A Complete Guide to Snapchat Ad Manager

Lesson 1/8 - Class Introduction

 

A Complete Guide to Snapchat Ad Manager

 

Lesson Info

Class Introduction

If you think that Snapchat is confusing if the platform probably is not for you and you don't even know where to start approaching Snapchat, the good news is, if you are interested in ads, if you're a professional in ads, or if you want to explore the ads, you can just focus on Snapchat ads. You don't have to be on the platform although it helps of course. So right we're gonna go through the fundamentals of Snapchat Ad Manager which is a self-serving platform. You don't have to have a minimum spending or anything like that, you can just go in, dive in and start creating ads on Snapchat. So that's what we're gonna learn today. How you can create, develop and launch a successful Snapchat ad campaign. How you can avoid common mistakes, and learn best practices of course. And how you can actually use Snapchat Ad Manager to create and manage ads. And this session is very practical. So in the best case scenario you should have or after this session, you just go into the Snapchat Ad Manger, c...

reate a business account and practice, because you cannot learn otherwise other than by doing.

Class Description

Snapchat is unique. Snapchat is complex. And until recently, the only way to run ads on Snapchat was to go through one of its ads partners. But that changed with the launch of the Snapchat Ads Manager.

Now you can create imaginative, engaging, full-screen video ads all on your own. Snapchat expert Inna Semenyuk, a seasoned marketer who’s worked with Facebook, Skype, eBay, Starbucks and others, will show you all the ways you can take advantage of the Snapchat Ads Manager to make a name for yourself on this popular platform.

In this class, you’ll learn how to:

  • Develop, create and launch a successful Snapchat ad campaign.
  • Optimize your ads by running experiments to see what works best.
  • Avoid common mistakes with Snapchat ads.
  • Use Snapchat Ad Manager and the Ad Manager Dashboard.
  • Identify your target audiences.
  • Monitor your ads and analyze their success.

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