Writing Bios that Get Noticed
with Melissa Cassera
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01 Class Introduction08:38
Class duration: 1h 20mSee all 10 lessons
About The Class
Win New Business with a Fun, Engaging Summary of Yourself & Your Business
For some people, writing a bio is excruciating. How do you sum up your life, your work, your entire being in one neat little paragraph? How do you figure out what to put in and what to leave out? And how do you share your accomplishments without sounding totally full of yourself?
Whether you need to write a brief bio, create an about page or just figure out the best way to introduce yourself at a conference, this class will make the process fun, not painful. Melissa Cassera, an experienced brand and marketing consultant for businesses large and small, will teach you how to use your bio to connect with your readers and convert them to customers and clients.
In this class, you’ll learn how to:
- Use journalistic interview strategies to uncover your best work and worth.
- Strike the right balance between professional and personable.
- Understand your readers so you can connect with them.
- Infuse personality into your bio.
- Create a 30-second pitch for yourself and your business.
- Write a compelling byline, 300-word story and about page.
The Importance of a Good Bio05:25
How to Interview Yourself Like a Top Journalist05:47
Adding Personality Into Your Bio12:27
Echoing Your Client's Language in Your Bio08:58
Creating Your Bio-Thesaurus03:44
Creating a First Draft & Intro21:51
Writing a Compelling Byline04:36
Writing an “About Page” that Pops05:38
Putting it All Together02:57
Melissa Cassera - Bio Templates
100% of students recommend this class.
See what some of them have to say.
I find the tips in this class helpful because while I'm a good writer, I hate writing about myself. Melissa's template is perfect for someone like me. I recommend this course.
What a life saver! I got so much inspiration and fun practical help our of this course, when I was stuck on writing a bio that would make me feel confident.
Very useful course on a good subject with a valuable speaker. Helped me a lot. Thank you, Melissa Cassera
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