The 4-Hour Life

Lesson 1/16 - Introduction


The 4-Hour Life


Lesson Info


Well thanks everybody for being here it's all downhill after the introduction get really good at writing your own biography and it's amazing what can happen so I'm really excited that you guys were ill just be teaching you guys everybody at home I'm not sure camera on so thank you for tuning in we have lots of time together so relax you can ask anything you want and the focus of all of this whether it's the first book the second book the third book is looking for uncommon solutions whether those air business solutions, physical solutions learning solutions how to become world class and anything in six months or less whatever it might be looking for the elegant path from a to b with the fewest number of moving pieces that will be talking about everybody hear me okay, so shy so shot our cell timothy ferriss that's the name I use when I want to sound really serious otherwise only my mama calls me timothy so I could be tim here when she's angry all right, so let's so for our life healthy, ...

wealthy and wise wanna have a little bit of context on that. So ben franklin benny one of my favorites and he had his trilogy was was healthy, wealthy and wise, so for me I've always wanted to explore those three areas those three particular silos which are actually interconnected and healthy for me was our body wealthy for our work week? And wise is the foreigner chef, which is confusing to people because why chef tim, you're famous on the internets for cooking it liquid egg whites in plastic containers in the microwave? Uh, so I wanted to tell the story of how to approach any skill complex skill, whether that's searing a steak, learning a language, building a business through the journeys in food that I've had over the last year, this fun and that's that's the real objective. So a few things people may not realize about four hour work weeks it was turned down by twenty six publishers violently on, and then it came out had less than full national distribution, something I'm experiencing right now, since more than a thousand bookstores are banning the for our chef, which is great because it means I think I'm the most banned book since lady chatterley's lover in nineteen twenty eight, so I'm very excited about that, but for a work week, I want to point out a few things and I'll die gress like this a lot because I liked you. So this cover is the expanded and updated edition, and I actually copied the german cover because the publisher did such a good job and that is where the book did best outside of the u s is actually in germany the original cover, the four hour work week, was decided by taking a mock up of that cover, wrapping it around a book that was the same size before it came out and testing multiple types of covers in a bookstore where I sat there like a bouncer with a clicker, and I watched the per hour pickup rate of different covers and that's how we determined the actual cover the name, the four hour work week. Do you guys know any of, you know, the origin of the title itself? So the for a work week was sold as drug dealing for fun and profit, which was a tongue in cheek reference to this class that I taught at princeton and high tech entrepreneurship because I had this sports nutrition company. Well, wal mart did not really like drug down for fun, and profit is a title so ixnay. And then I had six to twelve titles and subtitles that I tested on google adwords. It's actually set up a campaign bidding on key terms that were related to the subject matter, like world travel had to learn a language, etcetera and then automatically in the ads. He would have the title the ad title, which was that the actual title of the book, then the ad text, which was this the subtitle? And then a girl and people would click through and you just take them to an under construction paige, because I didn't care about that I cared about the highest click through rate on the combinations of title in september, so that's, how the four hour we came to be for our body was a little easier to self than the first one and and but also in each of these cases, I ended up having to draft and fight for every one of these covers, so I would like to point out that whether we're talking about a four hour workweek for abided for a chef I view entrepreneur is something very, very specific it's not someone who owns a business it's someone who makes things happen end of story so like impotent dev, whether it's, latin root, the spanish version of it, people who undertake and make things happen and that can be done in all these three areas. All right, I won't take too much time on all this, but the last thing I'll say about for our chef for this moment is that that cover I had two to three weeks of deadlock created deadlock couldn't come up with a cover couldn't couple cover everyone is trying, and then I went to a linear restaurant, chicago, which was ranked number one in the country at the time it had this amazing meal and I had this breakthrough because once you learned look creatively it anything whether it's food your body, your business it transfers to everything else all right moving on so tim, special guests here on my special guests I'm really excited to be here for a lot of reasons I get to meet you guys psyched about get to talk to everybody home and I also get to bring in people who are the best of what they do because ultimately I am not the expert that's not my job that's not how I view my job I am the explorer I am the investigator I am the experimentalist who does all this crazy shit myself so you guys don't