Skip to main content

Watch Preview

Storytelling for Business

with Jamie Jensen

Log in or Sign up for FREE and get full access to these and thousands of other Open Lessons in our catalog! Watch 1 Lesson For Free

  •   01 Class Introduction

    11:03

Class duration: 1h 15m

See all 10 lessons
  • 9K students

    100% satisfaction guaranteed

  • 83% recommended

    6 student reviews

  • Access anytime

    OFFLINE SYNC WITH iOS APPS

Get the Pass

starting at $25 $13/month*

$299 $149/year or $39/month

Unlock this class plus 1500+ more >

Watch Now

You already have access!

Buy Class

$29

About The Class

Connect with Clients and Customers on a Deeper Level through Stories

Throughout human history, storytelling has been used to draw people in, evoke their emotions and memories, make them care, and propel them to act. So wouldn’t it make sense to use storytelling to get someone to buy your goods or services?

By harnessing the power of stories, you can capture people’s attention and convince them of the value of your offering. Story is what transforms you from a marketer jockeying for a sale to a genuine person with a meaningful message.

Award-winning writer and consultant Jamie Jensen will show you how to craft a brand story that’s relevant to your business. She’ll walk you through the four main types of stories you can use and explain how each one can yield impressive results.

In this class, you’ll learn how to:

  • Figure out when and where to use story in your copy and content.
  • Decide which story to use depending on your needs and goals.
  • Create characters, objectives and obstacles for your story.
  • Change your story to keep it fresh and interesting.
  • Identify with your customer when telling your story.
  • Take on the role of expert or mentor to convince your reader to buy.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    11:03
  2. 02

    What's a Story?

    06:33
  3. 03

    How do we Use Story in Business?

    10:40
  4. 04

    Story Type 1: Why

    11:09
  5. 05

    Story Type 2: How

    08:24
  6. 06

    Story Type 3: I've Been There

    04:40
  7. 07

    Story Type 4: I Know Something You Don't Know

    05:47
  8. 08

    Story Type 5: The Success Story

    05:46
  9. 09

    Story Structure

    06:39
  10. 10

    Wrap-Up

    04:26

Meet Your Expert

Jamie Jensen

Jamie Jensen is an award-winning screenwriter, copywriter, ghostwriter and the creator of Story School. To date, she’s helped over 500 entrepreneurs increase their sales by up to 900% with the power of effective storytelling. ... read more

See instructor's Classes

Bonus Material

Access your course materials here!

Get access to exclusive bonus content when you purchase this class.

  • pdf Storytelling for Business Workbook

83% of students recommend this class.
See what some of them have to say.

  • Rossella Vacchelli

    Rossella Vacchelli

    January 2018

    I love this class. Is is fast and to the point, filled with useful information. Jamie is knowledgeble and easy to follow....please come back for more in depth classes!

  • marianne

    December 2018

    Jamie provides a thorough introduction to what "tell a story" actually really means. She breaks down different types of stories plus how and when to tell which. Jamie's energy is positive and encouraging, highly recommend the class for anyone starting a business or thinking about branding yourself

  • Christopher Joles

    Christopher Joles

    October 2018

    Jensen does a great job providing a framework for use in deeper study of storytelling for business. Her material is clear, quite general, moves along, and enough to get the wheels turning for more information and thought.

    Similar classes you might like

    You know who’d love this class...?

    When gift-spiration strikes, grab it. Give this class to a friend who’d love it. For their birthday or just because. (Or just because you missed their birthday.)

    GIFT THIS CLASS