with John Jantsch
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03 The Marketing & Sales Hourglass26:49
Class duration: 10h 28mSee all 22 lessons
About The Class
sell more and sell better.
In a constantly evolving economy, strong, dynamic marketing and sales skills are equally essential. John Jantsch, author of Duct Tape Marketing and the upcoming Duct Tape Selling, is ready to equip you with the tools you need to think like a marketer and sell like a superstar.
During this workshop, you’ll learn how to shift your thinking about the relationship between sales and marketing. John will cover ways to leverage customers’ dependence on word-of-mouth, personal recommendations, and internet research when making purchasing decisions. You’ll also learn how to build a competitive edge by positioning yourself and your company as an expert provider of a niche service. John will introduce you to the Sales Hourglass, a tried-and-true sales process that allows you to educate customers more clearly and effectively about your company’s unique offering.
This course will energize and equip salespeople, marketing professionals, and small business owners to sell more and sell better.
Segment 1 - Changing the Context of Sales27:17
Segment 2 - Building a Beautiful Company: Culture30:53
The Marketing & Sales Hourglass26:49
Segment 4 - Defining Your Ideal Customer28:04
Segment 5 - How to Create Your Ideal Client Persona36:55
Segment 6 - Map the Customer Journey31:25
Segment 7 - Content Creates Authority23:46
Segment 8 - Total Content Toolbox22:25
Segment 9 - Platform Essentials: Blog34:35
Segment 10 - Platform Essentials: Podcasting22:27
Segment 11 - Platforms Essentials: Public Speaking28:46
Segment 12 - Mining Social Networks25:23
Segment 13 - Top 4 Networks to Mine30:09
Segment 14 - The Social Media Journey27:43
Segment 15 - Building Your Sales Process37:42
Segment 16 - Apply to Your Business: Buying Process33:23
Segment 17 - Jill Rowley: Always Be Connecting37:22
Segment 18 - Koka Sexton: Building Social Selling25:45
Segment 19 - Expert Panel Discussion15:24
Segment 20 - Strategic Partner Network32:32
Putting It All Together Part 127:29
Putting It All Together Part 222:12
John Jantsch is a speaker, marketing consultant, award winning social media publisher and author of two Wall St Journal best selling books – “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide”and The Referral Engine – Teaching ... read moreSee instructor's Classes
Creating a Referral Engine EBook
Stress-Free Selling Syllabus
0% of students recommend this class.
See what some of them have to say.
I bought this class together with Duct Tape Marketing. While there were some gems of knowledge I took away from both classes, overall I felt that a lot of the info given was too overwhelming for solopreneurs and the presentation style feels a little draggy at times.
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