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Using Pinterest to Grow Your Business

with Alexandra Evjen

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  •   Trailer

  •   01 Class Introduction

    08:21
  •   02 Foundations of Pinterest

    07:58

Class duration: 1h 11m

See all 6 lessons
  • 15K students

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  • 83% recommended

    6 student reviews

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About The Class

Discover How Pinning Can Be One of the Best Ways to Drive Sales Online

Pinterest might not be the biggest social platform out there, but some argue it’s the best for translating your marketing efforts into actual sales. Research shows that 87 percent of Pinners said they’ve bought a product because of the site, and 93 percent said they’ve used it to plan a future purchase.

But don’t even think about hopping on Pinterest with the exact same content that you’re using on other social sites. Pinners are famous for being passionate about their pinning, and they’ve got some pretty clear expectations about the types of things they expect to see on their boards.

Alexandra Evjen, known as the "Pinterest queen," has helped countless brands such as Target, Home Depot and Anthropologie create digital content that keeps consumers wanting more and makes products fly off the shelves. With her creative eye and strategic mind, she’ll help you find success on Pinterest, too.

In this class, you’ll learn how to:

  • Establish your brand on Pinterest.
  • Foster growth and community.
  • Create a powerful, rich and shoppable pin.
  • Develop a content strategy for sharing on Pinterest.
  • Prep for conversions.
  • Understand Pinterest Analytics.
  • Adjust your game plan based on the data.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    08:21
  2. 02

    Foundations of Pinterest

    07:58
  3. 03

    Branding on Pinterest

    10:29
  4. 04

    Fostering Community

    08:19
  5. 05

    Creating Powerful Pins

    16:59
  6. 06

    Driving Traffic

    19:06

Meet Your Expert

Alexandra Evjen

She never would have thought she would be dubbed the "Pinterest queen" by her peers or end up with a famous home published in top decor magazines and blogs, but it attests to the skills and talent that has made the name Alex Evjen synonymous with influencer marketing. Deemed Business Insider and InStyle Magazine’s Top Pinner, she has helped countless brands such as Target, Home Depot, and Anthropologie create digital content that keeps consumers wanting more and making products fly off the shelves. ... read more

See instructor's Classes

83% of students recommend this class.
See what some of them have to say.

  • Joshua Proto

    Joshua Proto

    March 2018

    Amazing! I had never thought of Pinterest as a meaningful ad platform, but I was super wrong! If one has a physical product or market in the lifestyle or fashion sectors they need to seriously consider this platform. Alexandra is easy to understand and presents her information in an engaging and thorough style. She truly is a Pinterest master!

  • Crystal Cervantes

    Crystal Cervantes

    July 2018

    This class was awesome! I have never really thought about how to use Pinterst to help build my brand. The only thing I wish she would touch on is how to collaborate and communicate to reach other Pinterest influencers.

  • user-1acd94

    March 2019

    This is a really decent class. Good information, still relevant in 2019 and delivered at a good pace. Recommended.

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