have to s so we have a number of people I'll just go through it real fast. Philip bamboo aureus one of the best games ever refinery twenty nine one of the hugest sites out there and a lot of people don't know the story behind it lila jonah of sam a source one of the most innovative people in the nonprofit space bar none neil strauss six seven time new york times the selling author who knows amazing amazing writer has room for the new york times you name it, we'll be talking to him about creative process kelly star at one of the best key teas and performance coaches in the world on is involved very have with crossfit and crossfit games mark bell who you'll have to see this guy to believe it he's amazing so we'll bring him out hey makes me look like an eight year old girl he's so mark is one of the he's one of the top he is one of the top five totals and powerlifting of all time for his weight class, which I think was to seventy five weight class at at the time he can bench press around nine hundred pounds squats more than a thousand he's a big big boy we'll be talking to him about strength, which applies to women as much as two men no kegan great guy uh real character can't wait to have him on here we're talking about identifying how to identify which business you go after, how to test assumptions, how to do all the analytics in a very non intimidating way one of the best out there at doing ab sumo was whose company dave camera leo a very good friend of mine one of the top ufc trainers in the world and not a big guy he's like the anti mark so he'll be demonstrating how to use someone else's strength against them for men or women how to defend hada defend off your back which if you're a woman for instance like against a big guy you're gonna end up on your back rick torbit, one of the most successful basketball coaches out there something that I was terrified of my entire life was terrible at my entire life because my junior thinks my junior high pt instructor humiliated me and said I dribbled like a cave man I was like, well, go back to wrestling and I rick help me conquer my fear of basketball and then john jackson who's an amazing archer and he will be actually shooting an arrow off of my head in archery so stay tuned. This is a very important acronym here it's not a misspelling so this this is something a lot of people have not seen because it's it's from the four are chef this is the process of metal learning, so meta learning is learning how to learn just like a meta analysis is let's say an analysis of multiple studies, multiple analysis and this is the process this represents the steps that I've applied to everything from spanish to tango tio powerlifting business all of it writing books, marketing books and I started playing around with us in college when I began playing with smart drugs. We're not going to go too deep into smart drugs because I don't think you know, inhaling anti diuretic hormone is a good long term strategy necessarily talked about in the book, but the first d is deconstruction, so what are the lego blocks and what this means is if you take something like learn spanish all right, I'll focus on that a little bit because I think people are so intimidated by languages takes a lifetime to become good at languages not true you can become functionally flew in eight to twelve weeks kids learn languages faster than adults not true totally false if you look at a book called uh in other words my guy named hakata was a japanese researcher not true talked any three year old like really really that's good is you can do it three years like come on so not true all right deconstruction is taking learn spanish and breaking it down into units that you feel comfortable with that you can then look at it's that could be vocabulary grammar you don't have to be an expert it could be for swimming how do the arms move howto the legs move all right. So breaking this big monster down into pieces it's also where you ask a lot of questions like what if I did the opposite for building fires? What if I built the fire upside down hypotheticals? What if I had to learn to swim without kicking? Right? I couldn't swim until a few years ago. Part of the reason was every time I went to a coach they put me on a kickboard they'd be like all right do five laps like like a drowning monkey I wouldn't move I get humiliated, be exhausted in night quit and so I asked well kicking is what tires me out I don't move when I kick what if I had to learn to swim without kicking? Turns out total immersion swimming there's a way to actually do it okay, so deconstructions not only where you look at the label walks a lot you ask a lot of these questions uh selection is which twenty percent of the blocks will give me eighty percent of the outcomes I want. Okay, so have you guys any of you read for our work week few be ready, right? Uh, eighty twenty analysis paradas law so what are the twenty percent of activities that would produce eighty percent or more of the results this could be applied to fat loss, right? So thirty grams within thirty minutes of waking up, for instance that's how my dad went from five pounds of average monthly fat loss to seventeen point eight five pounds in the first month just a protein shake, thirty grams within thirty minutes waking up uh it could be applied to languages really effectively. So choosing the twelve hundred words that is the highest frequency game over you win I mean and you can do that by let's say using this ed flashcards v s hyphen e dot com high frequency flashcards and I've used that for for four five languages so far uh, selection is really