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Win Clients with Binge-Worthy Proposals

with Melissa Cassera

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  •   01 Class Introduction

    10:36

Class duration: 1h 23m

See all 12 lessons
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About The Class

Create Proposals So Compelling Your Potential Clients Won’t Be Able to Refuse

Oftentimes, the proposal is the one thing that wins you new business. Yet, many proposals are stuffed with confusing jargon and unpersuasive language, leaving potential customers and clients bored, uninspired and uninterested.

If you want to close the deal, your proposals should read like a page-turning novel, not a dull, drab summary of what your business does. Marketing consultant and screenwriter Melissa Cassera will show you how to use creative storytelling techniques to write proposals that wow your readers and make them excited about working with you.

In this class, you’ll learn how to:

  • Master the pre-proposal conversation to uncover exactly what your client wants.
  • Communicate the problem, solution and price in a captivating way.
  • Structure your proposal so it reads like a bestseller.
  • Focus more on the client’s problem rather than what you do.
  • Create a customized proposal rather than using a template.
  • Weave in relevant client success stories.
  • Nail down your proposal process to make it easy every single time.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    10:36
  2. 02

    Why Write Proposals?

    05:14
  3. 03

    How to Interview Your Client

    12:07
  4. 04

    Super Sleuth Research Shortcuts

    11:58
  5. 05

    Proposal Templates vs. Bespoke Design

    07:26
  6. 06

    The Problem Statement

    04:43
  7. 07

    Energetic Solution Techniques - Coming Soon!

    02:25
  8. 08

    Create Exciting Next Steps For Client

    04:09
  9. 09

    Client Success Stories

    03:14
  10. 10

    Conversational and Compelling Editing Techniques

    04:08
  11. 11

    Engaged and Personalized Follow Up Techniques

    09:12
  12. 12

    Nail the Proposal Process

    08:29

Meet Your Expert

Melissa Cassera

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. ... read more

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Bonus Material

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  • pdf Melissa Cassera - Proposal Template

100% of students recommend this class.
See what some of them have to say.

  • user-c5935d

    user-c5935d

    April 2019

    I really enjoyed this. It felt quite fast passed but it's perfect if you want to squeeze in a lot of helpful information in under 2 hours! And you know - you can hit the pause button!

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