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Writing Emotionally Engaging Emails

with Melissa Cassera

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  •   01 Class Introduction

    07:06

Class duration: 1h 28m

See all 12 lessons
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About The Class

Take Advantage of the Power of Email Marketing to Propel Your Business Forward

When it comes to reaching people and converting them to clients and customers, nothing is more effective than email. And yet, many of the messages that businesses send out miss the mark—remaining unopened, unread or deleted from recipients’ inboxes.

This class will arm you with powerful email writing techniques that will take your email marketing campaigns to ever-greater heights. Business consultant and screenwriter Melissa Cassera will teach you the secrets to getting people to not only pay attention to your emails, but to respond to your calls to action.

In this class, you’ll learn how to:

  • Infuse personality and emotion into your emails.
  • Re-engage a list you haven’t reached out to in months.
  • Put readers at ease by sharing personal stories and life experiences.
  • Write captivating subject lines.
  • Master “movie trailer moments” in your opening line.
  • Edit your emails to make them more digestible, quotable and shareable.
  • Motivate people to take action without being pushy or sleazy.
  • Create a sense of urgency through “ticking clocks.”
  • Use email signatures to clinch the deal.

Topics Covered


Lesson Plan

  1. 01

    Class Introduction

    07:06
  2. 02

    Importance of Email Marketing

    06:54
  3. 03

    Put Readers at Ease

    22:14
  4. 04

    5 Ways to Nail Your Personal Tone

    04:55
  5. 05

    Emotional Theme Ideas for Email

    08:10
  6. 06

    How to Write Captivating Subject Lines

    09:08
  7. 07

    How to Master “Movie Trailer Moments” in Your Opening Line

    03:50
  8. 08

    How to Make the Content of Your Email Riveting

    02:42
  9. 09

    How to Make Your emails More Digestible

    02:47
  10. 10

    How to Motivate People to Take Action in Your Emails

    04:34
  11. 11

    Create Urgency in Your emails

    03:50
  12. 12

    Strong & Engaging Email Signature Tips

    12:25

Meet Your Expert

Melissa Cassera

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. ... read more

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Bonus Material

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  • pdf Melissa Cassera - Writing Prompts

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  • Shannon Christy

    Shannon Christy

    June 2018

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