choosing what to do and people think of me is like an efficiency guy it's not true the reason that I'm able to do anything that I do is I'm effective meaning I choose the right things to do what you do is more important than how you do them okay and put another way material beats method in this case right? So learn japanese I failed it's managed when I learned it for the first like three years a lot of people don't realize that couldn't string census together concluded I was bad at languages like a lot of people and that changed when I was forced to sink or swim in japan at age fifteen when I got there and they said don't worry don't worry you'll have japanese classes I was like that japanese classes and I got there there like okay physics world history just into regular classes with five thousand japanese kids and I didn't speak, read or write japanese so I learned through college books and judo textbooks and I learned japanese I figured out a way and that was because partially I found a poster that had nineteen hundred forty five common use characters on one poster and that was japanese to me all of the common use characters as opposed to learn japanese again selection all right it's a sequencing sequencing is the secret sauce in a lot of ways in what order should I learn the twenty percent of selected right? Uh, there's, a golf coach named stan utley. He's a he's. A short game, like putting coach in effect. Great coach. And I study good teachers and coaches, even if I have nothing to do with their subject matter. And he said he was interviewed. One point he said, well, a lot of people come to me, they say, hey, look, my form how's my forming is uniform is fine. It's the sequence it's all messed up like you have all the right. You have all the right elements. You're just moving your hips or whatever in the wrong order. This is true for swimming. Also, this is true for languages. You need early wins, right? If you want to become really good at advertising, you want to become really good at fill in the blank cooking you can't fail in the beginning and so building a logical progression that goes from easiest, easier, harder, hardest is really, really important. And another example of this would be let's, say, nike, plus so nike, plus running, tracking things like that there's a great article on wired. I think it was steven levy, I believe, who pointed out that when they looked at the one point, two million users they had at the time five sessions was the magic number, so to build the habit you needed toe log five sessions didn't matter how long they were but you had the log five sessions and then it was a habit you didn't have to think about it so when you think about let's, say learning to cook and then I won't dwell on this but when people say I want to learn to cook let's just say it's like a bachelor, right? Okay, they're trying to adopt five or six new behaviours at one time buying groceries, prepping gross cooking and clean up off course you're gonna fail of course you're gonna fail how'd you get around it? Well, maybe use let's say bamboo like the am bu or with saara disposable plates clean up gone great okay and then for the actual shopping you can either keep it really simple by using four fewer ingredients which I do in the book or could use like taskrabbit dot com to do your grocery shopping for you. Great okay, now we're down to like two or three hundreds and then you get it down to one and then two months later you're cooking like professional chef, right? So sequencing really important steaks okay, so, uh actually way have few people here have lost lost weight on this low carb diet? We won't dwell on it, but why do people fail a diets? There are a lot of reasons people fail diets one is they tend to be too complicated. They tend to be too inconvenient. One of the big reasons people fell in diets because if they don't follow their diet, nothing really happens there's no consequence, you don't do your job, you get fired, you know, follow your diet like start next month start next year. There will always be another january when I can commit to that. So you build stakes of really easy way to do this is to use a site like stick cake dot com, which was based on research from ah, yale professor, I love this site. There are other examples, like diet bet dot com for diets, but you could actually use for anything, for instance, but on stick dot com you do a few things you taking the mountain amount of money that is enough to motivate you like that you don't lose and you put that into escrow, let's say is one percent of your pre tax income that's what I recommend, but it doesn't have to be put into escrow now you can't touch it all right, then you set your habit like I want to go to the gym twice a week, I want to follow my diet, whatever it is then you're assigned a referee like choose your most hard ass friend there's not going to let you get away with anything and each week they need to you need to prove to them that you've done what you said you're going to do if you don't you have selected an anti charity this is really important a charity that you hate so much you would rather slam your head in a car door then give money to them currently the most effective anti charities that george bush congressional library but like pro choice pro life doesn't matter whatever gets your knickers in a twist you choose that and like you don't do your job you don't follow your diet you don't build your business you don't sign up x number of clients you don't make x number of phone calls your money goes to in this case let's say the george bush congressional