28 Days of Portrait Photography


28 Days of Portrait Photography


Lesson Info

Day 24: Marketing & Shooting - Girl Power Demographic (18-30s)

today's challenge is definitely one of my also favorite demographics it's about the it's about that young woman between the age of about eighteen and thirty she is unmarried without kids or she's married without children this is one ofthe the four biggest marketing demographics that we have world wide I'm going to show you how I attract how I shoot and how I market to this girl also this girl is a big couple shoot for me in my studio so I'm going to show you how I got a twenty three year old couple and did it calvin klein esque modern contemporary shoot with them so that I can show you how to take your folio into their next level toe really attract this demographic hi everyone how you doing today this challenge is a good one and it's called gold power we're going to be shooting and marketing to the specific demographic now remember these four demographics we started off with family first which is pretty much anybody with a child a mom goes from the top of the shopping list to the botto...

m of the shopping list when she has kids and her shopping demographic is based around her shopping for her children first and her shopping around the hours of her children in the lifestyle of her children she's the big internet researcher she's the one that's more likely to spend money on who kids than herself a k a the second demographic we addressed this fifty plus fifteen fabulous fifty plus my favorite demographic to shoot so when we did our family first demographic we broke down the marketing into five pieces of paper then when we did fifteen fabulous we broke it down into three what we were trying to do when we break them down is to create a marketing ever knew on every one of those subjects so girl power is very much like elegant portrait or fifty plaice it's just for the younger girls the fifty plast ima graphic often comes in on her own if we now and then I would photograph that demographic with a partner but very really and very really does the fifty plus do the group girl thing that's more than thirty and fifties okay I'm going to go through the different demographic next so the girl paris very similar to the fifty plus in the scenes that she has three strong marketing avenues okay so let's look at them three pieces of paper go paris anybody from eighteen to thirty years old with no children okay this demographic is a really big shopping demographic although one of the smaller spenders she's about the same this family first not his biggest thirty to fifty notice biggest fifty plus but she is the strongest marketing demographic because she is the easiest one to catch she's young she's gorgeous she's eighteen to thirty and this is how I make this demographic work for may now eighteen to thirty years old she's easy to market to she's spending about nine and a half hours a week with her even family those who girlfriends ok she's online she's got an iphone she's often still living at home and if this demographic is living at home she's often saving for a house infect internationally this demographic is right now very progressive weijun shopping for their own home quite happy for mom and dead teo still be paying the rent you know they've got really progressive baby boomer or x generation appearance that are quite happy for them to stay at home and this go often has a great friendship with mom dead so she's a really great demographic to market to and the three avenues I focus on with here his mother and daughter so as soon as I get this group in at this girl ringing me with a voucher or a soon as they meet this group or if I make girls day out or an expo as soon as I'm marketing to this demographic the first question I ask is would you like to bring in mom with you also this demographic loves to come in groups of girlfriends not quite this matches the thirty two fifty but if she's only got two or three girlfriend than this demographic is gonna be quite happy to come on with your two best friends so for me instead of the whole wine and cheese day I market this is a paint the town red day now the twenty year old wants to go out after but she's not going to have wine and cheese with girlfriends and then go home to a partner and say I had the best day with susie a mag this girl here wants to come in heavy shoot down she's probably got more extravagant clothes but they're cheaper so she'll get changed multiple times she's young she's cute she wants to get in here and make up done and then she's going to go out with her girlfriends with the hair and makeup done so I've always called this come and have a photo shoot gorgeous here and make up go out paint the town red okay as opposed to the thirty two fifty year olds which is more come and do wine and cheese go out and have a gorgeous dinner party I know there's a whole lot of older demographic sat there going well I want to go and paint the town red too but traditionally this is the avenue in which I market to these girls also mother and daughter paint the town red couples okay so it's today's shoot I'm going to take you through theory very really scenario ofthe twenty three two twenty five year old couple so straight away as soon as I found out and booked this client I asked who she would like to be photographed with and she said her boyfriend twenty three in twenty five living together okay so very heavily living to get a young couple gorgeous so soon as I said that I said okay I will photograph you on your own and then I'll take you through some very style e calvin klein esque type couple shots so those three shoots break out like this if it's