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Simple PR: Pitch Yourself

with Brigitte Lyons

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  •   Trailer

  •   01 What Is This Course About?

    11:04
  •   05 Get the Media to Say "Yes!" to Your Pitch

    10:33

Class duration: 2h 42m

See all 12 lessons
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  • 75% recommended

    4 student reviews

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About The Class

get covered by the press.

Building a presence as a thought leader and influencer is a powerful way to attract clients. An appearance in publications and programs your target demographic likes and trusts is an ideal way to build your audience and genuinely connect.

In Simple PR: Pitch Yourself, veteran PR expert Brigitte Lyons will help you develop a framework for establishing expert authority and getting covered by the press. You’ll get insights on developing your voice and “expert” bio and how to tie those efforts back to your business. Brigite will detail the range of opportunities available – podcasts, webinars, media interviews, etc. – and help you tailor a pitch for each of them. You’ll also get tips on using tools like Help A Reporter Out (HARO) to target the right opportunities without becoming overwhelmed.

There are ample opportunities for creators and entrepreneurs of all stripes to connect with a larger audience. Simple PR: Pitch Yourself will teach you exactly how to do it.


Lesson Plan

  1. 01

    What Is This Course About?

    11:04
  2. 02

    What Will You Be Known For?

    09:54
  3. 03

    Create Your Media Angles

    07:43
  4. 04

    Successful PR Case Study with Tara Gentile

    26:34
  5. 05

    Get the Media to Say "Yes!" to Your Pitch

    10:33
  6. 06

    How to Write Your Expert Bio

    06:49
  7. 07

    How to Craft an Email Pitch

    15:02
  8. 08

    How to Place Contributions & Guest Posts

    28:51
  9. 09

    How to Line Up Podcast Interviews

    10:53
  10. 10

    Introduce Yourself to Reporters as an Expert

    09:57
  11. 11

    How to HARO Get Media Coverage

    18:26
  12. 12

    Create Momentum for Your Media Plan

    06:25

Meet Your Expert

Brigitte Lyons

Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers. An advocate for ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Brigitte Lyons - Blogger Outreach Bootcamp.pdf
  • pdf Brigitte Lyons - Brigittes Fave Free Media Resources.pdf
  • pdf Brigitte Lyons - Magazine Contact Cheat Sheet.pdf
  • pdf Brigitte Lyons - Pitches That Worked.pdf

75% of students recommend this class.
See what some of them have to say.

  • christa Clark

    christa Clark

    September 2017

    I don't know what the other reviewers are talking about - this is a gold mine of information for someone like me, who is very unfamiliar with PR! I can see this helping me out in many facets of my business. Brigitte is an excellent speaker.

  • Manu Jünemann

    January 2016

    Good information. As a women, fashion Stylist who worked for big advertising campaigns like BMW, Nivea... I can´t get over the part that what your wear is part off your success! It makes her for me less believable!

  • user 0ac148

    May 2016

    I did not find it that informative, there are some good points but that is about 20% of the video.

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