library name associated public record it is amazing what people dio once you add this type of element and you don't even have to give them a method this is the great part right? So if I found like okay great you have one hundred pounds to lose alright get naked photo photo photo okay, you need to lose one hundred pounds or these we're going online everywhere front page of the new york post in six months, twelve months whatever they'll figure out when elizabeth all right so stakes really important creating not just carrots alright, but sticks people will work really really hard to avoid punishment or humiliation remit city some of you guys know uh good friend of mine he wanted again against was fifteen pounds of muscle and so he created a public wicky weird that he had to put in his weight every week they had a bunch of friends would smack talk and he did a lot of smack talking himself he's pretty good at it and so he felt he knew he would be he would never hear the end of it if he didn't gain his fifteen pounds which he ended up doing and I think three months instead of six he's kept it on to the pound to this day all right, so stakes moving on here we go quick review this that's an acronym that's how you remember it so dis eighties yo yo dis or if you're a gamer d s three ps three d s got it all right moving on so cafe this is sort of bonus credit. We're not going to spend a lot of time on this like this is the fundamentals that is what you can apply to any skill and you'll see me do this as I talk to these various experts we'll get to that in a minute cafe so dis cafe whatever imagery helps you to remember that cafe and the first is compression right so can I take just like my japanese poster with all the characters can I take the twenty percent of the most important pieces and put it on the one page to make it my psychological reassurance when I get overwhelmed right so you try to cook you start pulling from different cookbook everything else like my god this is so complicated no it's not go back to your one pager go back to the one pager no matter what if you know what is on this page you will be able to cook better than fifty percent seventy five percent of population right like when in doubt oven three under fifty degrees don't worry about all these different uh temperatures three fifty they work for chicken or for brownies and we're feeling almost anything kale chips whatever it doesn't matter use approach the monitor when in doubt cook to internal temperature of one forty set the alarm forget about it you have to worry about overdone underdone whatever obviously they're a couple of exceptions here and there ah vegetables make the make the flavors pop add a little bit acid right a little bit of a little bit of lemon a little bit of sherry vinegar or our champagne vinegar someone super super simple so creating this one pager compression is also related to the next one which is frequency alright so how frequently should I practice so there's a bit of a uh think it's called like cartesian doing duality but the separation of mind and body so it's very common and every country is not just the western world to think of like learning as a brain activity that is separate from physical training well, just like you can't run most people unless you're dean car nass's he's a cool guy but you can't run a marathon like every day for fifty days that your body won't recover okay, so you need to plan your training so that each time you train you have an adaptation period then you come back stronger all right it's the same with learning if you want to learn you also have to master that what is the training regiment for your brain and there are many different ways to do this right and this obviously applies to anything physical but you could use a tool like super memo super memo is a program that helps you to determine or automatically helps to establish ideal spaced repetition for learning different items. They're many different tools some specific to chinese on the iphone etcetera you've monkey for instance, and k ii, which helps memorization frequency. They're also ways that you can experiment with this so I'm pretty intense pretty aggressive one of things I did is I worked with few chefs and culinary school teachers to compress six months of culinary school into forty eight hours so two days like dawn to dusk from waking up to going to sleep doing everything in forty eight hours all the techniques all the principal dishes which was hard as hell and at the end of it my hands were like so swollen and kat like I'd nix all over my hands and it's from washing my hands like every five minutes all the salt like it looked like frankenstein and I was so happy because I will I will emphasize something else which is larry page larry page google alright, I'm paraphrasing here but he says what a lot of people mrs when you try to do something really big it's hard to fail completely okay so when I tell people like yeah we cram six months cool inter school in forty eight hours though I up how much did you actually retain? Right what fifty percent I'm like well hold on yeah, maybe fifty percent means I got three months of culinary school in forty eight hours still a damn good return on investment so frequencies where we played with that kind of stuff and then the last one is in coding so how do I anchor new material to what I already know and he takes something it's really slippery like numbers if you want to memorize ten thousand numbers it's actually not that hard once you learn how to convert let's say numbers into letters into images super easy then you can use techniques that