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Build a Highly Profitable YouTube Ad Campaign

with Tom Breeze

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  •   Trailer

  •   01 Class Introduction

    04:03

Class duration: 2h 22m

See all 13 lessons
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About The Class

Discover the Benefits of Advertising on the Second-Most Popular Social Site

Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.

Enter YouTube. This video haven is quickly becoming the social site that offers the biggest opportunity to gain a significant return on your investment. Nowhere else provides such a massive amount of high-quality, targeted traffic at a reasonable cost. So if you’re not advertising on YouTube, you’re leaving money on the table.

Tom Breeze is the founder and CEO of Viewability, which specializes in YouTube advertising, and is a highly sought-after speaker, author and consultant. Tom will take you step by step through this quick-start guide to YouTube success. By the end, you’ll have a live YouTube campaign that gets your message in front of an engaged audience, grabs their attention, and primes them to buy your product or service.

In this class, you’ll learn how to:

  • Write a script using the ADUCATE formula (aim, difficulty, understand, credibility, action plan, teach, exit).
  • Get the attention of your audience and generate interest in your product or service.
  • Create a compelling call to action that brings in sales.
  • Understand the targeting options and where to begin.
  • Identify what keywords and key phrases are being used on YouTube.
  • Set up a YouTube and Adwords account.
  • Optimize, scale and expand your campaigns.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    04:03
  2. 02

    Intro to Youtube Advertising

    11:45
  3. 03

    Targeting Your Customer

    17:00
  4. 04

    Rapid Research

    11:10
  5. 05

    Two Types of Video Advertisements

    07:52
  6. 06

    The Aducate Formula

    15:25
  7. 07

    Video Production Tips

    16:53
  8. 08

    Getting Your Accounts Setup

    08:37
  9. 09

    Creating Pixels

    10:47
  10. 10

    Build Your Campaign

    13:32
  11. 11

    Create Ad Groups

    10:46
  12. 12

    Optimize Your Campaigns

    06:36
  13. 13

    Scale and Expand Your Campaigns

    07:56

Meet Your Expert

Tom Breeze

Tom Breeze is founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability and partners are now the world's largest performance-based YouTube Advertising company. ... read more

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100% of students recommend this class.
See what some of them have to say.

  • Lorilyn Bailey

    July 2019

    Excellent. He gets to the point quickly and has clear graphics. I wish all courses were as straightforward.

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