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Upping Your Pinterest Game with Paid Ads

with Alexandra Evjen

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  •   Trailer

  •   01 Class Introduction

    07:16
  •   03 Types of Campaigns

    15:09

Class duration: 1h 12m

See all 6 lessons
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    1 student review

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About The Class

Learn the Ins and Outs of Creating a Successful Ad Campaign on Pinterest

If you’re one of the many businesses that have found the Pinterest platform conducive to promoting your brand, then you’ll definitely want to consider expanding your reach on the site with paid ads and promoted pins.

Pinterest has more than 200 million monthly active users, and more than a third of them have an annual household income of more than $100,000. Two-thirds of the content saved to Pinterest is from businesses, and 83 percent of Pinners said they’d rather follow their favorite store than their favorite celebrity.

“Pinterest Queen” and digital content creator Alexandra Evjen will show you how to take advantage of all that brand loyalty and enthusiasm with perfectly produced paid Pinterest ads. She’ll walk you through the specifics of developing a highly targeted and effective ad campaign that meets your business goals.

In this class, you’ll learn how to:

  • Understand the nuts and bolts of Pinterest paid ads.
  • Develop an ad strategy that works with your end goals.
  • Maximize your ad dollars.
  • Choose which type of ad campaign and promoted pin is right for you.
  • Create the perfect Pinterest pin.
  • Target audiences with keywords.
  • Perform A/B testing.
  • Analyze the success of your ads and change your plan accordingly.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    07:16
  2. 02

    Why Pinterest?

    11:16
  3. 03

    Types of Campaigns

    15:09
  4. 04

    How to Create Your Ad

    17:45
  5. 05

    Keyword Targeting

    08:59
  6. 06

    Measuring & Testing

    12:28

Meet Your Expert

Alexandra Evjen

She never would have thought she would be dubbed the "Pinterest queen" by her peers or end up with a famous home published in top decor magazines and blogs, but it attests to the skills and talent that has made the name Alex Evjen synonymous with influencer marketing. Deemed Business Insider and InStyle Magazine’s Top Pinner, she has helped countless brands such as Target, Home Depot, and Anthropologie create digital content that keeps consumers wanting more and making products fly off the shelves. ... read more

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0% of students recommend this class.
See what some of them have to say.

  • user-897559

    user-897559

    May 2018

    This course didn't really dive into the back end of Pinterest advertising as I was hoping for. I am still left with so many unanswered - mostly technically related - questions. The Pinterest ad setup course on Creative Live is now outdated as well and Skillshare does not have anything current either. There's a real gap in the market now for teachings on this subject matter and I hope Cl will fill in the gap soon.

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