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Turning Your Expertise into a Podcast

with Cal Peternell and Kristina Loring

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  •   01 Class Introduction

  •   02 How to Collaborate


Class duration: 1h 17m

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About The Class

Learn to Translate Knowledge and Facts into an Engaging Audio Narrative

If you’re an expert on a certain topic, you probably have a lot of great fodder for a podcast. But how do you transform your vast knowledge and expertise into something that will engage listeners and keep them coming back for more?

Sound-oriented storyteller, creator, and producer Kristina Loring and chef and cookbook author Cal Peternell will show you how to take your raw material and create an audio narrative that’s compelling and seamless. They’ll help you get comfortable with the podcasting format and establish the methods and collaborations that are essential to your success.

In this class, you’ll learn how to:

  • Integrate instructions and teachings in an engaging way.
  • Create a content hierarchy.
  • Make dry instructions interesting and not get too technical.
  • Translate skills and expertise into a coherent narrative.
  • Prepare for and conduct an interview and be conversational.
  • Break out of the studio and record in unpredictable environments.
  • Choose the right format and structure to achieve your goals.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    How to Collaborate

  3. 03

    Finding Your Audience

  4. 04

    The Art of the Interview

  5. 05

    Audio Recording & Sound Design

  6. 06

    Final Q&A


Meet Your Experts

Cal Peternell

Cal Peternell was the chef at Chez Panisse in Berkeley for over twenty years. In addition to creating daily menus and running the kitchens at Alice Waters’ influential restaurant, he helped to teach a generation of new cooks, and organized countless events to promote quality public education, sustainable agriculture, and support for the arts.

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Kristina Loring

Kristina Loring is a sound-oriented storyteller and co-creator/producer for the cooking podcast Cooking By Ear.  Her audio work has appeared on McSweeney's The Organist podcast, Dan Savage’s Hot Mic on Audible,  The Future is Here on Audible,  NPR stations WCAI and KALW, PRX's Public Radio Remix, and the interactive media platform War Ink.

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100% of students recommend this class.
See what some of them have to say.

  • Michelle MartinF

    Michelle MartinF

    December 2018

    What a fantastic course. I loved hearing their process and how they've shifted from their original plan when it made sense.

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