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Build a Social Media Plan That Actually Makes Money

with Ryan Deiss

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  •   Trailer

  •   01 Class Introduction

  •   03 Choosing the Channels That Matter


Class duration: 2h 53m

See all 17 lessons
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About The Class

Transform Your Digital Marketing Strategy from Time-Waster to Money-Maker

We’re constantly being told how social media marketing is essential to reaching customers and driving sales. And there’s no shortage of advice on how to create a presence on social. What’s sorely missing is a clear guide about how to ensure your social media marketing efforts aren’t just wasting time but advancing your business objectives.

Ryan Deiss is the cofounder and CEO of, which trains small and mid-sized businesses on how to create social media campaigns that work. He will break down the step-by-step process of how to build, execute and scale a social strategy that capitalizes on the vast potential of social media marketing and yields impressive results.

In this class, you’ll learn how to:

  • Identify the real goals of social media marketing.
  • Cut through the clutter and engage with your ideal customer.
  • Figure out which channels are worth your time and which ones you can ignore.
  • Audit your profiles and those of your competition.
  • Create content that’s unique and catchy.
  • Craft a perfect post that gets noticed, read and clicked.
  • Establish a posting schedule.
  • Decide whether to pay to amplify your message and reach.
  • Understand which metrics matter.
  • Set up a simple, automated dashboard.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Why You Need a Social Plan

  3. 03

    Choosing the Channels That Matter

  4. 04

    The Five Step Social Profits Plan Overview

  5. 05

    Step One: Identify Your Purpose

  6. 06

    Step Two: Develop Your Content

  7. 07

    Step Three: Engage with Your Audience

  8. 08

    Step Four: Measure Your Results

  9. 09

    Step Five: Amplifying Through Advertising

  10. 10

    Chat Bots, Messenger & Conversational Marketing

  11. 11

    What Is Conversational Marketing?

  12. 12

    The Tools You'll Need

  13. 13

    Strategy One: Page To Chat

  14. 14

    Strategy Two: Email To Chat

  15. 15

    Strategy Three: Ad To Chat

  16. 16

    The Five Critical Questions

  17. 17

    Final Thoughts and Next Steps


Meet Your Expert

Ryan Deiss

Ryan Deiss (pronounced "Dice”) is cofounder and CEO of, the leading provider of digital marketing training and certifications to small and mid-sized businesses. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America, and the creator of the "Customer Value Optimization" methodology. ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Social Media Scorecards
  • pdf Presentation Slides (PDF)

100% of students recommend this class.
See what some of them have to say.

  • Cat in the Moon Photo

    Cat in the Moon Photo

    March 2018

    This class was phenomenal! Ryan was incredibly engaging and kept the subject matter easy to understand, even for someone who is quite new to all of this. I loved that even though the class is about social media, he brought everything back to the importance of human interaction. I highly recommend buying this class if you need a kick in the butt to get going on social media but don't know where to start.

  • Reichel Neil

    Reichel Neil

    September 2018

    Great class! Once again Creative LIVE has delivered excellent material which can be applied immediately.

  • Micayla Cathleen Short

    Micayla Cathleen Short

    March 2019

    This class was incredibly helpful. It helped break down the kind of content to post, how to get users to engage with our content, which platforms we should utilize, etc. Much appreciated! :)

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