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Simple PR: Pitch Your Product

with Brigitte Lyons

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  •   Trailer

  •   01 Welcome to PR for Your Product

    06:42
  •   04 Headline-Worthy Product Descriptions

    07:41

Class duration: 2h 26m

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About The Class

how to get your products featured.

Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it. 

You’ll learn how to:

  • Connect with the bloggers and editors who most want to hear from you
  • Write headline-worthy product descriptions
  • Craft a pitch-perfect email submission
  • Research and track the media you want to reach

Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.

Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.


Lesson Plan

  1. 01

    Welcome to PR for Your Product

    06:42
  2. 02

    How to Get Media Coverage for Your Products

    27:05
  3. 03

    Techniques for Building Your Media List

    18:08
  4. 04

    Headline-Worthy Product Descriptions

    07:41
  5. 05

    Craft a Pitch Perfect Email Submission

    20:50
  6. 06

    Hot Seat: Email Submission

    09:50
  7. 07

    Why Create a Digital Media Kit?

    14:14
  8. 08

    What Kind of Product Photography Do You Need?

    12:07
  9. 09

    Write Your Media Bio

    19:07
  10. 10

    Get Ready to Pitch!

    10:51

Meet Your Expert

Brigitte Lyons

Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers. An advocate for ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Brigitte Lyons - Blogger Outreach Bootcamp.pdf
  • pdf Brigitte Lyons - Brigittes Fave Free Media Resources.pdf
  • pdf Brigitte Lyons - Magazine Contact Cheat Sheet.pdf
  • pdf Brigitte Lyons - Pitches That Worked.pdf

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