Positioning Your Subscription Product
Lesson 4 from: A Crafter's Guide to Starting a Subscription BusinessMei Pak
Positioning Your Subscription Product
Lesson 4 from: A Crafter's Guide to Starting a Subscription BusinessMei Pak
Lessons
Introduction
09:53 2Why Sell Subscription Products?
02:53 3Great Subscription Ideas
10:59 4Positioning Your Subscription Product
06:09 5Pricing Your Subscription Product
25:48 6Interview with Stacey Trock of FreshStitches
34:29 7Subscription Models: Which One is Best for You?
23:52 8How to Manage Your Subscriptions
06:14Shipping Tools and Apps
23:06 10Finding Your Ideal Customer
05:54 11Why Marketing is Necessary
06:45 12Copywriting for Your Subscription Product
19:03 13Photography for Your Subscription Product
03:49 14Promoting Your Subscription on Social Media & Blogs
32:47 15Interview with Maureen Vasquez of Pipsticks
23:57 16How to Handle Unsubscribers
09:19 17The Unboxing Experience
06:18 18Frequently Asked Questions
08:09 19Common Challenges for Subscription Businesses
08:52 20Growing Your Subscriptions
10:21 21Interview with Wendi Gratz of Shiny Happy World
24:50Lesson Info
Positioning Your Subscription Product
So how do we position your subscription product now that we thought about it? You have a pretty good idea what you want to sell in your existing product line so this is going to be your new flagship product this is going to be your new best seller and the reason I say that is because this is kind of one of the few keys that you can have to that whole consistent income goal that you might have so really you want to make this turn this into your focus so for example if you sell on etc one way for you to position it front and center in your shop is you know how with that you have the four the four top featured listings. You definitely want to take your subscription and make that one of the featured listings if you are on if you have your own web site some options for you physically to just drama more attention to your subscription there's hello bar if you guys haven't heard about that it's it's a sticky header and you just get that hello bar dot com it's free for the basic features but wh...
at it does is on your own web site if you use wordpress um or if you have your own web site I believe like with weeks I think you can do it to you just basically enter a little bit of code into your web site and it adds a sticky header at the top of your web site so no matter where you scroll on your page no matter which paid you go to on your web site the sticky hitter will always be visible and it's a really great way to draw attention to any promotion you're having so it's a great idea too and on your subscriber in for me your subscription information on something like that um another example is to have pop ups and I know pop ups are kind of a big debate with some people like some people don't like it some people think it's it's it's kind of gross and icky the thing is with pop ups is it it definitely works so it's kind of ah it's up to you what you want to do do you want something that works that's effective or if you feel really strongly that this is going to kind of dilute your brand then you know it's it's totally your choice I just have to say it works but I think what can make it less icky and less gross if you timed it right for example don't show the pop up right away when someone lands on your web site because that can be kind of a surprise and people don't like that kind of surprises they like mystery subscription surprises but not pop up surprises so a great way is if you are looking for pop up like modules or add on to your website, see if you can find one where you can set the setting to onley show after ten seconds of having been on your website are only show after you've clicked around to three different pages, so those kinds of pop ups are a lot more welcome because someone's already there already in your shop there already interested? So when they see your pop up, they're going to be like, oh, you have a subscription business, you have a subscription product. I don't want to miss out on this, so it could actually be helpful for them. Another alternative to a pop up is a slide in box, so I don't know if you guys have seen this recently, but so let's say you're on someone's website, and then you're scrolling down and then suddenly this little box will slide in from the bottom right corner and it's very it's, un invasive, but it's kind of really cool and it's really smooth, so it's kind of a pop up a swell, but in a less invasive way and you can get something like that that sumo me, sumo me like sumo wrestler me on dh, then you know, if you have a sidebar on the layout of your website, definitely put it there, so what I'm trying to say is put it everywhere, tell everyone about your your subscription product, right? So you definitely don't want to hide something like this. You want to give it front and center positioning on your web site in your shop and again, just expanding on that, not it's, not just a physical positioning thing. It's really, when you think about marketing, this is something that you want to have a really consistent schedule for, to keep pushing out there, to keep reminding people that you have a subscription going on and that they should sign up in taking this further with the question we had from our our live chat. I wanted to ask yourself, do you want to offer exclusivity when with your own subscription product? And I would definitely encourage you? I I'm biased. I think it works really well if you keep the products that you're selling your subscription for on lee your subscription. I believe that subscript, that exclusivity really creates the sense of urgency for your customers because they know that if they don't buy in on your subscription now, they're never going to get this product in your regular shop, so there is definitely that. And it helps with your marketing it helps with selling your subscription. So it's a great way to sell it without you actually having to sell it in a way, you know, you don't have to say by me, it's really, you're just telling people this is a special product that only subscribers will get on and you can't get this in my regular shop and instantly in people's minds that that exclusivity is going to help sell your product exclusivity in a way also makes her subscription feel more special having a subscription. You could really look at that as your way of creating a really special place, a really special community for your subscribers and it's kind of like that private party that no one else gets an invite to. You know, when you get invited to something like that, you feel special, right? You feel like, well, no one. I'm one of the very few people that is a part of something special like this so people want to feel a part of something so it's just that longing feeling it's kind of weird. We're talking about psychology now, but this all helps with your marketing. This all helps was selling your subscription product.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Great course, especially the interview with Stacey (part 6).
Nuvea
Mei gives lots of practical information and resources in this course.