cicero used in the roman senate lay it out on a path and you could do some pretty amazing things memorize a deck of cards and you might ask yourself, well, like ten thousand numbers deck of cards, why the hell would I want to do that? I have enough shit to do in my life because the techniques that you refined by practicing that kind of thing apply to everything, right, they apply to languages they apply to memorizing names, they apply to learning skills. Alright, this cafe, those air acronym pes that isn't coding that is an example of encoding. All right, so I'm from long island, not very refined he's dead rat tail go rat tails. So being from strong island, as I like to say, one of the things I'm really bad at is going to fancy dinners like figuring out which drink is mine, which bread his mind and, like, I'll take someone else's drink and it's embarrassing, so I'll do this under the table make two okay signs bread is on my left hand side drink is that my right hand's? Okay, that's encoded. It doesn't have to be complicated, all right, so we're not spent a ton of time on this because there's there's a lot here, but in the deconstruction section of the four are chef I talk about the questions that I ask of experts, right? It's not that hard to find experts just needs to be someone who's a lot better than you or I like to look for let's take sports is an example a silver or gold medalist from one or two olympics ago, then you can just search in google you could search like bobsled olympian my city and you'll be amazed what pops up and those people are not in the current limelight. You don't want to go after people after people who are in the limelight now it'll be too hard to contact and then you have some questions. So these are questions that I actually asked scott jurich scotch eric won the western states one hundred mile race seven times in a row he's amazing he's also built like spider he's, perfectly built for ultra endurance running great guy vegan also I mean, you just he's amazing! But so some of the questions I asked him order whose good ultra running despite being poorly built for it, who's good at this who shouldn't be? I just want to point out how breaking things down here, who are the most controversial runners or trainers? Why? What do you think of them? What makes you different? Who trained you were influenced you you can others replicate the results what are the biggest mistakes and myths you see in training favorite instructional books or resource is and then the last one and I'm not gonna spend too much time on this but if you were to train me for four weeks for running a marathon and you had a million dollars on the line what would you do exactly and this is how you start to find these non obvious solutions you start to pick out someone like I think it's david goggins I might be getting that wrong he's like he's like two hundred thirty pounds of one hundred mile races something like that like how does that you know how does you know daniel tam it in the uk learn icelandic and seven days well enough to go on tv and be interviewed how does that so here are a few others these are the questions that I initially sent to rick torbit who will be here uh tomorrow I guess for basketball where the biggest mistakes novices make when shooting or practicing shooting biggest misuse is of time even at the pro level one of the most common mistakes right key principles what is your progression and exercises look like sequencing right okay so moving on those those are the questions will come back then you will see me use them today and you will see me use them tomorrow all right and what I want to provide you is a tool kit so that you are self reliant and can emulate and behave like the world's fastest lawyers, whether it's applied business, body, anything. Okay, it's, a bold goal, but the last thing I want and, like, thank god. None of my friends would ever say this because they'd ridicule me. But every once in a while, you'll see in some media like guru, productivity, blah, blah, blah. I hate that word guru, because it implies that people rely on me for answers. I don't want that. All right, I want to produce independent. I want to make myself obsolete for all of you as quickly as possible. That's. My goal.

Class Description

New York Times best-selling author Tim Ferriss, author of The 4-Hour Workweek, introduces a new holistic life strategy aired only on CreativeLive: The 4-Hour Life: Healthy, Wealthy, and Wise. This business course features the best of mind, body, and enterprise strategies that Tim Ferriss has to offer. In the footsteps of the infamous scientist/sociologist Ben Franklin, Tim presents his best lessons, principles, and hacks for becoming (and remaining) 'healthy, wealthy, and wise.' This CreativeLive course includes never-before-discussed tactics related to The 4-Hour Workweek, The 4-Hour Body, and The 4-Hour Chef. From accelerated learning to investing, The 4-Hour Life is as comprehensive as it is broad.



Fascinating interviews. Lot's of useful tips for business and life. It's a bit of a gamble because this style of seminar does not have a clear curriculum (e.g. it's not "how to edit photographs in Photoshop"). I would say that if you have found Tim Ferris interesting and useful in the past (e.g. books, articles, talks) then you will enjoy and find this seminar useful. Try listening to the free portion and see whether it resonates with you.

Debbie Takara Shelor

I loved this class. I greatly enjoy Tim's writing and having him share and interview others on numerous topics that I'm very interested in was fascinating and fabulous.