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Simple PR: Pitch Your Product

with Brigitte Lyons

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  •   Trailer

  •   01 Welcome to PR for Your Product

  •   04 Headline-Worthy Product Descriptions


Class duration: 2h 26m

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About The Class

how to get your products featured.

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it. 

You’ll learn how to:

  • Connect with the bloggers and editors who most want to hear from you
  • Write headline-worthy product descriptions
  • Craft a pitch-perfect email submission
  • Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.

Lesson Plan

  1. 01

    Welcome to PR for Your Product

  2. 02

    How to Get Media Coverage for Your Products

  3. 03

    Techniques for Building Your Media List

  4. 04

    Headline-Worthy Product Descriptions

  5. 05

    Craft a Pitch Perfect Email Submission

  6. 06

    Hot Seat: Email Submission

  7. 07

    Why Create a Digital Media Kit?

  8. 08

    What Kind of Product Photography Do You Need?

  9. 09

    Write Your Media Bio

  10. 10

    Get Ready to Pitch!


Meet Your Expert

Brigitte Lyons

Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers. An advocate for ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Brigitte Lyons - Blogger Outreach Bootcamp.pdf
  • pdf Brigitte Lyons - Brigittes Fave Free Media Resources.pdf
  • pdf Brigitte Lyons - Magazine Contact Cheat Sheet.pdf
  • pdf Brigitte Lyons - Pitches That Worked.pdf

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