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Hype Your Brand on Instagram

with Sue B. Zimmerman

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  •   Trailer

  •   01 Class Introduction

    13:31
  •   04 Prep your Visuals

    05:16

Class duration: 4h 23m

See all 20 lessons
  • 28K students

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  • 94% recommended

    35 student reviews

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About The Class

Discover How to Capitalize on the Power and Passion of Instagram and Its Users

Think Instagram is just for beach vacation selfies and shots of your quinoa-kale bowls? Think again. With more than 1 billion active monthly users, Instagram is one of the fastest-growing social marketing platforms for business. But while you might recognize the power of Instagram and its millions of enthusiastic devotees, leveraging that power is a whole other story.

Sue Zimmerman is a highly sought-after social media marketing educator, speaker and business coach who specializes in teaching entrepreneurs, executives and marketing professionals how to use Instagram to boost their brand and drive their business forward.

Sue will explore every aspect of the Instagram universe—from how to use Instagram Stories and Highlights to how to master the site’s elusive algorithm—so you’re ready and able to grow your presence, build and engage your audience, and rack up sales.

In this class, you’ll learn how to:

  • Work with, not against, the Instagram algorithm.
  • Create effective and appropriate content for your feed and Instagram Stories.
  • Use Instagram Stories and bio links creatively.
  • Organize your content.
  • Craft an eye-catching and consistent look and feel.
  • Get your followers to take action.
  • Conduct hashtag research.
  • Figure out the end game for each of your posts.
  • Develop a posting schedule.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    13:31
  2. 02

    Establish your Launch Goal

    06:20
  3. 03

    Identify the Logistics

    08:55
  4. 04

    Prep your Visuals

    05:16
  5. 05

    Research Hashtags

    15:29
  6. 06

    Adjust your Bio

    05:40
  7. 07

    Document you Starting Stats

    07:22
  8. 08

    Tease your Launch

    21:32
  9. 09

    Define the Beginning of your Launch

    11:14
  10. 10

    Consider the Algorithm

    17:24
  11. 11

    Define Aesthetics for your Feed

    33:41
  12. 12

    Brand your Descriptions

    07:16
  13. 13

    Share your Content Consistently

    03:56
  14. 14

    Optimize your Process

    15:35
  15. 15

    Think about Instagram Stories Differently

    22:37
  16. 16

    Brainstorm Story Content

    11:23
  17. 17

    Create your Stories

    11:44
  18. 18

    Leverage Engagement Opportunities

    24:27
  19. 19

    Plan a Livestream Schedule

    07:03
  20. 20

    Entertain your Live Audience

    13:28

Meet Your Expert

Sue B. Zimmerman

Sue B. Zimmerman, aka the #InstagramGal and #TheInstagramExpert, is an Online Business Promotional Expert and a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue B. is the ... read more

See instructor's Classes

94% of students recommend this class.
See what some of them have to say.

  • Cat in the Moon Photo

    Cat in the Moon Photo

    March 2018

    Can I just say, "I LOVE Sue"! I took her three day course on CreativeLive back in January when I had finally decided that I didn't want to be the only photographer NOT on Instagram. I took that class knowing absolutely NOTHING about the platform and by the end of it, I was up and running. When I heard that she was doing a new class, I knew I had to see it. By the end of the day my head was exploding with information. There are so many new things on IG that I am already WAY behind the times and have so much work to do. Sue delivered the course in true Sue form - highly entertaining and energized. The examples of successful businesses that she uses are so inspirational and make you feel like, "Yes! It IS possible!!" I am sooooo glad I own the course, because there is no way I could get the full benefit from just watching it once. I will be going back to this class MANY times as I develop as an Instagrammer!

  • Creativelive Student

    March 2018

    I love Sue's energy and her passion for her work is contagious. She is animated and articulate, making learning about Instagram not only fun, but inspiring. I found her tips to be very intuitive and easy to implement if you have the desire and drive to take your Instagram to the next level. I'm at a point where I've grown my Instagram to a respectable amount (13K), but I want to take it to the next level, so I'm doing a one-on-one consultation with her. I really appreciate all the work she's done into creating a program to uplevel your Instagram game.

  • Nick Davis

    Nick Davis

    April 2018

    Amazing class, super helpful for understanding how to make your Instagram work for your business. And Sue B is engaging and fun to listen to. But make sure you have a pen and paper ready, because there's so much important information you're going to want to write it down! I'm about to start again from the beginning and this time take notes!

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