marketed to the twenty eighteen to thirty year old girl power and she brings in her mom it's quite likely she wants mom to pay for it so I always make sure if I have one makeup artist I've got one girl in the tier one girl in the studio and then I switched them out and then I take together shots of the mom and daughter if I have to make a palace and the girls are really together I'll shoot them simultaneously but individually and then finish with together shots because I find that this demographic want the mom there they want to have shot with mom and they want mom to pay for it but the first question they ask is well I have shots on my own of course you will so I make that very clear in my pdf advertising when it first goes out with this demographic then what happens is I will photograph them and then I will offer them the mother and daughter package that I talked about a family first the mother and daughter package for mate this offending here when the mother endured a package for may is about selling them a double package for a price and a half a case of my package is three thousand three hundred dollars then when they come in for the viewing of mom's paying for that mom's usually saying I'm going to keep the album and you're going to get the cd and the daughters that I want to help him I'm too so I realized in that moment that I could double that album or double that folio box for an extra nine hundred dollars and it's just instant profit that's my mother and daughter special only for mother and daughters and only if you double the package not if you're getting different images down okay and then the third one is the couple the couple shoot usually is about that young guy is the only demographic that really wants to sit and watch his girlfriend getting here and make up done okay the older guys couldn't careless and they often don't stay in the studio ninety nine percent of the time and the family first demographic they don't stay either and neither do the older gentleman with the fifty plus so this demographic is the demographic with the young guys are quite willing to stay and watch the gorgeous girlfriends getting here and make up done because they usually so love striking it's such a great demographic to shoot I want to take the traditional cupping couple posing that they taught you with tiffany and mark and just funk it up a little bit and make it a little bit more calvin klein a little bit more magazine so today's shoot we've taken sherry we've done some gorgeous individual shots of here and then as we've gone into the couple shoot I take you into that calvin klein is more sort of you know grand e funky more magazine couple poses shoot a bit lower shooter but darker I'll show you how to process them but more importantly I have had a calvin klein style shot in my studio for fifteen years off a couple a young woman and her boyfriend and they were both wearing white boxes short and she was standing this way and he had his arms around here and they're both topless but he's covering her breasts and she's holding his hands and this was by far one of the single most requested images in my studio today and it still is so it hasn't dated at all this image and it's still on my website and it's something everybody loves so keep it really simple that demographic loves it so you were trying to hit that girl power you're trying to hit the girl power hitter is a couple heather is a young group go out afterwards paint the town red or getting maman or do all three because she is an open avenue to do all three but don't just shoot here on her own she is one of the smallest buys you stay because she's the lower income off all four shopping demographics and yet she's the easiest one to shoot this is a mistake I see a lot of people making because a lot of people are only advertising to this demographic and yet she is the smallest buying demographic at a ll four okay so open that up by inviting the boyfriend inviting the mom who is your target market it is really important with this demographic here that you show her and her girlfriends getting made up that you do a video of this young group and then maybe walking out of the studio and little nightclub frocks and I'm going to paint the town red with big here and gorgeous jewellery these days this demographic have access to diva and all these amazing shops where they can buy beautiful jewellery for really really really inexpensive cheap price they can get this amazing jewelry and they have these incredible close and dresses and high heels and you could photograph them and so many cute funky ways and do group shots of them together but just remember if this is your only target market that you can open up through other avenues to make more money from this demographic okay again I've seen it with every single marketing and shooting video this is sold in the consultation it's all about what you say if andrea calls you for a booking you talk to her and say andrea what sort of shoot would you like who would you like to see this with you're going to get a very quick feeling on how old she is okay you can ask so you can say a marriage you have children oh no money twenty asked her if she has children asked her if she wants to be photographed for the boyfriend asked her if she wants to be photographed with him mom I would ask any woman that between the age of eighteen and fifty I wouldn't assume I knew her age by talking to on the phone I would just stop talking to tell me about yourself with you work andrea what do you do do it for anybody you would like to bring into the chute course you can bring people to the shoot would you like to bring in your best friends would you like to do sister