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How to Write a Killer Book Proposal

with Sally McGraw

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  •   01 Class Introduction: What a Book Proposal Is and ISN'T

    03:13

Class duration: 1h 23m

See all 11 lessons
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About The Class

Learn Nonfiction Book Proposal Essentials and Increase the Odds of Getting Published

You might have an amazing book or idea to sell, but the only way you’ll be able to seal the deal is with a strong, persuasive book proposal. Much more than just an introduction to your book, a proposal gives literary agents and acquiring editors the information they need to make the tough decision to take on your work.

Writer, editor and consultant Sally McGraw will teach you the six essential elements of a solid book proposal and how you can make your case in the most creative and convincing way possible.

In this class, you’ll learn how to:

  • Persuade rather than summarize.
  • Figure out your target audience.
  • Create a market analysis and choose comparison titles strategically.
  • Write a bio or have someone else write it for you.
  • Define your author platform and explain what you’ll do to make your book a success.
  • Create a chapter-by-chapter outline.
  • Write a short, sweet and attention-grabbing query letter.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction: What a Book Proposal Is and ISN'T

    03:13
  2. 02

    The Proposal Overview

    07:32
  3. 03

    Target Audience

    09:35
  4. 04

    Market Analysis

    06:10
  5. 05

    Literary Agent Input: Kristina Moore

    11:20
  6. 06

    How to Create Your Bio

    11:51
  7. 07

    Author Platform: How You Will Make This Book a Success

    11:28
  8. 08

    Your Chapter-By-Chapter Outline

    04:03
  9. 09

    Literary Agent Input: Katherine Boyle

    08:00
  10. 10

    Query Letter Basics & Submission Guidelines

    07:08
  11. 11

    Why You Write a Proposal if You are Self-Publishing

    03:01

Meet Your Expert

Sally McGraw

Sally McGraw is a  savvy and versatile freelance writer, ghostwriter, editor, and copywriter with more than 15 years of professional experience. Her style and body image blog has reached millions of readers across the globe. ... read more

See instructor's Classes

100% of students recommend this class.
See what some of them have to say.

  • Beth Howard

    Beth Howard

    January 2018

    Sally's presentation was excellent. She is articulate, professional and informative. I learned some great tips about adding statistics (and how/where to find them.) I especially appreciated her guest speakers, two seasoned literary agents who added helpful perspective. More classes from her, please!

  • Lee-Sean Huang

    Lee-Sean Huang

    February 2018

    I am currently in the process of preparing my own book proposal. Sally's class is concise and super helpful in breaking down the elements and considerations needed to be awesome. I feel like I will be coming back to re-watch this while I prepare my proposal.

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