:11
  20. 20

    Student Evaluation: Nicole

    39:33
  21. 21

    Student Evaluation: Lori

    26:53
  22. 22

    Stop Giving Up Too Soon

    07:57
  23. 23

    Skype Call with Charlie Engle

    26:54
  24. 24

    Making Good Images into Bestselling Images

    19:37
  25. 25

    Student Evaluation: Michael

    22:30
  26. 26

    Shooting for Maximum Client Satisfaction

    24:16
  27. 27

    Prepping for the Shoot

    14:34
  28. 28

    Shoot: Family Session

    40:54
  29. 29

    Post-Shoot Family Debrief

    25:08
  30. 30

    Family Image Review Session

    15:03
  31. 31

    Print and Product Options

    34:12
  32. 32

    Boosting Your Energy for Sales

    21:53
  33. 33

    On Regrets

    09:32
  34. 34

    Handling Criticism, Lack of Confidence, and Self Doubt

    24:30

Meet Your Expert

Tamara Lackey

Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose photography has appeared in a multitude of media outlets, including O Magazine, Men’s Journal, Good Morning America and on The Today Show. She speaks regularly at quite a range of programs, seminars and conventions, from delivering presentations on the Google stage to leading private workshops around the globe.  ... read more

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Bonus Material

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  • pdf Sales Sales Sales with Tamara Lackey Keynote Slides.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    December 2014

    Fantastic course by a fantastic photographer and tutor. I would wholeheartedly recommend this workshop to anyone who is either; A) Established but currently seeking help to push their sales on, and also; B) Anyone who is at the beginning of their photography business, looking for insight and guidance at successful sales practice. Tamara is a smart and wonderfully engaging tutor. The sessions are informative, and thought provoking, but are presented in a nice relaxed, sincere and often fun manner. As i write this review - CL are having a sale, but even at full price, it's a bit of a no brainer. Just buy it, you'll not regret it. There is alot of valuable information here. Thank you Creative Live and Tamara Lackey. I'm a fan of you both! www.dannywoolford.com

  • Creativelive Student

    July 2012

    Awesome! I cannot believe this wonderful course is so inexpensive. Halfway through watching the downloads, I had a record sales session that more than paid for this course. Every photographer should buy this! Thank you Tamara!

  • larry.stanley

    February 2015

    This is a must see workshop. It sets the bar for right motivation in sales and business. I had never formally studied sales and I am so pleased that I got to hear Tamara's excellent and insightful understanding of how to sell without being the sales person that no one likes. As she so aptly put, 'we all love to buy but we hate to be sold to' FIVE STARS. Thanks Tamara!

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