mom would you prefer to be photographed with your boyfriend let me send you my marketing pdf priceless so you can see a goat to shoot and just make sure you're creating marketing for this age group which usually it's not a problem so today's shoot is about syrian monty it's about taking gorgeous photos of sherea on her own which you'll see it's about taking you through these which just sort of modern contemporary calvin klein style images this image here is you can see on my slide is straight out of camera that's what you're going to see in the shoot today and then I'm going to show you how I process right up to that really gorgeous calvin klein I'm going to I also shot on the white background and how I do that gorgeous white that ground calvin klein style I love the style of photography I've been shooting like this for twenty years and it still has not dated for may shooting nice and low shooting up on your clients using their genes you know telling them I'm going to shoot you really calvin klein ius cleaner a lot of this age group asked me for skin shots there they'll say can I have one of those shots where you know I look like I'm not worrying anything and my boyfriend's got his arms around me trying keep hands off boobs you know and try and put thumbs into jeans and do a pinterest sis d'oh google search of calvin klein images keep it really funky and young and always works posting contemporary couples for mai is a little bit it's exactly the same as what I took you through a tiffany mac with the traditional posing it's just shot a little bit lower and look for hooks and jeans rep hands around but you know put hands on the body used the guy's arm against her and pushes by sipped up make sure that you've got those really strong model e faces shooting low shooting a little bit more contrast the light and then processing the same way when we do posing men when I shoot rath traditionally and then I shoot at him in the same pattern in same posing that just shoot it lower shed a black and white roll calvin klein just make it look a little bit fashion have fun with this demographic obviously this is the demographic we all dream of shooting she's young she's pretty she's got lots of clothes she's often slim she moves really easily but this demographic needs to really be opened up and tombs off in marketing so that you can make the most of it because I feel like you'll be really limited if you just stick with this demographic okay so look at the avenues that you could stretch out enjoy it and enjoy the shoot today hi everyone now this is my calvin klein couple shoot so as we've been talking about in the marketing off this demographic I know that I can make two in three times more money if I include her boyfriend in her mom and shoot so the whole point of today is opening up this twenty two city demographic for you and showing them how I have shot posed in sold this demographic for the last fifteen years so this young demographic always really into the more sort of pop culture fashion shoots they love everything calvin klein they always have great clothes they born great clothes and today the whole shoot was based around a calvin klein shot that I saw about twelve or thirteen years ago so about fifteen years ago I did the single shot in my studio back then we weren't even shooting digital I was actually shooting on the hetzel bled medium format and I photographed this gorgeous young couple in just very similar actually they were wearing white calvin klein boxes and they were doing this without the chutes on so you can do this in many ways is they feel comfortable you can keep the single it on but the idea here is simplicity connection in making it look really fashion low lots of interaction and lots of contrast when you process that will show you how to do that today so this quintessential shot went up on my wall in the studio really large print about a thirty forty inch and for about four years in the studio in new zealand we had requests for the shot weekly we realized we pump ugly replicated the shoot maybe five hundred times it was one of them the most asked for shots on my website in my folio and I still do it today I do it today because it's still perfect it's simple it's sixty and everybody loves it and it looks really great for the boys too so let me show you how I oppose it and let me show you how I shoot it I'm going to do a quick sequins sequence within this shoot and then you can see how I pretty much worked these five or six different poses so from here I always get the boys to standard about forty five degrees to the camera and the girls are exactly forty five degrees in front of them the reason I do this is because I want his arms all the way around her body now you can do two things he can connect both of his arms around the front and lockers fingers and then she can hold his head here she can connect her hands up through here and hold on to him or you can do something real cavan pliny thumbs and jeans and he can also cover both boobs okay so it's not about having a boob on each hand it's about covering both boobs with one arm so its protective and his arm always looks fantastic from the front because it's always about having his arms on the outside he's the strong one he's the dominant one and he's protecting her so she can kill up inside his arms so there's so many different positions that we can put here he can lock fingers also now she can sit low into his hands by just dropping in the ford in sitting down also pushes her weight back from the front of the camera so she can just sit right down low into here and then bring her here around and they can connect this way I shoot this always in a bit of a silhouette