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Simple PR for Creatives

with Brigitte Lyons

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  •   Trailer

  •   01 What will we cover in this course?

  •   03 What's the Best Media to Get Results?


Class duration: 4h 46m

See all 18 lessons
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  • 100% recommended

    10 student reviews

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About The Class

do-it-yourself public relations.

When it comes to your business, pretty much all press is good press. Mentions of you and your work in blogs, podcasts, magazines, on TV, and elsewhere raise your profile and puts your business in front of a whole new audience – for free. But hiring a public relations agency can break the bank, especially for creative freelancers and entrepreneurs just starting out. In Simple PR for Creatives, Brigitte Lyons will show you how to harness this powerful tool yourself.

Brigitte has lived and breathed PR for more than a decade, and she specializes in working with creative professionals. In Simple PR for Creatives she’ll teach you the PR basics and offer a step-by-step approach to generating buzz on a budget. You’ll learn how to get real press attention using tools tailored to the needs of freelancers and small business owners. Brigitte will show you how to:

  • Put together a media contact list
  • Get journalists to write about your business
  • Earn important endorsements
  • Create an effective editorial calendar

You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it.

PR isn’t reserved for other, more successful people. It’s a great option for enterprises of all stripes and sizes, and it’s easier than you think – learn the ropes in Simple PR for Creatives with Brigitte Lyons.

Lesson Plan

  1. 01

    What will we cover in this course?

  2. 02

    Know Your Why

  3. 03

    What's the Best Media to Get Results?

  4. 04

    Define Your Key Message

  5. 05

    Develop Your Media List

  6. 06

    How to Discover Media Outlets That Fit

  7. 07

    Q&A with Journalist Kathryn Janicek

  8. 08

    How the Media is a Product

  9. 09

    Where Does Your Message Fit?

  10. 10

    Design Your First Campaign

  11. 11

    Q&A with Artist Megan Auman

  12. 12

    Find the Right Contacts

  13. 13

    Transform Your Message Into Headlines

  14. 14

    Trending Topics with Tara Gentile

  15. 15

    What to Gather Before You Pitch

  16. 16

    The One Pitch Template to Rule Them All

  17. 17

    Pitch Ettiquette

  18. 18

    Leverage Your PR Coverage


Meet Your Expert

Brigitte Lyons

Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers. An advocate for ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Brigitte Lyons - Blogger Outreach Bootcamp.pdf
  • pdf Brigitte Lyons - Pitches That Worked.pdf
  • pdf Brigitte Lyons - Workbook - Simple PR for Creatives.pdf
  • pdf Brigitte Lyons - Brigittes Fave Free Media Resources.pdf
  • pdf Brigitte Lyons - Magazine Contact Cheat Sheet.pdf
  • pdf Brigitte Lyons - Simple PR Course Syllabus.pdf

100% of students recommend this class.
See what some of them have to say.

  • Jess Laine

    Jess Laine

    March 2015

    This is one of the best CreativeLive classes I've taken. I knew nothing about PR before this class and after taking it I was able to send my first pitch within a week. If you follow along with the workbook provided you really can come up with a pitch template that can can be tweaked to work for just about anything. I really appreciate how simple and enjoyable Brigitte made this class. No fluff, just great straight-to-the point actionable information. It's obvious she cares very much about helping creative people use PR to grow their business. Thanks Brigitte!

  • Creativelive Student

    February 2015

    I honestly started watching this class thinking that I didn't need PR for my business. I know Brigitte is super smart, and I wanted to check out the live stream to see if I could pick up any tips for my own clients. I was so wrong! I loved this! Within the first 30 minutes I had taken so many notes and gotten so excited about the possibilities- that not only seemed helpful, but relatively easy and FUN- for my business. I ended up purchasing right away and I know I'll be referring back again and again. Thanks for the great class!

  • Creativelive Student

    February 2015

    What a terrific, informational and inspiring course! We now have a solid plan to move forward with our PR, and the know-how to accomplish our goals, only 8 hours after logging in to CreativeLive! Thanks in advance to Brigitte for making the murky world of PR crystal-clear and accessible. Best wishes, Lori Covington, Writer, Jeanette Walker Jewellery, Prince Edward Island, Canada

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