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Build a Highly Profitable YouTube Ad Campaign

with Tom Breeze

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  •   01 Class Introduction


Class duration: 2h 22m

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About The Class

Discover the Benefits of Advertising on the Second-Most Popular Social Site

Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.

Enter YouTube. This video haven is quickly becoming the social site that offers the biggest opportunity to gain a significant return on your investment. Nowhere else provides such a massive amount of high-quality, targeted traffic at a reasonable cost. So if you’re not advertising on YouTube, you’re leaving money on the table.

Tom Breeze is the founder and CEO of Viewability, which specializes in YouTube advertising, and is a highly sought-after speaker, author and consultant. Tom will take you step by step through this quick-start guide to YouTube success. By the end, you’ll have a live YouTube campaign that gets your message in front of an engaged audience, grabs their attention, and primes them to buy your product or service.

In this class, you’ll learn how to:

  • Write a script using the ADUCATE formula (aim, difficulty, understand, credibility, action plan, teach, exit).
  • Get the attention of your audience and generate interest in your product or service.
  • Create a compelling call to action that brings in sales.
  • Understand the targeting options and where to begin.
  • Identify what keywords and key phrases are being used on YouTube.
  • Set up a YouTube and Adwords account.
  • Optimize, scale and expand your campaigns.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Intro to Youtube Advertising

  3. 03

    Targeting Your Customer

  4. 04

    Rapid Research

  5. 05

    Two Types of Video Advertisements

  6. 06

    The Aducate Formula

  7. 07

    Video Production Tips

  8. 08

    Getting Your Accounts Setup

  9. 09

    Creating Pixels

  10. 10

    Build Your Campaign

  11. 11

    Create Ad Groups

  12. 12

    Optimize Your Campaigns

  13. 13

    Scale and Expand Your Campaigns


Meet Your Expert

Tom Breeze

Tom Breeze is founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a "Pay For Results" financial model, Viewability and partners are now the world's largest performance-based YouTube Advertising company. ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Lorilyn Bailey

    July 2019

    Excellent. He gets to the point quickly and has clear graphics. I wish all courses were as straightforward.

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