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Worth It: Negotiation for Creatives

with Ted Leonhardt

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  •   Trailer

  •   01 The Dilemma

  •   21 Core Principle: Context


Class duration: 14h 46m

See all 29 lessons
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    13 student reviews

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About The Class

know your worth and ask for the compensation you deserve.

Core negotiation skills are essential for creative professionals, but negotiating can be fraught with fear, anxiety, and uncertainties. Join Ted Leonhardt to uncover the negotiating tactics that allow you to build the power and respect that lead to financial and creative freedom.

Throughout this course, you’ll gain a deeper understanding of the common anxieties and vulnerabilities around negotiation and build the skills you need to keep those fears from holding you back. You’ll explore negotiation not as a bargaining session but as a collaboration in which you guide those you are negotiating with. You’ll also learn how to use time and context to define opportunities, create contracts instead of proposals, and align people with your vision. Because dealing with difficult personalities can be a challenging aspect of negotiation, you’ll build strategies for coping with and disarming bullies and naysayers. You’ll develop a negotiating style that doesn’t neglect the importance of kindness and good manners, but that also allows you to know and assert what your unique offering is worth.

Whether you’re just starting out as a freelancer or you’re a longtime creative professional, this course will equip you to know your worth and confidently ask for the opportunities and compensation you deserve.

Topics Covered

Lesson Plan

  1. 01

    The Dilemma

  2. 02

    The Resolution

  3. 03

    Expertise Levels the Playing Field

  4. 04

    Interview with Photographer Sara Mark

  5. 05

    Building Confidence & Overcoming Fear

  6. 06

    Interview with Lana Staheli, PHD

  7. 07

    The White Board Process

  8. 08

    The Dyslexic Advantage

  9. 09

    Virtuous Cycle & Interview with Jim Copacino

  10. 10

    Design Meeting Example

  11. 11

    Core Principle: Inquiry

  12. 12

    Separate Issues and Interests

  13. 13

    Core Principle: Collaboration

  14. 14

    Turnstyle Team Example

  15. 15

    A B Exercise for Collaboration

  16. 16

    Time with Karen Moskowitz

  17. 17

    Core Principle: Time

  18. 18

    Core Principles: Behavior

  19. 19

    Interview with Keith Brofsky

  20. 20

    Q and A with Keith Brofsky

  21. 21

    Core Principle: Context

    Know the value and the vision you bring to your clients and learn how to communicate it.

  22. 22

    Interview with Devin Liddell

  23. 23

    Context Exercise

  24. 24

    Core Principle: Planning

  25. 25

    Pounding the Table

  26. 26

    Core Principle: Bullying

  27. 27

    Bullying and 13 Negotiating Tips

  28. 28

    Core Principle: Conclusion

  29. 29

    Core Principles: Recap


Meet Your Expert

Ted Leonhardt

Designers, actors, photographers, musicians, writers, creatives in all fields are negotiating with those who are more powerful than they are around the world everyday. Ted knows creatives and the problems they face asking for what they need, intimately. He cofounded ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Ted Leonhardt - 13 Negotiating Tips.pdf
  • pdf Ted Leonhardt - Core Principles.pdf
  • pdf Ted Leonhardt - Nail It.pdf
  • pdf Ted Leonhardt - References.pdf
  • pdf Ted Leonhardt - Session Keynote

100% of students recommend this class.
See what some of them have to say.

  • TNHarvey


    October 2014

    While I walked away with some amazing knowledge and skills to apply to negotiation, more than anything, I appreciated the authenticity and humility with which Ted crafted and delivered all of the materials in this class. As a fellow creative, every word spoken in this course resonated with me on a deep level, and led me to retain and integrate the materials far better than I expected. A most sincere thank you to Ted for sharing these pieces of his inner life with us.

  • Kal Sayid

    Kal Sayid

    March 2017

    Love Ted. His desire to help creatives shines through. Lots of great nuggets as well as strategies for both the newbie creative and the veteran.

  • Creativelive Student

    Creativelive Student

    June 2014

    Another terrific course from CreativeLive. I would and did recommend it for anyone, creative or otherwise. Most negotiation courses leave one with a "bad taste"-not this one. I vastly prefer this approach. My life would be very different right now if I had this information available when I first graduated from college with a BFA in Graphic Design. Oh, and an unmentioned bonus-a design agency soap opera is included. Ted is a marvelous teacher.

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