How to Create Addictive Content
with Melissa Cassera
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01 Class Introduction06:31
Class duration: 1h 42mSee all 12 lessons
About The Class
Develop Longer-Form Content That Clients and Customers Will Devour
As the saying goes, “Content is king.” And that’s especially true when it comes to marketing your business. You might have fabulous products or top-notch services, but if you don’t have compelling content to help drive sales, you’re probably leaving a whole lot of business on the table.
But don’t make the mistake of slapping together a bunch of worn-out, half-baked ideas and calling it content. It’s critical that your articles, blog posts, reviews and videos are thoughtfully prepared and offer value.
Melissa Cassera, a successful brand and marketing consultant and screenwriter, will show you how to use Hollywood storytelling techniques to create content that entices people to read and watch, excites them to share, and moves them to buy.
In this class, you’ll learn how to:
- Understand your audience and the content they crave.
- Repurpose each piece of content for maximum exposure.
- Avoid creating boring or corporate content.
- Uncover your unique voice and style.
- Create a thriving content-creation process.
- Write sizzling headlines and effective calls to action.
- Leverage user-generated content for added credibility.
Why You Need to be a Content Creator08:50
Discover What Content Your Audience Craves05:30
Uncovering Your Voice09:42
How to Never Run Out of Content Ideas21:07
Using Screenwriting Techniques to Create Content09:38
Create a Thriving Content-Creation Process05:53
How to Write Sizzling Headlines05:21
How to Leverage User-Generated Content05:59
How to Repurpose Each Piece of Content06:56
How to “Upgrade” Your Content to Build a Community04:48
Melissa Cassera - Headline Swipe File
83% of students recommend this class.
See what some of them have to say.
I'm only on Lesson 7, but I just felt the need to stop and write a review, even though I haven't finished the entire class yet. This class has sooooo much great content. I completely agree with the woman in the live audience that said she was having so many "light bulb" & "a-ha" moments during the class. I've always wanted to create a months worth of content for social media so that my posts had meaning and I didn't have to stress last minute about having to find something to post about, but when I would start to brainstorm ideas etc. I just wasn't excited about what I would come up with and it felt like such a struggle, I would eventually have to stop because my ideas were minimal and the process was so unenjoyable, like painful haha. But after 7 lessons in this course I feel so excited about generating content and my mind is filled with so many ideas already. I actually feel like creating a months worth of content ideas is not only totally doable, but could actually be enjoyable and by using what i've learned in this class, I feel like the content I create will actually be effective and I'll be proud and excited to post it. This course is totally worth it, hands down. buy it!
Extremely helpful and practical tips on how to get the ball rolling on creating meaningful content! Highly recommend this easy and user friendly class
I was disappointed with this class because I expected it to be more about blogging and there weren't enough examples. I sell physical products and this class is geared for service- or infoproduct-based sales and funnels (though she never spoke about sales funnels). While I did take away a few nice nuggets, it really wasn't for me and my situation.
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