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Smart PR for Artists & Entrepreneurs

with Ryan Holiday

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  •   01 Introduction to PR


Class duration: 9h 32m

See all 17 lessons
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    25 student reviews

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About The Class

get the right kind of attention.

Getting free media attention is a powerful and often misunderstood communication tool. Join media strategist and best selling author Ryan Holiday for his course on how to create smart, savvy and provocative PR campaigns.

Whether you are a business owner, freelance artist or a creative entrepreneur, Ryan’s course will teach you how to get the right kind of attention, without paying for it.

Take your business to the next level with proven strategies and techniques from Ryan Holiday, who at the age of 23yrs, landed one of the most high profile marketing jobs as Marketing Director of American Apparel.

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Lesson Plan

  1. 01

    Introduction to PR

  2. 02

    Case Study: 5 American Apparel Campaigns

  3. 03

    Interview with Joey Roth

  4. 04

    A New Definition of Marketing (with Brendan Gahan)

    Anything can be marketing, if you do it right. Learn new, creative tactics for capturing customer attention.

  5. 05

    Your Thing Isn't Ready to be Marketed

  6. 06

    Creating Compelling Narratives

  7. 07

    How to Make Things Viral (with guest Ian Spector)

  8. 08

    The Importance of Video

  9. 09

    Hot Seat (with guest David Thier)

  10. 10


  11. 11

    Introduction to HARO

  12. 12

    How to Pitch to Bloggers & Launch Products Part 1

  13. 13

    How to Pitch to Bloggers & Launch Products Part 2

  14. 14

    Blow Your Message Up

  15. 15

    Making Interesting Ads

  16. 16


  17. 17

    Hot Seat With David Thier


Meet Your Expert

Ryan Holiday

Ryan Holiday is one of the world’s foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker and strategist and the author of many bestselling books, including The Obstacle Is the Way, Ego Is the Enemy, and The Daily Stoic. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf HARO Case Study.pdf
  • pdf Ryan Holiday Recommended Reading List.pdf
  • pdf Tucker Max Planned Parenthood Case Study.pdf
  • pdf Tucker Max Twitter Case Study.pdf
  • pdf How to Pitch Haro.pdf
  • pdf How to get on Blog Radar.pdf
  • pdf Brendan Gahan Bio.pdf
  • pdf Chris Johnson Bio.pdf
  • pdf David Thier Bio.pdf
  • pdf Joey Roth Bio.pdf

92% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    July 2013

    I would highly recommend this course. Ryan's insights and experience give a wealth of information here. He gives really practical tips on how to get yourself, your services or product seen in fun and original ways. The advice he gives to the audience members is superb and his guests give wonderful insights too.

  • Creativelive Student

    July 2013

    Absolutely brilliant course. Very informative and Ryan's words and concepts are highly motivational. There is a great diversity of the businesses that took part in the studio audience and Ryan and his guests do a wonderful job of deconstructing the companies image and give them great new perspectives. This course has removed a lot of the intimidation of approaching blogs and websites about your service or product. Highly recommended!

  • Aleksandr Staprans

    Aleksandr Staprans

    July 2017

    I've been following Ryan Holiday for awhile and have loved his books. This class is a fantastic addition to any marketers self-education toolkit. Ryan provides clear information and, better yet, it is really enjoyable to watch!

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