light it's not about a beauty light remember when we bring boys in we can harden up the light because they look harder with shares on their faces and she's the one that's got a state closest into the light so that we make her look gorgeous it's about the sort of very low connection so I'm shooting below their eye line maybe on series are lying about here and I just want the whole connection and I can shoot this nice and close get shoulders and arms but I want to mix it up I also think it looks really great when she comes back and puts here thumbs and there he can also come down and put his thumbs and her genes they can lock fingers in the front they could do lots of different stuff as long as we just keep it moving in from the front I can watch her to open her body up to him or bring his body around a little bit more so I'll show you that in the flow so then what I can do is if you bring your hand back sherry through hiss and they can come back this way whatever she does they can hold hands they can lock fingers and I can work her shoulder so lifting away from him it's really net would want to lean back but I actually want him to lean forward so you bring your chin to the front in tip monty onto here this way perfect so I can connect them there and it looks gorgeous the idea is that shot on a white background just like kevin kline that we've got this shade going forward I want to show you if I pull this back least light hits them and I can give them more contrast I can open this shape back up so we're just sitting without diffused natural light just like that and it's simple so I really want you to master this shop because it's young and funky let me take some shots and show you all right so what I want you to do now is push it away from me a little weed that mortuary other side good girl now I want you to fall down into his arm there and pull your hair up nice and strong long chin in montana wants you to open your body up to me a little bit more and now tip towards here here that's perfect okay so now just a little bit more towards me share this way head said as soon as I see that tip now long chin forward and bring monty with you he's leaning on you don't move I'm shooting low I'm shooting to the hips and I just want you to really let your mouth push your chin for jerry just a tiny touch and that's at the f lovett so straight away I know I've got it I'm just going to shoot a little bit lower here and I just want you to move your position monty don't move I just want you to kick your beauty back to him this way that to go now pull us out just a little bit more up into hiss and put your thumbs into a pocket monty said just put it down that said I love their arm twist now pull back sherry and then push your chin forward only good gil come away from him a little way but more like this and you know you come towards your monty's here just touching down there now once you bring your chin down and just look down her body line so you like this weight could go long chin down so I'm gonna push you don't move auntie anne's gonna push you now bring your chin down stop look down your body line that's it's a look back at home sherry like that perfect little lee smiles tiny tiny gorgeous love that okay from here I want you to both look up at me here okay nice now from here life big smile guys okay monty I want you to put your arm all the way around her boobs that way with when I'm picked it and I just want you to hold his arm here so bring your hands up darling put one thumb into your jeans monday and you're gonna hold his hand don't go back onto him drop your shoulder down through the a good girl hold that now pull away from monty just a touch of monte come down on wrist on here that's a perfect don't move a love that okay so just for mood cheery bring your chin back here I want you to be a supermodel face good girl lifting up nice and tall this is my man we're so hard pull back on your shoulders both of you have saturday to go forward which is really common to push him back so even though he's leaning on you don't come forward good girl now push your chin for their relax that mouth monty lean under her now with your face perfect come forward monty a little bit more to hear I love this all right now both of you connect a little bit more to each other that said that's gorgeous right there don't move don't move okay monty push your chin ford that's gorgeous eyes to me now beautifully turn okay this is not really a really big smiley shot to me it's really sexy and I think it's really hard it's what places so you're in the front and you're on his bed and I just want you monty exactly like they're just open your body up to that's up to your shoulders and I just want you to put your hands like this up through his waist come up this way that said now I just want you to lie on his shoulder good girl I don't want to see too much hand here so just sort of come around a little bit more and if you put your arm here his arm so great so thumbs into here and now come up a little taller said that you snuggle right in term in monte chin this way long chin towards may that's the one stay there like that okay lean on him like you're almost having a little sleep there turned down a little wee bit girl love that beautiful okay now from the front turn around come back again but this time face him to step back monty I actually show you that on life here so step back to him and now what I want you to do is put your arms up and under hiss and you put his your arms all the way around here in a bit lower monty to there okay from the amanti put your feet apart and what that does is it drops down and what I want you to do is take your weight onto your right foot