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A Complete Guide to Snapchat Ad Manager

with Inna Semenyuk

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  •   Trailer

  •   01 Class Introduction

  •   04 An Overview of Snapchat Ad Manager


Class duration: 1h 3m

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About The Class

Discover the Secrets to Creating a Successful Snapchat Ad Campaign

Snapchat is unique. Snapchat is complex. And until recently, the only way to run ads on Snapchat was to go through one of its ads partners. But that changed with the launch of the Snapchat Ads Manager.

Now you can create imaginative, engaging, full-screen video ads all on your own. Snapchat expert Inna Semenyuk, a seasoned marketer who’s worked with Facebook, Skype, eBay, Starbucks and others, will show you all the ways you can take advantage of the Snapchat Ads Manager to make a name for yourself on this popular platform.

In this class, you’ll learn how to:

  • Develop, create and launch a successful Snapchat ad campaign.
  • Optimize your ads by running experiments to see what works best.
  • Avoid common mistakes with Snapchat ads.
  • Use Snapchat Ad Manager and the Ad Manager Dashboard.
  • Identify your target audiences.
  • Monitor your ads and analyze their success.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Why Advertise on Snapchat?

  3. 03

    What are Snapchat Ads?

  4. 04

    An Overview of Snapchat Ad Manager

  5. 05

    Advanced Ad Creation

  6. 06

    Custom Audiences

  7. 07

    Monitoring and Optimizing Snapchat Ads

  8. 08

    Snapchat Ad Manager Best Practices


Meet Your Expert

Inna Semenyuk

Inna is a marketing strategist, Snapchat creator and influencer who helps brands tell their story on Snapchat. She’s the founder of, the only professional blog about the best-kept Snapchat secrets for brands, and InnavationLabs, a marketing agency based in San Francisco. ... read more

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