Video Branding: Showing the Process
So we're gonna move in the video branding, So I like to call this becoming a double threat. Um, I started using double threatened triple threat in my terminology, because I started thinking about what it means to be a modern day photographer and or travel food photojournalists. And we You have to wear so many hats now, right? We're not just photographers. We have to be well versed on computers. We have to be writers and pitch things. We have Teoh be able to do video. We need to be able to do social media. There's so many things that it takes to be a successful photographer nowadays. And when I started thinking about social media and I like all these like nose on old, like these kids doing it these days. But a lot of these kids that are having this huge followings, it's because they are instantly submitting videos and photos and writing and like in having sort of a community engagement with their audience. And it's something that a lot of us don't really know how to do well and never re...
ally had to do before. And so when I started thinking about the actors of the old days and how they had to be able to, like, dance and sing and act and do all these things to be an actor. That's sort of where we are now is photographers. We need to be a triple threat. Video branding is such a cool thing. I again it always based and started out of fear. I remember when I got my cannon, uh, mark to camera for the first time. They implemented HD video into my camera and I was like, Oh, they're now gonna ask me to shoot video weddings. I'm sure they're gonna like asked me to edit and shoot the deer. I don't want to be a videographer, and I was really, like fighting the fact that I had video capabilities in my camera and I really just was not a fan about having it, and I didn't really use it, and I kind of tried away from it. And then when I did that styled shoot where I was doing behind the scenes video, I understood the power of video. It added a whole other elements to my photo shoot. It gave me extra content. It also can show so much more about my personality and myself is an artist. What I have to do to get the photo I think you somebody spoke about, You know, you show an image and you want to tell the story behind that image, and you can't always do that so well with with writing and with your your static image as you can do with video. And so when I decided to kind of not fight video anymore and embrace it, that's when I've learned have, like, a lot of fun with it and that inter video that I showed you my branding video for my website, I think, is a really good example of that. And you can obviously tell that I wasn't shooting a lot of those clips with any intention of putting together branded video for myself. Some of those were shot on a cell phone years ago, but the idea now moving forward now that I've embraced video, I can now think about it in a strategic way, moving forward. So when I'm shooting on location, I now make sure that I shoot little video clips of where I am. Sometimes I'll shoot clips of myself talking about a certain location while I'm there. A lot of travel blog's and sites wanna have little clips like this. And sometimes I'll talkto brands beforehand and you know, say, Hey, and when we go into this place and can you do like a 15 2nd video introducing that you're a travel writer for us and you know it's it's amazing if you just reach out to people beforehand, you can get ideas of usable video clips, and it takes just a few extra seconds to add it to something you're already doing. And it's extended content that you can use to market yourself. So let's dive right in. So videos, not the future photography. It's right now, and I don't even want to know where it's gonna be into years. We already know that Facebook is is making the three D the 3 60 cameras like highly available to people in showing people how to build them and make them. If you take a bunch of GoPro cameras and like Lincoln together, and you can make you know 60 videos that now you can use on your phone and be able to, like virtual reality, be in a location, I personally think that that's going to be the future of travel photography is being able to shoot some of these 3 60 videos and allow people to virtually walk through an environment that you are in like there can't hike much of future. But they can, like, walk along with you and like, look around at all the sites in real 3 60 as you go. And I think that's where video is headed and where photography is headed. But in the meantime, video is 90%. That number might be low now. Actually, it's 90% of all online traffic is driven by video, right? So we got to get on board and start using video to market ourselves. So, um, obviously words of searchable words are powerful, but video is what people are finding on YouTube. It's what they're using on and looking at more often than blog's. And it's becoming such an important part of the travel industry and not even like being a professional videographer. But just being able to access short little clips of places around the world is very valuable. So start adding that to your travel library. So I want to talk about this a little bit. This is actually shot from Jodhpur, the blue city in India completely obsessed with the city. It lives up to its reputation. It's all blue and I. That's one of my fellow photographers, Jodi. And this was a rooftop of the hotel there, and I just always thinking about color. And we used to frame it and show it, and I was doing a whole story for for venue last and I'll talk about this more tomorrow. But I wanted Teoh really showcase the blue City in the hidden wonders of the Blue City, and I did probably three or four different story ideas within the city as I was there. So some of it included editorial shoots. Some of it included just showing street scenes, and it was really cool to be able Teoh. No, that I had the creative freedom to write different stories about one place. But let's go back to the subject at hand. We live in experiential society, and so what that means is let's go back to Apple. When we asked me if I was like a Mack er or what user and like, why I love having a Mac computer is they really know their brand really knows the experience, the user experience. They designed their computers and their products to be just like, sleek and sexy, and it's fun to use and it looks good and and they understand that the, like the way that the computer works is really important. But a lot of what they do is the experience of using her computer and the feeling it has, and a lot of brands put a lot more money and emphasis into the experience of their product in the actual product itself. So I started thinking about that. I'm like, OK, well, I'm spending some time branding myself, and I need to think of myself. Is it brand so that I need to think of myself as a user experience? When I started looking at myself as a user experience, I'm like, No, that totally makes sense because I'm not just the photos I deliver. I'm far more than that. As a photographer, I I offer, you know, like excitement and fun and adventure, and my personality is part of it. My willingness to travel my knowledge about traveling, you know, my idea, my creative ideas. There's so many things that go into me. I'm like putting grooms heads back together like I'm so much more than just the photographer and I'm being hired for those reasons as much as people seeing my work, I feel like my work is just validates me as a person, if that makes sense, but that, Ah, lot of times people are bringing me based on my personality or what I'm willing to do r my branding as color and adventure because they want to feel that way about their wedding or their shoot. They want to get that feeling of excitement and emotion and color, and they know that I will deliver that also because you know, when you're doing the shooting, when you're traveling, you're with somebody for a long period of time. You have to like the person that you're working with, especially if it's your wedding photographer. But a lot of times we're going Teoh you know not the most glamorous places or, you know you're like hiking through Utah. You have to like the people that you're working with, and sometimes you're going through grueling situations, and so they want to know that their with somebody that's they want to know that person in their personality. So I started thinking about branding myself in what made me different and making me different. What made me different was that my the color that I invoked the experience I gave my excitement factor, but also that, like I was also able to produce things for them. I can offer press and I can offer writing. I can offer videos. I can offer so many other things and be kind of ah, multi user experience, if that makes sense.