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A Complete Guide to Snapchat Ad Manager

with Inna Semenyuk

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  •   Trailer

  •   01 Class Introduction

    01:22
  •   04 An Overview of Snapchat Ad Manager

    15:06

Class duration: 1h 3m

See all 8 lessons
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About The Class

Discover the Secrets to Creating a Successful Snapchat Ad Campaign

Snapchat is unique. Snapchat is complex. And until recently, the only way to run ads on Snapchat was to go through one of its ads partners. But that changed with the launch of the Snapchat Ads Manager.

Now you can create imaginative, engaging, full-screen video ads all on your own. Snapchat expert Inna Semenyuk, a seasoned marketer who’s worked with Facebook, Skype, eBay, Starbucks and others, will show you all the ways you can take advantage of the Snapchat Ads Manager to make a name for yourself on this popular platform.

In this class, you’ll learn how to:

  • Develop, create and launch a successful Snapchat ad campaign.
  • Optimize your ads by running experiments to see what works best.
  • Avoid common mistakes with Snapchat ads.
  • Use Snapchat Ad Manager and the Ad Manager Dashboard.
  • Identify your target audiences.
  • Monitor your ads and analyze their success.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    01:22
  2. 02

    Why Advertise on Snapchat?

    08:42
  3. 03

    What are Snapchat Ads?

    04:06
  4. 04

    An Overview of Snapchat Ad Manager

    15:06
  5. 05

    Advanced Ad Creation

    04:22
  6. 06

    Custom Audiences

    05:52
  7. 07

    Monitoring and Optimizing Snapchat Ads

    12:06
  8. 08

    Snapchat Ad Manager Best Practices

    11:52

Meet Your Expert

Inna Semenyuk

Inna is a marketing strategist, Snapchat creator and influencer who helps brands tell their story on Snapchat. She’s the founder of SnapchatDaily.com, the only professional blog about the best-kept Snapchat secrets for brands, and InnavationLabs, a marketing agency based in San Francisco. ... read more

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