Simple PR: Pitch Yourself
with Brigitte Lyons
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01 What Is This Course About?11:04
05 Get the Media to Say "Yes!" to Your Pitch10:33
Class duration: 2h 42mSee all 12 lessons
About The Class
get covered by the press.
Building a presence as a thought leader and influencer is a powerful way to attract clients. An appearance in publications and programs your target demographic likes and trusts is an ideal way to build your audience and genuinely connect.
In Simple PR: Pitch Yourself, veteran PR expert Brigitte Lyons will help you develop a framework for establishing expert authority and getting covered by the press. You’ll get insights on developing your voice and “expert” bio and how to tie those efforts back to your business. Brigite will detail the range of opportunities available – podcasts, webinars, media interviews, etc. – and help you tailor a pitch for each of them. You’ll also get tips on using tools like Help A Reporter Out (HARO) to target the right opportunities without becoming overwhelmed.
There are ample opportunities for creators and entrepreneurs of all stripes to connect with a larger audience. Simple PR: Pitch Yourself will teach you exactly how to do it.
What Is This Course About?11:04
What Will You Be Known For?09:54
Create Your Media Angles07:43
Successful PR Case Study with Tara Gentile26:34
Get the Media to Say "Yes!" to Your Pitch10:33
How to Write Your Expert Bio06:49
How to Craft an Email Pitch15:02
How to Place Contributions & Guest Posts28:51
How to Line Up Podcast Interviews10:53
Introduce Yourself to Reporters as an Expert09:57
How to HARO Get Media Coverage18:26
Create Momentum for Your Media Plan06:25
Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers. An advocate for ... read moreSee instructor's Classes
Brigitte Lyons - Blogger Outreach Bootcamp.pdf
Brigitte Lyons - Brigittes Fave Free Media Resources.pdf
Brigitte Lyons - Magazine Contact Cheat Sheet.pdf
Brigitte Lyons - Pitches That Worked.pdf
75% of students recommend this class.
See what some of them have to say.
I don't know what the other reviewers are talking about - this is a gold mine of information for someone like me, who is very unfamiliar with PR! I can see this helping me out in many facets of my business. Brigitte is an excellent speaker.
Good information. As a women, fashion Stylist who worked for big advertising campaigns like BMW, Nivea... I can´t get over the part that what your wear is part off your success! It makes her for me less believable!
I did not find it that informative, there are some good points but that is about 20% of the video.
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