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Sales, Sales, Sales.

with Tamara Lackey

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  •   04 Why People Buy


Class duration: 14h 11m

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  • 100% recommended

    6 student reviews

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About The Class

a comprehensive guide to selling.

People love to buy ... but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson? Most of us don't.

This course not only covers the nuts and bolts of achieving great sales but goes far beyond, with the intention of priming you to consistently sell your work for what it's truly worth - and to create even better relationships with clients who will appreciate a better experience. If you own your own small business, you are in a 100% sales commission job. Tamara Lackey has worked in a 100%-commission based sales role for 15 years, achieving remarkable success in sales before she ever picked up a camera professionally. 

Tamara will show you exactly how she maintains a consistently high sales average in multiple genres, sharing how to conquer fear of criticism and self-doubt to make the entire process significantly more enjoyable and she will showcase detailed evaluations of each in-studio audience member's sales sessions to show what works, what doesn't, and how you may be killing your sales!

Topics Covered

Lesson Plan

  1. 01

    Problems with Sales

  2. 02

    What is a Salesperson?

  3. 03

    You and Your Sales

  4. 04

    Why People Buy

    Tamara explains why people make purchases and how you can use those insights to bolster your sales.

  5. 05

    Who People Love to Buy From

  6. 06

    Building Rapport and Trust with Clients

  7. 07

    The Sales Process

  8. 08

    How to Stop Feeling Awkward About Sales

  9. 09

    The DOs and DON'Ts of the Sales Process

  10. 10

    More DOs and DON'Ts

  11. 11

    An End-to-End Process That Works

  12. 12

    Selling Your Photography

  13. 13

    Step-by-Step Sales, Part I

  14. 14

    Interview: George Varanakis

  15. 15

    Step-by-Step Sales, Part 2

  16. 16

    Active Listening

  17. 17


  18. 18

    Past Student Testimonial: Nikki

  19. 19

    Student Evaluation: Carey's E-mails

  20. 20

    Student Evaluation: Nicole

  21. 21

    Student Evaluation: Lori

  22. 22

    Stop Giving Up Too Soon

  23. 23

    Skype Call with Charlie Engle

  24. 24

    Making Good Images into Bestselling Images

  25. 25

    Student Evaluation: Michael

  26. 26

    Shooting for Maximum Client Satisfaction

  27. 27

    Prepping for the Shoot

  28. 28

    Shoot: Family Session

  29. 29

    Post-Shoot Family Debrief

  30. 30

    Family Image Review Session

  31. 31

    Print and Product Options

  32. 32

    Boosting Your Energy for Sales

  33. 33

    On Regrets

  34. 34

    Handling Criticism, Lack of Confidence, and Self Doubt


Meet Your Expert

Tamara Lackey

Tamara Lackey is a renowned portrait photographer and Nikon USA Ambassador whose photography has appeared in a multitude of media outlets, including O Magazine, Men’s Journal, Good Morning America and on The Today Show. She speaks regularly at quite a range of programs, seminars and conventions, from delivering presentations on the Google stage to leading private workshops around the globe.  ... read more

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Bonus Material

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  • pdf Sales Sales Sales with Tamara Lackey Keynote Slides.pdf

100% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    December 2014

    Fantastic course by a fantastic photographer and tutor. I would wholeheartedly recommend this workshop to anyone who is either; A) Established but currently seeking help to push their sales on, and also; B) Anyone who is at the beginning of their photography business, looking for insight and guidance at successful sales practice. Tamara is a smart and wonderfully engaging tutor. The sessions are informative, and thought provoking, but are presented in a nice relaxed, sincere and often fun manner. As i write this review - CL are having a sale, but even at full price, it's a bit of a no brainer. Just buy it, you'll not regret it. There is alot of valuable information here. Thank you Creative Live and Tamara Lackey. I'm a fan of you both!

  • Creativelive Student

    July 2012

    Awesome! I cannot believe this wonderful course is so inexpensive. Halfway through watching the downloads, I had a record sales session that more than paid for this course. Every photographer should buy this! Thank you Tamara!

  • larry.stanley

    February 2015

    This is a must see workshop. It sets the bar for right motivation in sales and business. I had never formally studied sales and I am so pleased that I got to hear Tamara's excellent and insightful understanding of how to sell without being the sales person that no one likes. As she so aptly put, 'we all love to buy but we hate to be sold to' FIVE STARS. Thanks Tamara!

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