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Blueprint for a Standout Podcast

with Julie Shapiro

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  •   01 Class Introduction

  •   05 Building Blocks


Class duration: 1h 19m

See all 11 lessons
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    8 student reviews

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About The Class

Get a Comprehensive Introduction to the World of Podcasting

Ready to take your initial leap into the world of podcasting? Then this is the class for you. A lot of people think that all you need to produce a podcast is a great idea, a laptop, and a microphone. But if you really want your podcast to be heard, you need to first get the lay of the land.

Julie Shapiro, executive producer of Radiotopia and Ear Hustle, will give you valuable insight into the world of podcasting and outline the key elements of building a successful show. She’ll talk about the important players in the field, where to get helpful resources, and what it takes find your audience.

In this class, you’ll learn how to:

  • Develop your initial idea and bring focus to your topic.
  • Discover resources and communities to support your efforts.
  • Find and develop your unique voice.
  • Establish a manageable workflow.
  • Secure revenue and maintain a publishing schedule.
  • Stand out from the pack and build your audience.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    What is a Podcast?

  3. 03

    Lay of the Land

  4. 04

    Content Types

  5. 05

    Building Blocks

  6. 06

    The Look of Podcasting: Title, Design & Logo

  7. 07

    The Sound of Podcasting: Scoring & Sound Design

  8. 08

    Audience Engagement & Growth

  9. 09

    Revenue - If, When, How

  10. 10

    Tips from Podcast Producers

  11. 11

    Why Move Forward with Podcasting?


Meet Your Expert

Julie Shapiro

Julie Shapiro (@jatomic) is the executive producer of Radiotopia from PRX - a curated network of extraordinary, story-driven podcasts. She is also the executive producer of Ear Hustle. From 2014-15, Julie was the executive producer of the Australian Broadcasting Corporation / Radio National's (RN) Creative Audio Unit.

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See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Krista Massad

    Krista Massad

    September 2019

    Great flow! Ms Shapiro has a wonderful voice which makes the content desirable and easy to listen to. I especially liked the end when she listed off several sources for further expansion of my podcast project. Thank you so much!

  • Anjani Millet

    Anjani Millet

    October 2018

    Fabulous, interesting, informative class by a very knowledgeable and highly experienced professional. I loved it. A must-listen for anyone interested in starting a podcast.

  • tokyoterri


    July 2019

    Fantastic! Clear, succinct, with humor, warmth and actionable information. Well done!

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