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Writing Bios that Get Noticed

with Melissa Cassera

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  •   01 Class Introduction


Class duration: 1h 20m

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    11 student reviews

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About The Class

Win New Business with a Fun, Engaging Summary of Yourself & Your Business

For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?

Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.

In this class, you’ll learn how to:

  • Use journalistic interview strategies to uncover your best work and worth.
  • Strike the right balance between professional and personable.
  • Understand your readers so you can connect with them.
  • Infuse personality into your bio.
  • Create a 30-second pitch for yourself and your business.
  • Write a compelling byline, 300-word story and about page.

Topics Covered

Lesson Plan

  1. 01

    Class Introduction

  2. 02

    The Importance of a Good Bio

  3. 03

    How to Interview Yourself Like a Top Journalist

  4. 04

    Adding Personality Into Your Bio

  5. 05

    Echoing Your Client's Language in Your Bio

  6. 06

    Creating Your Bio-Thesaurus

  7. 07

    Creating a First Draft & Intro

  8. 08

    Writing a Compelling Byline

  9. 09

    Writing an “About Page” that Pops

  10. 10

    Putting it All Together


Meet Your Expert

Melissa Cassera

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. ... read more

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Bonus Material

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  • pdf Melissa Cassera - Bio Templates

100% of students recommend this class.
See what some of them have to say.

  • Margaret Lovell

    Margaret Lovell

    December 2018

    I find the tips in this class helpful because while I'm a good writer, I hate writing about myself. Melissa's template is perfect for someone like me. I recommend this course.

  • Bettina Palazzo

    Bettina Palazzo

    June 2018

    What a life saver! I got so much inspiration and fun practical help our of this course, when I was stuck on writing a bio that would make me feel confident.

  • Anna Broner

    Anna Broner

    August 2018

    Very useful course on a good subject with a valuable speaker. Helped me a lot. Thank you, Melissa Cassera

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