Day 2 Pre-Show


The Art of Selling What You Make


Lesson Info

Day 2 Pre-Show

Hello internet and welcome to creative live we are here in our san francisco studios and this is day two of terror gentil ease the art of selling what you make my name is ken klosterman and I will be your host today along with the memory milkman keller you this morning I'm fantastic stink how are you feeling? Kinda I am feeling great, okay, what I'm really excited about is that this morning we are going to be talking about the scary subject of my god it's so scary it's not going to be scary by the end of today, but I know that is a subject matter that whenever we talk about money here on creative live, it goes really deep we all have a lot of hang ups about money at least I do maybe I should be speaking for somebody you know what? No, whether you have a hang up or whether you could even redefine your relationship with money, I think there's always something to learn money is what it takes teo, you know, do some of the things that we want todo that we love so and I think that's what's c...

ool is that terrorists first section we're going to be talking about money being beautiful and those two words together that I you don't usually hear together now so I'm really excited teo change my mind set meeting everybody this is our our pre show in the goal the pre show is just tow have you let us know if you can see us and hear us just our little tech check. So there is a chat with class participants link, but meet the video there watching right now we invite you to click on that opened up the chat rooms and tell us where you are joining us from why you're excited to be here, perhaps what your craft is, what it is that you make or your service what it is that you want to learn, how to create and be feel beautiful with the money that you're going to earn on. And also if you are here with us yesterday, what it is that you took away the most from yesterday and before we talk to the students jamari, I would love you to tell us about the craft show that is now tomorrow I'm so excited. Well, first off, this is the first ever live virtual craft show on creative lives. We are doing a really unique experience it's in our studios here, you confined where that is on the about, paige so we're here in san francisco, and of course, you can join us on the virtual side as well. This guide is actually a free download on that page it will give you a preview of all the amazing san francisco bay artists that we have joining us I mean, this is just a preview that I have been poring through and learning and I showed my husband and for some reason my credit cards are not in my wallet so I'm just kidding you're not no I'm not did you take it because you saw this guy teo and really, really fantastic art beautiful presents for the holidays oh are you know I could always exchange this necklace for a new one exactly so again there is a link if you look school down the page from where you're watching right now there is a little one of our three icons little ad tiles on one of them is for the creative live indy craft show on dso go over to that page download this join us in terrence's go if you are in the bay area again the addresses on the website are about us page nine a m to one p m doors are open with a core to seeing all of you there we definitely do so um we definitely want to hear from you out there in the world where you're joining us from we have a studio audience as well that's joining us we want to get to know them so starting with anna please, again, tell us your name, where you're joining us from, where we can find you online, maybe a little bit about your business, and what was that big? Ah ha, that you took away from yesterday with terra. Hi, I'm anna from an apple dot com known for infant and used clothing that's really perky and responsibly made based in sacramento, california, if I didn't already say that my biggest takeaway from yesterday, besides, don't overthink it that was repeatedly drilled into my brain that I think I need to apply to my entire life, and, uh, I don't know, I think it was just don't focus on target markets with focus and said on target conversations and it's like, you know, I've heard it said in a different way a few times before, but it was, for some reason, the way that paraphrased it really stuck in my brain, so I kind of went in last night and kind of looked at like, someone. So social media things that I've been doing lately, and some of my, like, whether it's, betsy, you're on my main website, kind of my postings and was like, okay, made my little checklist of things that either I improved last night or needed to be kind of tweaked a little bit to just be a little it's like minor changes, but I think that they're going to have a really good impact. That's awesome? Yes, the target market to the target conversation. What is it that your clients not you yourself but the conversations that are going around with those most valued folks on the fact that they're already happening? And I just need to position myself in those conversations that you don't have to like. You don't have to agree on that by creating that. Yeah, exactly. All right, thank you. Hi, my name is sasha keagan and my website is sasha kagan, dot com and corky alone dot net. I write books quirkyalone and to do less. I'm at work on another one, and I help people in classes and coaching embrace the quirky and them feel happy, single and create relationships they really want for their quirky selves. So yesterday was really great. The main thing I got was that I could tell the story of how people have benefitted from my classes and coaching everywhere on the site and even that the testimonials don't have to be segregated in one spot. Like if I just put that one testimonial on the book page, it was like, oh, I understand how this book has helped this person. In a way, it's, like what happens on amazon, but it was just that idea of, like, even on my about paige, I could put pictures of other people who have come to my events to see it's not just about me, it's about you two. I love that it's, not just about me. It was because that's an awesome, awesome way to be thinking about your business in general and what is who those clients are that you're serving. So also, I'm megan eckman, I'm the illustrator and writer behind studio me studio m e on I'm on a mission to rekindle wonder in people, and the biggest takeaway that I had yesterday was that there's such a bigger picture of the journey that my customers are on and that what I offer does not need to be a one time thing. I can go with them as they progress and b they had helped them every step of the way. Well, I really loved yesterday we put you in the hot seat and we took a look at your site and again, the chat rooms went wild on your concept of the monthly offer and also not just the concept of stuff, but the fact that you went out and validated the concept by reaching out to see if it was something that people would be interested in those people that already on your mailing lists and such before you've been creating it and I thought that that that was brilliant so thank you for that hey, I'm letting oliver and the everything person of bird a virtue um it's a georges and company based in san francisco and you are wearing one of my lovely wearing this today this morning I came in and I was looking at my jewellery and then I went played a beautiful intricate jewellery so I am going to be proudly wearing this today thank you um anyway yesterday you know I'm in like the beginning more beginning stages of my business than all of these you feel like you guys are veterans but so it was it was really good for me, tio I think for a long time I was really focused on myself and honing my style and now I'm really realizing that if I'm going to sell to a ton of people then I need to figure out what they want so perfect well, I'm going to be looking at that one on your neck is well because that is another me peace like a trade teo if you wait for tomorrow's show let's, just quickly check in with the folks online and see what they are saying summary well, a bright and early morning to all of you. We have a lot of people joining us. We have crystal from arkansas. Who who? Crow shay's, mostly baby clothes. We have ambulance from post lunar eclipse florida, georgia. Excuse me. Brenda s, who offers gifts and assorted mediums joining us from kentucky. We have sky burger. Who does paper flus, sirs, for events in indiana. So we have a lot of people from the u s also montreal, canada. Good morning to all of you. Please keep sharing and joining us and get in the conversation online. All right, fantastic. Well, thank you. And once again, thank you, everyone, for joining us. Welcome here to create a live it's. Time to get started with day two of terra gen tilly's. The art of selling what you make. And with that everybody, it is my pleasure to welcome back to the stage. Terra gentilly, terribile. Right again.

Class Description

If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.

Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.

You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.

This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.