good girl and dropped down and now tuck into him this way so you're looking over your shoulder at mae night this way down talking to him he said perfect okay from here I'm going to just sit this nice and love now syria I just need to drop you here that's the one pull away from each other at the shoulders and then took his towards packed it monty push it in four days don't get stuck down alright that no smiling that's nice and straight there now pull back monty so that you're not leaning and you go towards him darling more more stop love that okay from here eyes down both of you so monty sheriff tend towards may fourteen down monty pull back from her and come forward with your chin and then down a little lower the head the one that said stadia stadia I after it ok noses towards each other just a top up or some but more but what really squeezer and make beautiful let's look at that absolutely perfect right so that's a little sequence let's have a look at the shots we just took and we'll talk our way through this sequence so that I can show you that flood so on my life you pose I just want you to do this I want you to fall onto your outside foot good gil and I just want you to bring your hand monty overhears in the front so just that's perfect now what I want you to swear those tip towards me like that are perfect right nice and tall three head and shoulders and just bring your chin long into the edge of your shoulder monty I just want you to tip on to here that way don't move absolutely perfect now hey I just want you monty to bring your feet around to hear a little bit more of that but open your shoulder up to me detective perfect okay I'm going to get this still here now supermodel face seriously just reflection mouth chin around up this way a little weed but I give me a tilt away from monty good girl now long chin and down could guilt down a bit more that's it that's it well that's amazing I love that one more okay from here what I want you to do monte has put your arms up under her boobs so just wrap your arms your arms over that's it and put them there that took nice strong arm in the front and I just want you to bring your chin this way sharing and down a little bit more that move ok just very quickly all sorry that you're blinking just quickly here I want you to look over your shoulder like there and monte look down her body line perfect so marty look over her cheers down that way too perfect and lift your chin away from unit right they're good for thick now both a few huge big smile here looking down there sherry to look down at him like big smile and just connect your face is a little weak but more to each other love that okay from here what I want you to do is you hold his hands like that and then I want you to drop your shoulder down inside there a little bit more and bring you channel the way around to him and down okay that's perfect eyes to may all right now you're just starting to lose position for me to monte bring her back to the front so no this way that's it now I want you to change your head position cheery stand up with you hid that now pull this I'm through I want this handled around his butt there okay you can just check that in that's perfect now monty I want your hand right across your boob okay so like that in this hand underneath they're perfect now open your shoulder up to me as much as you can and you pull away from him now bring your face fit on ford monty's that head to that it now monty more chin up let's say they're okay from the front that looks amazing right there okay sure you got to give me this face good girl that's it don't move don't move okay both of you there little tiny smith both ofyou lips together just nice okay now pull her that man because she's you're getting too low that's the one and from there hold both of his hands here so hold him around your body and work your shoulder inside good girl love that I'm going to get closer long chin towards me sherry push it down down down down down perfect monday bring your chin shoulder around here like that's it love that and now honey he's really protective so I just want you to lift up that's it it's like chin forward and down now sherry down stop there it is wow shin fourteen down now sherry let him come with yu keep going push it down that you're taking his weight and so that's why I'm moving you that perfect but if you look down huge big smiles gogo gogo your bigger bigger bigger now noses towards each other almost second novel that I stay anterior to queue ticket that's it ok from their flowing through the sequence in the dag what I love about this gave a whole new dimension with syrian black so I tried to stick to a vory basic sort of sequence like I did on the white so let's have a look at the different contrast when we load both of the men to photo shop now what I want to do is take them down to the floor in this outfit so I can bring jeans up into the shop really fill the frame and she didn't horizontal this is definitely one of my favorite shots it's exactly the same as what we just heard standing out but I get to fill the frame with jane's I also get to shoot this mostly horizontal so I can do nice big square images as well which I love because they remind me more traditionally of shooting medium format film so what I do here is I'm in a position where monty sitting down and we'd put him on a box because we need him to be elevated above here if I think the jeans or the knees air coming into the shop too much I could just pushes feet forward and they just dropped down out of the frame so tiptoe perfect he's in a position where he can put his arms all the way around her now and he can look bigger than her dominate that pose