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Double Your Followers with Creative Marketing

with April Bowles-Olin

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  •   01 One Introduction

    00:56
  •   02 Bootcamp Introduction

    34:49

Class duration: 17h 58m

See all 26 lessons
  • 29K students

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  • 82% recommended

    36 student reviews

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About The Class

smart and strategic marketing ideas for your small business.


Online marketing can be an incredibly effective way to build your customer base. It can also be a major time suck. Learn how you can sanely and effectively Double your Followers with Creative Marketing with April Bowles-Olin.

April is the brains behind Blacksburg Belle – an online resource for all things marketing for the creative entrepreneur. In this bootcamp, April will help you completely revision your entire marketing program and get the results you want. Through short daily lessons, you’ll learn how to market online so you reach the right audience and get the right results. 

You’ll learn:

  • The psychology of marketing
  • How to double your blog readership
  • Strategies for increasing your newsletter subscribers 
  • The ins and outs of email marketing
  • How Instagram can grow your business 
  • The basics behind Twitter 
  • Facebook marketing and so much more!
Double your Followers with Creative Marketing will transform any creative entrepreneur from marketing amateur to marketing master. April will help you refine your copywriting skills so you connect with your target audience with every social media update, blog post, and email campaign you publish.

You’ll also learn marketing strategies based on the principles of psychology so you feel confident that your communications are sending the exact right message at just the right time.

If you want to reach and effectively communicate with your target market, Double your Followers with Creative Marketing is the perfect commitment for you.

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Lesson Plan

  1. 01

    One Introduction

    00:56
  2. 02

    Bootcamp Introduction

    34:49
  3. 03

    Why Your Business Success Depends on Marketing

    April explains why your success depends on marketing and how you can bring focus to the time you spend on it.

    53:36
  4. 04

    Why Your Customers Should Choose You and Your Brand

    50:29
  5. 05

    Your Target Market and A Day as Your Ideal Customer

    1:03:03
  6. 06

    Make Marketing Fun so You Actually Do This Stuff

    34:09
  7. 07

    The Psychology of Marketing (a.k.a., what works and what doesn't)

    52:22
  8. 08

    Compile Brand Inspiration and Make a Great First Impression

    55:46
  9. 09

    Pricing Your Products and Services

    33:49
  10. 10

    Branding with Visuals

    1:03:43
  11. 11

    The Power of Video: Getting Started and Beyond

    33:50
  12. 12

    Write Headlines that Get Your Followers to Click and Share

    31:52
  13. 13

    Transform Ho- Hum Writing to Content Worth Reading

    58:08
  14. 14

    The Transcription and One Person Methods

    30:06
  15. 15

    Persuade, Connect and Sell with Story

    20:59
  16. 16

    Write Sales Pages that Actually Sell

    47:58
  17. 17

    Basics of Email Marketing

    38:26
  18. 18

    Design Your Email Freebie and Write Your Intro Email

    35:52
  19. 19

    Track Your Subscribers and Readers Behavior

    21:39
  20. 20

    Email Segmentation and the Process of Using Autoresponders

    53:56
  21. 21

    Double Your Blog Readership

    58:25
  22. 22

    Choose the Right Social Media Platforms

    34:40
  23. 23

    Grow Your Instagram Following

    44:59
  24. 24

    Grow Your Pinterest and Twitter Following

    33:36
  25. 25

    Grow Your Facebook and Periscope Following

    50:41
  26. 26

    Your Marketing Plan Put Together

    41:10

Meet Your Expert

April Bowles-Olin

April Bowles-Olin is a writer, creative business consultant, marketing strategist, and photography dabbler. She wants to live in a world where artists and makers adore their blogs, write with confidence and know how to get their unique work in front ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Glam Your Site Workbook
  • HD Balancing Blogging & Life Bonus Video MP4 (635 MB)
  • pdf A5 Planner Pages
  • pdf Double Your Followers Bonus Videos PDF
  • pdf CreativeLive Spreecast QnA Calls
  • pdf Double Your Followers Workbook
  • pdf Your Dream Life & Business Workbook
  • pdf Kris Windley - Trust Your Voice - Design Your Process Workbook
  • pdf Double Your Followers Private Facebook Group

82% of students recommend this class.
See what some of them have to say.

  • Ana CR

    October 2015

    This Boot camp came on the best moment. this is the best way to introduce the arid topic of marketing to creative people that really dread to deal with this part of their business. I am in the middle of creating my web site, brand, everything, and all the ideas and tips given here are going to make a real difference in the way I approach my tasks for the next few weeks. I find it so amazing that you and CreativeLive offer this course! It is an amazing, outstanding qualtity and even though we are in Lesson 5 I learnt so much already. I don`t want miss a minute of what is said and offered here. My view of Marketing changed already and is moving forward. I love the easy to swallow way of presenting all the topics. I am very visual so I love your presentation style and the level of detail you go into to make the course come alive. All the pictures and the color palette you use really make me feel welcome and happy to be here. I really appreciate the effort April puts into making this a comprehensive and engaging course. April & CreativeLive have been above and beyond generous in what you have provided for free for the ones seeing it LIVE, I just feel that the price of the 5-week course is an incredible deal and I am sure I will hit the buy button before this is over just because I want to see what more is in the rest of the material. Thank you very much CL and April, keep up the good work!!!

  • Creativelive Student

    June 2016

    I haven't completely finished the course but I have been working through the wonderful workbook. My time to listen is very limited but the book alone is worth the cost. I love April's spirit and openness to share so much information. I also love many of the things that she loves such as Anthropology candles. A beautiful person with a lot of knowledge to give. Once again Creative Live thank you for bringing such inspiring people to our world.

  • poppyquinn

    poppyquinn

    June 2016

    This is a content-rich course perfect for the creative entrepreneur. April has thoroughly infused each session with creative elements and branding that will appeal to the creative soul. She's an inspiring teacher and this course did not disappoint! I have already started applying some of the many valuable things I learned in this course and the bonus materials are awesome! This course is worth way more than the purchase price, in my opinion. I highly recommend it.

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