Simple PR: Pitch Your Product
with Brigitte Lyons
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01 Welcome to PR for Your Product06:42
04 Headline-Worthy Product Descriptions07:41
Class duration: 2h 26mSee all 10 lessons
About The Class
how to get your products featured.
Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.
Brigitte is a PR professional with more than 10 years in the field. In this class, she’ll help you develop a plan for getting your product covered in blogs, podcasts, magazines, on TV, and elsewhere. You’ll uncover the range of PR opportunities for promotion without relying on a professional PR service to help you do it.
You’ll learn how to:
- Connect with the bloggers and editors who most want to hear from you
- Write headline-worthy product descriptions
- Craft a pitch-perfect email submission
- Research and track the media you want to reach
Brigitte will also offer tips on how to produce a digital media kit, write a short and snappy media bio, and take better photos of your products.
Simple PR: Pitch Your Product will help you develop a foundation for pitching to media you can use again and again.
Welcome to PR for Your Product06:42
How to Get Media Coverage for Your Products27:05
Techniques for Building Your Media List18:08
Headline-Worthy Product Descriptions07:41
Craft a Pitch Perfect Email Submission20:50
Hot Seat: Email Submission09:50
Why Create a Digital Media Kit?14:14
What Kind of Product Photography Do You Need?12:07
Write Your Media Bio19:07
Get Ready to Pitch!10:51
Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers. An advocate for ... read moreSee instructor's Classes
Brigitte Lyons - Blogger Outreach Bootcamp.pdf
Brigitte Lyons - Brigittes Fave Free Media Resources.pdf
Brigitte Lyons - Magazine Contact Cheat Sheet.pdf
Brigitte Lyons - Pitches That Worked.pdf
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