and comes forward and it just looked absolutely perfect from the front so what I then do is I've got sherry sitting up on her foot because she was a little bit too low when she was down between his legs and from here I can get him to put his arms all around her all the way low around her boobs so what I don't want is for him to do this and cover up into kalla taj when you cover the dick allah taj it looks like he's strangling here and remember her most beautiful part of the diamond from the top of the head to the bottom of hubris line so he's enhancing her in framing her with his arms it looks masculine it looks sexy and she can work her shoulder towards the camera here and the only problem that I even get with this is that people get two stuck to each other so what I do is I pull them apart and then get the kids to go down towards each other first and you can get these beautiful shaves also he's in a position he can kiss here you can kiss your cheek she can turn around and look at him this way she can look down they can both look down and as long as he keeps his chin pointing for two it's not tucked in they can both work through the pose is here and it looks really gorgeous also there can mix up the hands together they can lock fingers have each other this way and then I'll show you at the end how I turned her around so I'm just going to shoot a continual sequence here so that you can see how I work this little posing listen opposing all right from here working that shoulder cirie in a little way that more bringing her chin towards me monty come down towards here and then tip that way that's perfect now bring your chin out this way a little bit more mates eh that were monday that stay there love that okay from here I want you to just go and they're now sherry turned towards me a little weed but more so your body's tunes inside that frame a little bit more and now take this elbow and slide it through his there that's it now you can lock fingers here pull away in monte nice and wide with your arms on both sides it's perfect alright from here I want you to maybe set up a little higher and come back monty so you pull back from here and then bring your chin forward tonight and high sherry and I want you to drop the shoulder down because it's sitting up like this good girl now want to come out to the side a little bit more so we can see you and then come down to her chin towards me and then down that way that's it I can shoot it this way too okay from here love that now monty bring you turn back to the front of the camera and nice and tall sherry up through their love their ok from here I want both arms around here so unhook hands you put your hands down that's perfect now you just cover his hand up there perfect a nice soft hands under his bring your chin towards me sweet pits it don't move like that a lot there okay another one that really works here is I want you to swap places so I want you to be sitting down on the floor monty and you two go up around behind him so just jump up behind him and sit straight down to the floor monty and you just sit on your knees exactly as you would normally with the elbows back like that you're going to sit that way good girl and I want you to drape over him and lean over his shoulder that's exactly right so towards his here that's it and now this hank inco this foot come towards me that's it and I want you to just tuck under here I actually prefer this if you pull out that box so if you stand out and kneel down behind him I think it's a more feminine line but to go if you kneel behind him and then you cuddle him from behind like that so just leading all the way forward to standing knees so I can see side on that perfect now I want you to come around a little weed but more and I want this hand to go all the way over his shoulder that's the one perfect now did I go too low here and just tip onto him alexis I'm around him good girl laugh they're like they come towards me with your face and lift up a little higher keep coming pull away from him and now upon terms that way ok now this hand can just go all the way up in either all right and I just want you to hold his whose fingers there so just lock her hand in good perfect stay there now what I want you to do is lean on him sherry just a little bit more monty turn that way love that okay from here I want you to put both hands up and over so he can hold your hands and lower so I can see his arms so bring good girl that's perfect now I want you to lean on to him this way a little bit more fair stay there okay I also want you to go down sit up nice and tall monte you know actually I want you to lean onto his shoulder that's a good girl so can you kind of lie on it that way yeah so maybe like sideways not working okay stand up this is absolutely one of my favorite art type couple shots have been doing for years and years and I'll never stop doing it because I still love it I love that everything I'm showing you today is really modern and calvin klein and I've been doing a thirteen fifteen years so I always want to do stuff in the studio that I practice before and then I'm getting really good at it this is just a shot that I love if you can get a couple to lie down like this and it's really like a spooning sleeping position and I actually shoot it like this I just want to show you this amazing sequence and show you how I oppose it it's actually quite a had post to get into but once you get it it looks amazing so at first I just bring them in like this I really love if they lay down I said just like you normally sleep and they sit comfortably like this which I actually love so I haven't got them in the opposed here so share if you bring your chin