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How to Fulfill Reader's Expectations

with Lisa Cron

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  •   01 Class Introduction


Class duration: 1h 35m

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About The Class

Use Your Storytelling Powers to Give Your Audience What They Need and Want

We’re hardwired to come to every story tacitly asking one question: what am I going to learn that will help me make it through the night? We’re looking for inside intel on how to best navigate the unpredictable, scary, beautiful world we live in. As a result, there’s a set of specific unconscious expectations readers have for every story — expectations that have nothing to do with the surface plot or how beautifully the story is written. By decoding your reader’s hardwired expectations – and how to meet them -- you’ll be able to create a story that will rivet readers from the very first sentence.

In this session you’ll learn:

  • The truth about the writing myths that are holding you back, and why story trumps beautiful writing every time.
  • What it is that actually hooks and holds readers, and how to create the underlying foundation from which a riveting story organically springs.
  • One by one, the specific expectations that readers bring to every story, which together create a set of guidelines that will help you keep your story on track.
  • Why, as a storyteller, you are one of the most powerful people on the planet.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    What We Are Not Wired To Expect

  3. 03

    How Story and the Brain Evolved

  4. 04

    The Story Will Make a Point

  5. 05

    An External Problem Will Trigger an Internal Change

  6. 06

    A Glimpse of the Big Picture

  7. 07

    A Protagonist – Someone to Root for

  8. 08

    The Protagonist Will be Vulnerable

  9. 09

    The Protagonist Will have a Past

  10. 10

    The Protagonist Will Enter Wanting Something

  11. 11

    The Protagonist Will Enter with a Defining Misbelief

  12. 12

    The Reader Expects to Feel Something, Always

  13. 13

    The Protagonist Will Struggle to Make Sense of Everything

  14. 14

    Everything the Protagonist Does Makes the Problem Worse

  15. 15

    Everything is There on a Need-to-Know Basis

  16. 16

    The Protagonist Will Emerge with New Eyes


Meet Your Expert

Lisa Cron

Lisa Cron is a story coach and the author of Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence and Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere), both published by Ten Speed Press. ... read more

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100% of students recommend this class.
See what some of them have to say.

  • Emmanuelle Halliday

    December 2018

    I appreciated the differentiation between plot and story. Inspiring and usefull throughout. Thanks Lisa.

  • Emmanuelle Halliday

    December 2018

    I appreciated the differentiation between plot and story. Inspiring and usefull throughout. Thanks Lisa.

  • Annick Ina

    Annick Ina

    April 2019

    I loved this class. I'm reading Wired For Story at the same time, and this course is a great way to introduce and somehow simplify the concepts before digging deeper and going into more detail in the book!

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