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Creating Effective Paid Ads on Facebook

with Billy Gene

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  •   Trailer

  •   01 Class Introduction

    00:54
  •   08 Time to Capture the Lead

    05:59

Class duration: 3h 37m

See all 18 lessons
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  • 100% recommended

    8 student reviews

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About The Class

How to Develop Ad Campaigns That Make You Stand Out from the Crowd

Not only does Facebook have more users than any other social media site, it earns the lion’s share of online advertising dollars. So if you want to be where the paid advertising action is, it’s a good idea to focus on Facebook.

But keep in mind, advertising on Facebook can be complicated. With so many types of ads available and so many different ways of targeting audiences, novice social media marketers can feel overwhelmed.

Billy Gene, CEO of Billy Gene Is Marketing and one of the top online marketing influencers, educators and practitioners in the world, will show you his tips and tricks for ensuring your Facebook ads help you reach your business goals.

In this class, you’ll learn how to:

  • Use advanced Facebook targeting to find customers.
  • Manufacture fame by staying in front of your audience.
  • Create information capture ads, lead ads and messenger ads.
  • Figure out which ads are best for certain scenarios.
  • Emulate the success of some of Billy’s clients.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    00:54
  2. 02

    Ideal Customer Exercise

    06:54
  3. 03

    Identify Who is Most Likely to Buy

    13:28
  4. 04

    How to Craft Your Ad

    19:48
  5. 05

    Hate & Hot Buttons

    05:22
  6. 06

    The Ad Copy Process

    18:57
  7. 07

    Ad Copy Example

    11:53
  8. 08

    Time to Capture the Lead

    05:59
  9. 09

    Creating Your Landing Page

    04:36
  10. 10

    Buckets of Assets

    12:30
  11. 11

    Plan Out Your Sales

    14:07
  12. 12

    Planning Sales Exercises

    28:58
  13. 13

    Let's Talk About Sales

    03:31
  14. 14

    Your Sales Relationship

    21:16
  15. 15

    Phone Scripts

    19:41
  16. 16

    Upsell Script

    10:05
  17. 17

    The Sales Bridge

    10:40
  18. 18

    Retargeting Formula

    08:55

Meet Your Expert

Billy Gene

Billy Gene is one of the top online marketing influencers, educators, and practitioners in the world. Through his one-of-a-kind online courses and Facebook live-streams, he is revolutionizing the education system by teaching important and necessary entrepreneurial skills that schools aren’t teaching. ... read more

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Bonus Material

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  • pdf Marketing Workbook

100% of students recommend this class.
See what some of them have to say.

  • Joshua Proto

    Joshua Proto

    March 2018

    Billy powerfully challenges us to redefine what we think of as the purpose of sales and our role as business owners. Getting to hear from him how sales is a process of having a product so beneficial that your customer is better off with it than without it is a tremendously powerful sales mindset. Also, I never knew how important it was to stack additional offers/upsells for my services. I'm feeling confident that I won't be going out of business anytime soon!

  • Cat in the Moon Photo

    Cat in the Moon Photo

    March 2018

    Are you afraid of sales and marketing? I know I was!! Notice that is past tense? Billy will be your new best friend, but a friend that will kick you in the a** while holding your hand. Do you see that little blue button that says "buy" - just do it! You will not regret it. There is so much information in this course that you will not be able to digest it all the first time you see it, and the work sheets are invaluable. By the end of the class, I knew exactly where I needed to start to cut through the noise on social media so that I would be noticed, and I had clear method to do it. PS - I need a videographer to shoot the 5 rockin ideas I came up with during the class, lol.

  • Micayla Cathleen Short

    Micayla Cathleen Short

    April 2019

    The most helpful Creative Live class I've taken so far! Rather than just running through the technical stuff of FB advertising, he actually gets into the nitty gritty of writing sales copy for a target demographic. Loved it

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