around to me this way andi just went long neck and pushing up with your chin towards because it the hardest thing about lying back on your back now monty well towards here for tuning that's it and I just want you to in case here hit that way and just relax your arm down speed to just bring it down and towards your shoulder a little bit that's it now like you're about to kiss there just nice and close to each other I actually shoot this here now luckily the cannon five d mac three shoots beautifully in life you so I just hold the camera over here and eyes down sharing not so out let it and I could just hold the camera over and your whole c could of shot here monty put your leaf down over here and lock fingers with here or I'm not letting him go straight I like this one this one had to go on love that okay so just watch them circle each other here now I shoot this here I'll just find my focal point and I also come down and I shoot down this line because it's shooting upside down I love this monty pull he big justic kick so I can see more of your face so bring your chin more towards here face and I love what's going on here I move around them like this this looks good see me nude it looks good boxes that looks really good and jeans it doesn't really matter I move around and as you can see what's coming out of my camera just turned finally beautiful angles with their shoulders and arms and everything around each other always focusing around pretty much here or his eye when I come back to this position here what I'm gonna do is monty I'll get you to bring this on all the way around and roll up onto your side a little weed but more serious so his hands joined together so he's fully wrapped around you lock thing is look your own fingers monty that's it so you're holding here there so what I want you to do now suite that has come down into this body line a little bit more and I want you to hold his on now long nick and I want you to look back at him this way so work your shoulder in this way that's exactly right now looking over your shoulder at him and then your eyes down so you need teo just give me a match long because you can such an awkward position for you and monty is holding his hit up now so I have to be quick so money like you're going to give her a kiss nose down open your face up to me a little bit more that's it like you're sleeping cherries and nice and law and then your fingers all wrapped around each other it's perfect I'm just going to open this up here and I shoot this here and I just hang my camera ride over I'm getting my focal point as you can see right on here I I met two point eight and sherry around to his face like you're going to kiss him that like you're sleeping darling it's beautiful beautiful face will go so I pull up nice and high on the thirty five mil so I want to crop the top of monkeys here and then I want to come down wow that is so gorgeous and I come to here monty pull you he'd back a little bit so I can see a little bit more phase and I literally shoot it back this way and I pulled back to here and this is the sort of shot that not so much is a jeans he shot but I really just want that sort of sixty gorgeous jack black and white shot and then I'm going to move around here I'm going to shoot this here I'm going to take a couple more and I'm going to show you how it is shifting my composition in the rotation so I'm just gonna come around just so it's not so love there okay mighty bring your leaf down on here answer you've got a nice big strong arm perfect pushing it down there his arm looks really powerful pull your shoulders back but open your body back up to me a little bit more money because you're just yet and bring your chin up to me a little bit more so stay looking down it here but right there that's it and nice big circled shoulders and I'm just going to use my rotation either way and see if I can get something looking completely different and hold that pose I know it's hard guys because you've got your chins off the ground but let's see one more arm I gotta love it absolutely beautiful I love this idea that you can create these beautiful addy shots also what I do I love that straight away I'm going to drop it into dark and editing and I'm going to put a ground underneath then you both can relax down again I'm gonna put a ground underneath unlike their lying outside and I'm going to give them a nice big shot for that wall about their beard because it's a sort of body shop that sixty but it's not offensive it's gorgeous but anybody could walk into their room and see it and it's something that always loved doing so lots of interaction if you want to make this fun you wouldn't take them outside and long grass and have them in a summer frocks and a cool outfit and just have them lying in the grass making daisy changed he's making daisy chains and they're cuddling and having fun whatever do it outside you know doing it wherever you want to do it just do it because it looks great anyway you can lie down anyway that you could get them to do this and interact together so as you can see from this view that such a beautiful angle it's anytime that you can get people together like that is just hard and play with it have fun with it move around them find different angles but just get the heads up off the ground you can even elevate them of a little pillow it looks incredible enjoy enjoy this is lots of fun and you'll sell big images off the shot I promise you

Class Description

Sue Bryce's 28 Days is the all-in-one portrait photography class that teaches you posing, shooting, marketing, selling, and everything else you need to know to run a successful contemporary portrait photography business. 

