Build a Social Media Plan That Actually Makes Money
with Ryan Deiss
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01 Class Introduction16:44
03 Choosing the Channels That Matter08:15
Class duration: 2h 53mSee all 17 lessons
About The Class
Transform Your Digital Marketing Strategy from Time-Waster to Money-Maker
We’re constantly being told how social media marketing is essential to reaching customers and driving sales. And there’s no shortage of advice on how to create a presence on social. What’s sorely missing is a clear guide about how to ensure your social media marketing efforts aren’t just wasting time but advancing your business objectives.
Ryan Deiss is the cofounder and CEO of DigitalMarketer.com, which trains small and mid-sized businesses on how to create social media campaigns that work. He will break down the step-by-step process of how to build, execute and scale a social strategy that capitalizes on the vast potential of social media marketing and yields impressive results.
In this class, you’ll learn how to:
- Identify the real goals of social media marketing.
- Cut through the clutter and engage with your ideal customer.
- Figure out which channels are worth your time and which ones you can ignore.
- Audit your profiles and those of your competition.
- Create content that’s unique and catchy.
- Craft a perfect post that gets noticed, read and clicked.
- Establish a posting schedule.
- Decide whether to pay to amplify your message and reach.
- Understand which metrics matter.
- Set up a simple, automated dashboard.
Why You Need a Social Plan09:55
Choosing the Channels That Matter08:15
The Five Step Social Profits Plan Overview03:14
Step One: Identify Your Purpose03:57
Step Two: Develop Your Content13:16
Step Three: Engage with Your Audience07:46
Step Four: Measure Your Results07:35
Step Five: Amplifying Through Advertising26:42
Chat Bots, Messenger & Conversational Marketing13:35
What Is Conversational Marketing?09:56
The Tools You'll Need06:49
Strategy One: Page To Chat10:19
Strategy Two: Email To Chat08:45
Strategy Three: Ad To Chat03:51
The Five Critical Questions13:26
Final Thoughts and Next Steps09:44
Ryan Deiss (pronounced "Dice”) is cofounder and CEO of DigitalMarketer.com, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ... read moreSee instructor's Classes
Social Media Scorecards
Presentation Slides (PDF)
100% of students recommend this class.
See what some of them have to say.
This class was phenomenal! Ryan was incredibly engaging and kept the subject matter easy to understand, even for someone who is quite new to all of this. I loved that even though the class is about social media, he brought everything back to the importance of human interaction. I highly recommend buying this class if you need a kick in the butt to get going on social media but don't know where to start.
Great class! Once again Creative LIVE has delivered excellent material which can be applied immediately.
This class was incredibly helpful. It helped break down the kind of content to post, how to get users to engage with our content, which platforms we should utilize, etc. Much appreciated! :)
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