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How to Create Addictive Content

with Melissa Cassera

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  •   01 Class Introduction

    06:31

Class duration: 1h 42m

See all 12 lessons
  • 8K students

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  • 83% recommended

    6 student reviews

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About The Class

Develop Longer-Form Content That Clients and Customers Will Devour

As the saying goes, “Content is king.” And that’s especially true when it comes to marketing your business. You might have fabulous products or top-notch services, but if you don’t have compelling content to help drive sales, you’re probably leaving a whole lot of business on the table.

But don’t make the mistake of slapping together a bunch of worn-out, half-baked ideas and calling it content. It’s critical that your articles, blog posts, reviews and videos are thoughtfully prepared and offer value.

Melissa Cassera, a successful brand and marketing consultant and screenwriter, will show you how to use Hollywood storytelling techniques to create content that entices people to read and watch, excites them to share, and moves them to buy.

In this class, you’ll learn how to:

  • Understand your audience and the content they crave.
  • Repurpose each piece of content for maximum exposure.
  • Avoid creating boring or corporate content.
  • Uncover your unique voice and style.
  • Create a thriving content-creation process.
  • Write sizzling headlines and effective calls to action.
  • Leverage user-generated content for added credibility.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    06:31
  2. 02

    Why You Need to be a Content Creator

    08:50
  3. 03

    Discover What Content Your Audience Craves

    05:30
  4. 04

    Uncovering Your Voice

    09:42
  5. 05

    How to Never Run Out of Content Ideas

    21:07
  6. 06

    Using Screenwriting Techniques to Create Content

    09:38
  7. 07

    Create a Thriving Content-Creation Process

    05:53
  8. 08

    How to Write Sizzling Headlines

    05:21
  9. 09

    How to Leverage User-Generated Content

    05:59
  10. 10

    How to Repurpose Each Piece of Content

    06:56
  11. 11

    How to “Upgrade” Your Content to Build a Community

    04:48
  12. 12

    Writing Calls-to-Action

    12:29

Meet Your Expert

Melissa Cassera

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. ... read more

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Bonus Material

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  • pdf Melissa Cassera - Headline Swipe File

83% of students recommend this class.
See what some of them have to say.

  • Lauren Dusing

    September 2018

    I'm only on Lesson 7, but I just felt the need to stop and write a review, even though I haven't finished the entire class yet. This class has sooooo much great content. I completely agree with the woman in the live audience that said she was having so many "light bulb" & "a-ha" moments during the class. I've always wanted to create a months worth of content for social media so that my posts had meaning and I didn't have to stress last minute about having to find something to post about, but when I would start to brainstorm ideas etc. I just wasn't excited about what I would come up with and it felt like such a struggle, I would eventually have to stop because my ideas were minimal and the process was so unenjoyable, like painful haha. But after 7 lessons in this course I feel so excited about generating content and my mind is filled with so many ideas already. I actually feel like creating a months worth of content ideas is not only totally doable, but could actually be enjoyable and by using what i've learned in this class, I feel like the content I create will actually be effective and I'll be proud and excited to post it. This course is totally worth it, hands down. buy it!

  • Chris Louis

    September 2019

    Extremely helpful and practical tips on how to get the ball rolling on creating meaningful content! Highly recommend this easy and user friendly class

  • fbuser 199e5619

    January 2019

    I was disappointed with this class because I expected it to be more about blogging and there weren't enough examples. I sell physical products and this class is geared for service- or infoproduct-based sales and funnels (though she never spoke about sales funnels). While I did take away a few nice nuggets, it really wasn't for me and my situation.

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