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Get Social: Connecting Your Business Channels

with Sue B. Zimmerman

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Class duration: 10h 21m

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About The Class

social media marketing for business

A cohesive social media strategy will help you expand your sphere of influence and grow your business. Find out how it is done in Get Social: Connecting Your Business Channels with Sue B. Zimmerman. 

Sue is a small business owner and a master of social media. In this class, she’ll help you understand how social really works and she’ll dive into the details for activating your social media marketing plan. 

You’ll learn how to: 

  • Develop a social media strategy 
  • Grow and be a part of an online community 
  • Create affordable ads that will grow your business 
  • Produce consistent branding across multiple platforms 
  • Optimize your profiles for clicks 
Social media for business is inherently different than posting for personal friends. In Get Social: Connecting Your Business Channels, Sue will identify those differences and teach you how to posts for instant business results. 

You’ll learn how Periscope, Instagram, Pinterest, Facebook, and Twitter should all be used to share the story of your business and create interest in your brand. 

You don’t need a ton of time or money to make social media work for your business. Find out how to craft an effective strategy that doesn’t waste time and yields real results in Get Social: Connecting Your Business Channels with Sue B. Zimmerman.

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    Make a Strong Impression Online

  3. 03

    Online Business Cycle

  4. 04

    Social & Publishing Platforms

  5. 05

    Cohesion Strategy & Branding with Sunny Lenarduzzi

  6. 06

    Build a Foundation with Published Content

  7. 07

    Systems for Sharing Content With Rachel Polish

  8. 08

    Understand Hashtags with Rachel Polish

  9. 09

    Promote Your Content with Rebekah Radice

  10. 10

    The Importance of a Facebook Business Page

  11. 11

    Facebook Strategies with Nathan Latka

  12. 12

    Build an Email List with Facebook

  13. 13

    Is Twitter Right for You?

  14. 14

    Understanding Twitter Best Practices with AJ Amyx

  15. 15

    Create a Twitter Video

  16. 16

    Use Live Streaming for Your Business

  17. 17

    Periscope Demonstration

  18. 18

    Strategies for Periscope with Brian Fanzo

  19. 19

    YouTube Content with Steve Dotto

  20. 20

    Think Visually for Instagram

  21. 21

    New Instagram Features

  22. 22

    Case Study: Cyrissa Carlson, Immerse Photography

  23. 23

    Difference Between Pinterest and Instagram

  24. 24

    Value of Pinterest for Your Business with Jeff Sieh

  25. 25

    Create Shareable Content

  26. 26

    Boost Your Reach Through Collaboration

  27. 27

    Stay Organized with a Content Calendar

  28. 28

    How to Grow Your Email List

  29. 29

    Case Study with Johanna Fritz

  30. 30

    Getting Started: CRM Tools With Morgan Sutton

  31. 31

    Social Media Tools with Morgan Sutton


Meet Your Expert

Sue B. Zimmerman

Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is an Online Business Promotional Expert and a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the ... read more

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Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Social Media Quickstart Guide
  • pdf Online Business Cycle Workbook
  • pdf Editorial Calendar
  • zip Guest Instructor Brand Materials

95% of students recommend this class.
See what some of them have to say.

  • Creativelive Student

    November 2015

    I have done several social media courses - nothing compares to this..... The emphasis consistently with each AMAZING presenter, about BRANDING YOU and STAYING ON POINT with all your social media efforts really hit home for me. I had never given it THAT MUCH THOUGHT.. WOW !! The audience participation sharing their tools and how they cross promote their list building and community building was a fabulous addition to the processes shared by the presenters... The clarity about each social media platform and how best to use was like a bolt of lightening to my brain, as was the organisational business training on managing your social media efforts . . . . I need this to refer to again and again .. .. . . I promised myself I would not buy another course BUT this one I cannot afford NOT TO BUY . I love love LOVE Creative Live!! Thanks Sue B, and all your brainy helpers, I have only 1 more wish and that is to have your team here at home with me . . S.I.G.H.

  • Roz

    November 2015

    Sue B. Zimmerman's *Get Social: Connecting Your Business Channels* is one of the best I've seen of it's kind (or the best). It was easy to see that each guest speaker was prepared and truly loved what they were talking about - people can feel that. The energy was contagious. But, like everything else, one has to be diligent and follow those strategies that applies to them and their projects. It takes work! What I liked most was that although Sue brought all these experts together in one place to speak to us, she DID NOT make us feel as if we MUST master EACH and EVERY social networking channel in order to be successful. Sue B. Zimmerman made it fun, which makes one want to roll up their sleeves and get started and put in the work! THANK YOU, Sue B. Zimmerman! Roz Fruchtman (@PhotoshopHaven)

  • Creativelive Student

    Creativelive Student

    November 2015

    This was a great course packed with valuable, actionable information as well as amazing guest speakers! Thank you Sue and the amazing Creative Live team!

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