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Backstage Interview With Guy Kawasaki

I know you're a big hockey fan. Hello, Uh, Blackhawks Bruins. All right, there it ISS I'm a Chicago guy myself. So also point for the Hawks will help Motorola and Motorola has a lot of people e have to say Absolutely. I was going to say, I knew you're flying out there quite a bit these days, and so it's a little bit of ah, forced question. Um, one of the things that we've been talking about with some other folks here today. I read Hoffman and Ben Casanova, for example. Uh, education, your ah, big think guy in the valley. Um, really looking at the forefront of a lot of change. What? What's your perspective on the changing notion of of education right now? Actually, I'm kind of old school. I just finding the key is the quality of the teacher. And I understand online tutoring and all that means, like, wonderful stuff, right. But at some level, it is the student and the teacher. And in my past, I had two or three just formative teachers in my life that literally changed me. That put me on ...

a different path, and one English teacher in particular, I would not be a writer if it was not for him, and he is no longer living. But it's not clear to me that he would have anticipated my writing career, if you know what I mean. Sure, in other words, I talk to the student. So yeah, terrific influence in my life. So I hope we continue to also have this analog. You own it, and there are seen platforms where it's like one on one tutoring, live video, no matter where. The tutor is just very interesting. So it is about, I think, one on one relationship. I don't There are other bigger thinkers that we're talking about, you know, knowledge and all this kind of stuff. But I Morva blocking toe kind of thing. For this, though, I think I think that's great. We're sort of identifying that maybe some of the things that technology can't ever replicate, which is the human interaction with one on one that's essential toe, how anyone moves their their light forward. You can you can connect with people through social networks, but you can't really have deep personal relationships without getting face to face, and you also I don't think it would be hard to madame Center, where everybody, especially for Millennials, every millennial has to have a trophy has to win. Every competition has to have a lot of positive feedback, but the teachers and the coaches that for me and I would throw Steve jobs into that. A lot of it was motivated by fear. I mean, really like fear of embarrassment, fear of failure, fear of harassment, fear of whatever and looking back very, very useful thing to be afraid sometimes. And so I don't know. I don't know if you can go to YouTube and watch a video about calculus and, like, feel the fear getting humiliated in calculus class. Well, frankly, that's one thing that traditional education does really well, that's it gives you absolutely. It gives you regular force check ins that evaluate you and potentially certainly, ah, somewhat public way that are you doing well? Are you doing poorly? And you get evaluated by someone who's in who's an expert? Ideally, um, and that is something that, you know, the self directed learner doesn't necessarily have, Um, and so the motivation. You keep yourself moving along the path. It's great to have, but let's face it. Like I like to sit on the couch potato ships to, uh, um at an extreme. You hear about these online courses for drivers? That right? Yeah. Boy, I think about that, E. I don't think you can learn how to drive out. Well, I don't even mean those, I mean, the ones where you get a ticket. You're trying to remove the points so you can watch that all you think those people are, like ping rapt attention to that online course to remove the points on their licence. I don't imagine I don't want to make assumptions about how people engaged with other online platforms, but I do know how they engage with creative life. Okay, um, taking notes right now? Actually, yes. So that is the behavior that we regularly see is that there are people across the Internet who are taking actually some pretty detailed notes starting to kind of publish those for one another. And that's and that's really interesting. We're getting this. We're seeing collaborative note taking. We're seeing people being together in small groups all across the country to, um, toe learn together, which I think is pretty cool. So they're sort of substituting. Um, you know, creative live for a formal education situation and then creating communities of learners together in local environments that I think is pretty neat. So this is note up. Yes, I know it up. Yeah, I learnt up, if you will. Um, you know what? You're really transparent about how you how you do things about how you, uh you give us a bunch of productivity tips on their Justin extent. Like the stuff that you post on hub Spot is a form of education. And do you consider yourself an educator? No. No. Uh, you know, I suppose that by reading some of my stuff, you gain some insights and education, but and even my most haughty moments I don't consider myself an educator like that hub spot thing where I explained everything I do in social media. One perspective on that is, you know, look at guy. He's explaining how he does think so that everybody can do things better. There