Win Clients with Binge-Worthy Proposals
with Melissa Cassera
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01 Class Introduction10:36
Class duration: 1h 23mSee all 12 lessons
About The Class
Create Proposals So Compelling Your Potential Clients Won’t Be Able to Refuse
Oftentimes, the proposal is the one thing that wins you new business. Yet, many proposals are stuffed with confusing jargon and unpersuasive language, leaving potential customers and clients bored, uninspired and uninterested.
If you want to close the deal, your proposals should read like a page-turning novel, not a dull, drab summary of what your business does. Marketing consultant and screenwriter Melissa Cassera will show you how to use creative storytelling techniques to write proposals that wow your readers and make them excited about working with you.
In this class, you’ll learn how to:
- Master the pre-proposal conversation to uncover exactly what your client wants.
- Communicate the problem, solution and price in a captivating way.
- Structure your proposal so it reads like a bestseller.
- Focus more on the client’s problem rather than what you do.
- Create a customized proposal rather than using a template.
- Weave in relevant client success stories.
- Nail down your proposal process to make it easy every single time.
Why Write Proposals?05:14
How to Interview Your Client12:07
Super Sleuth Research Shortcuts11:58
Proposal Templates vs. Bespoke Design07:26
The Problem Statement04:43
Energetic Solution Techniques - Coming Soon!02:25
Create Exciting Next Steps For Client04:09
Client Success Stories03:14
Conversational and Compelling Editing Techniques04:08
Engaged and Personalized Follow Up Techniques09:12
Nail the Proposal Process08:29
Melissa Cassera - Proposal Template
100% of students recommend this class.
See what some of them have to say.
I really enjoyed this. It felt quite fast passed but it's perfect if you want to squeeze in a lot of helpful information in under 2 hours! And you know - you can hit the pause button!
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