This series begins with two sessions of intense instruction on business, pricing, and overcoming your fears. Following the kickoff, Sue delivers short sessions exploring 28 different topics essential to any successful portrait photography studio. Sue covers flow posing, connecting with clients, posing and shooting groups, marketing to your key demographic, sales, and more.

In this comprehensive series you'll learn Sue's inspiring approach to styling, posing, marketing, selling and so much more!


1Teaching 2 Photographers in 28 Days
2First 2 Years: The Truth
3Rate Your Business
4Year One in Business
128 Challenges
3Price & Value
4Checklist, Challenges, and Next Steps
1Day 1: The Natural Light Studio
1Day 2: Mapping Your Set and Outfits
1Day 3: One Composition - Five Poses
1Day 4: Flow Posing
1Day 5: Posing Couples
1Day 6: Capturing Beautiful Connection & Expression
1Day 7: The Rules - Chin, Shoulders, Hands
1First Weekly Q&A Session
2Day 8: Rules - Hourglass, Body Language, Asymmetry, Connection
1Day 9: Styling & Wardrobe
1Day 10: Shooting Curves
1Day 11: Posing & Shooting - Groups of 2, 3, and 4
1Day 12: Posing & Shooting Families
1Day 13: Products & Price List
1Day 14: Marketing & Shooting the Before & After
1Day 15: Phone Coaching & Scripting
1Second Weekly Q&A Session
2Day 16: Posing Young Teens
1Day 17: Marketing & Shooting - Family First Demographic
1Day 18: The Corporate Headshot
1Day 19: Glamour Shoot on Location & Shooting with Flare
2Photoshop Video: Glamour Shoot on Location & Shooting with Flare
1Day 20: Photoshop - Warping & the Two Minute Rule
1Day 21: Posing Mothers & Daughters
1Third Weekly Q&A Session
2Day 22: Marketing & Shooting - 50 & Fabulous Demographic
1Day 23: Shooting into the Backlight
2Bonus: Shooting into the Backlight
1Day 24: Marketing & Shooting - Girl Power Demographic (18-30s)
2Photoshop Video: Girl Power Demographic (18-30s)
1Day 25: The Beauty Shot
2Bonus: Vintage Backdrop
1Day 26: Marketing & Shooting - Independent Women Demographic
1Day 27: Sales & Production
1Day 28: Posing Men
1Bonus: Pricing
3Photography, Style, Brand, and Price Part 1
4Photography, Style, Brand, and Price Part 2
5Marketing Part 1
6Marketing Part 2
7Money: What's Blocking You?
8Bonus: The Folio Shoot
1Photo Critiques Images 1 through 10
2Photo Critiques Images 11 through 27
3Photo Critiques Images 28 through 45
4Photo Critiques Images 47 through 67
5Photo Critiques Images 68 through 84
6Photo Critiques Images 85 through 105
7Photo Critiques Images 106 through 130
8Photo Critiques Images 131 through 141
9Photo Critiques Images 142 through 167
10Photo Critiques Images 168 through 197
11Photo Critiques Images 198 through 216
1Identify Your Challenges
2Identify Your Strengths
3Getting Started Q&A
4Rate Your Business
5Marketing Vs Pricing
6Facing Fear
7The 28 Day Study Group
8Selling Points
9Interview with Susan Stripling
10Emotional Honesty
1Sue's Evolution
228 Days Review
3Student Pitches
428 Days Testimonial: Mapuana Reed
5How to Pitch: Starting a Conversation
6Your Block: Seeing is What You're Being
7Your Block: Valuing and Receiving
8Building Confidence: Your Own Stories
9Building Confidence: Your Self Worth
10Pitching An Experience
11Pitching An Experience: Your Intentions
12Pitching An Experience: Social Media
13Final Thoughts