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Create an Instagram Paid Ad Strategy

with Morgan Sutton

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  •   Trailer

  •   01 Class Introduction

    02:23
  •   02 Instagram Ads Basics

    13:59

Class duration: 1h 37m

See all 8 lessons
  • 13K students

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  • 100% recommended

    3 student reviews

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About The Class

Learn the Ins and Outs of Instagram Advertising—from the Basics to the Advanced

Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Morgan Sutton, director of operations at Sue B Zimmerman Enterprise, is well-versed in the fine art of creating effective and engaging ads for Instagram. She’ll walk you through the process of translating your specific business goals into a paid ad strategy that delivers traffic, leads and sales.

In this class, you’ll learn how to:

  • Research your ideal target audience.
  • Create ads within your Instagram app.
  • Come up with a unique ad style that yields results.
  • Analyze the effectiveness of your ads.
  • Ensure your ads are in keeping with your brand.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    02:23
  2. 02

    Instagram Ads Basics

    13:59
  3. 03

    Organize Your Ad Promotion

    18:44
  4. 04

    Instagram Ads Creative

    22:00
  5. 05

    Successfully Target Your Ads To Your Audience

    10:25
  6. 06

    Boost Your Posts in the Instagram App

    06:57
  7. 07

    Set Up Your First Promotion in Ads Manager

    11:28
  8. 08

    Analyze The Results Of Your Promotion

    11:10

Meet Your Expert

Morgan Sutton

Morgan Sutton is the COO of Susan B. Zimmerman Enterprise LLC, a brand dedicated to helping women-lead small businesses elevate their online business and marketing strategies. Since founding the business with Sue B. 5 years ago, she has been a core driver in the development of the popular brand and offerings. ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Joshua Proto

    Joshua Proto

    March 2018

    I had never looked at making an Instagram ad before this class, and now I can confidently say that I feel more than prepared for the task! Morgan demystified the process of setting up ads on this platform and showed us different styles of effective advertising from key brands. Very informative!

  • Linda

    March 2019

    I thought Morgan's information was really good and helpful. She talks rather fast and it is complicated information. I was trying to take notes, but that was challenging. I highly recommend this class but you will have to watch it more than once to get all the info. The thing I didn't like was the person who videotaped it. Not good!!! He or she didn't spend enough time showing the whiteboard so it was difficult to keep up. He needs to focus the camera to a place where we can see her talking but still see the notes and not just a 'flash' of the board. That is my only issue.

  • Shelley Ball

    March 2019

    Light on details and only moderately useful. I guess a good course if you've never opened Insta or FB, but there is not enough of HOW to do things in this course. It flags what's there for your to use, but then skips over most of the how. Disappointing compared to other similar CL courses I've taken.

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