are other explanations for that. One other explanation is so many people ask me. I thought I would write it all down, and then I could just tell people just go over there. Don't bother me anymore. Just go read that, right? Sure, it's expediency. Another is that I have found, You know, prior to me doing something like that, many people would say, you know, guy is not being transparent, you know? He has these contributors and these ghosts, and it's not really him. So people were just ripping on me. But not when you publish something like that. You know, no one can accuse you of not being transparent anymore when you've documented everything you did. So when somebody now says, guy, you hide the fact that you have ghosts. I said, Well, you know, June 2013 there it was. You know, I can't help it. If you can't use a search engine, you get what you want. It's not all wonderfulness again, like the your value of transparency, like given that up. But it is great, but I actually do and this is me personally consider you an educator like, uh, you know, a P is an example of you understanding a modern publishing paradigm and telling people how to do it. So I recently got a Nembe. I went part time worked really hard. I value that education Incredibly highly. It was an awesome experience, but I didn't learn how to run a social media campaign. I didn't learn. Know that? Absolutely. But you are teaching that. But not in a I am as a byproduct of what I do. But I can't take. I'm so noble as I'm trying to teach people socially. Now, when I wrote what the plus, I really wanted people to learn how to use Google. Plus a pop other publisher, Arch. But I wanted people to learn how to do self publishing. So I guess, yes, there is an educational component. Any nonfiction author who is sincere has the have an element of education to what he or she is doing. Otherwise. You're just pimping yourself, right? And I hope that do we've all heard that pimpin ain't easy. Yeah, well, at the end of my life, you know, when God asked me what did you dio? I want to say that I am powered people that I empowered people with my presentations, my writing, my creative live experiences, you know? So that's the scorecard. The scoreboard that I have chosen to be, um, measured upon. I think that's amazing. scorecard like, how many lives did you touch and change through your work? You know, on behalf of others. Okay, well, so what do you What do you think about about creative? I'm essentially our mission is to change the world one life at a time by connecting people creative entrepreneurs with experts in given fields that they're interested in. Like, how did you like being on the main stage? Well, I love it because, uh, I speak maybe 75 times a year. So let's assume that 75 times a year on average, 1000. So 75,000 people have seen me give that speech in any given year. I might have just doubled that number today, right? And so lots of people in those 75 times, Usually I'm part of a conference where they have toa flight Orlando, or fly to Bogota or fly to someplace and see me and pay 1000 bucks and hotel. And you know all that, Not that that was the reason or the only reason they came or not that I was the only thing that I was part of a whole thing. But so today, you know, maybe 75, people can see me by turning on their computer. Yeah, that is a good thing. And hard to argue against hard arguments and the fact that students, you know, learners of any age from Nebraska to Nairobi can ask a question to you directly through through creative life. I think that that's an amazing paradigm. Shift it. It's noble. In a sense, it's a very good thing. I I think information wants to be free, and I don't mean free and we'll free can be taken in two ways, and I meet it both ways free, meaning not paid for and free mean everywhere. Open access. Yes, yeah, Andi, I think we completely agree with you there. And that's why all of our classes are free toe, as many people as you know, wanted wanted to an end and that, Ah, we try Our riel, when our values is is access Teoh you to folks like like yourself that you don't have to travel. T bo guitar, toe looking valley That's I was traveling the both eyes pretty good. Yeah, it's lovely place. Where is it? Where's your favorite place that you've gone this year after Creativelive Of course, after Creativelive after Self San Francisco. Yeah, and I haven't gone unstoppable this year, so it probably would be booking the Bogota had this restaurant called Andres. This something I don't know. And have you ever been to Buck's of Woodside? I have not. Okay, so Buck's of Woodside. If you go there, it's like just total cha chicka heaven. And just like all kinds of memorabilia is like if you took a Ralph Lauren store and jam the tool of LSD and steroids, it would be Tell me more. Yeah. So if you took bucks and multiplied it by 10 and jammed it full of LSD and steroids, you would have this Andrea's restaurant in South America in South America, it is truly Have you never seen any place like you literally described a trip in the in the counterculture said I've ever thinking LSD, but or steroids. But I imagine that's what it would be right here that you're conceptual idea, like Bill Clinton. Fantastic. Cool. Well, uh, guy Kawasaki Thank you so much for coming hanging out on the backstage, We'll say Well, say go, Blackhawks, Thanks to get