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Product Packaging for Podcasts

with Dan Misener

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  •   01 Class Introduction

    06:37

Class duration: 1h 12m

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    1h 12m of content

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About The Class

The Importance of Paying Attention to the Non-Audio Assets of a Podcast

No question about it, podcasts are primarily about the audio. However, to be successful, you’ve got to attend to a number of non-audio assets to help get your podcast noticed and appreciated.

Using examples from some of the worlds' most successful shows, podcaster and producer Dan Misener will show you how to craft amazing non-audio assets for your show, including compelling artwork, well-written episode titles, and Google-friendly metadata.

In this class, you’ll learn how to:

  • Create artwork for your show that complements your content.
  • Write effective episode titles and show notes.
  • Use ratings and reviews as part of your podcast’s packaging.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    06:37
  2. 02

    Podcast Artwork

    14:47
  3. 03

    Podcast Categories

    05:34
  4. 04

    Podcast Metadata

    10:33
  5. 05

    Ratings & Reviews

    03:33
  6. 06

    Episode Titles

    06:08
  7. 07

    Episode Descriptions, Artwork, Duration, and Cadence

    09:51
  8. 08

    Season Level Elements and Website

    15:05

Meet Your Expert

Dan Misener

Dan Misener makes podcasts. By day, he heads up audience development at Pacific Content, a Vancouver-based podcast company. By night, he produces the award-winning series Grownups Read Things They Wrote as Kids.

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