Blogging to Sell Your Products

Lesson Info

Choosing Your Content Mix

So now I wanna talk about choosing your content mix and deciding which types of posts you should be using on your blog. Remember, so just kind of a rundown again, we've got our product posts and our brand posts. I'm not gonna read those lists out loud again because the more times I say post, the more tongue tied I get. (laughs) But what I want you guys to do is choose three to four post types to focus on. Start by thinking about which types of posts work well with your products. There are some things that are just gonna seem like they lend themselves naturally easier to your products than others. We all have different product categories. Think about what would make sense there. Then think about which types of posts would attract your ideal customer. Is your ideal customer gonna wanna read interviews? Are they not? Does your ideal customer care about style? Do they not? Start to think about that's going to attract your ideal customer. Then think about which types of posts would lend the...

mselves to the tone or the aesthetic or the editorial angle of your blog. You already have outlined some of those things, and so some are gonna be easier than others. It may be hard to kind of pull off the tone that you want if you're always running interviews because now it's somebody else's tone, and not yours. Then, of course, remember which types of posts are going to be easiest for you to create and which types of posts would you like to avoid. Think about what's not gonna work for you. I don't wanna do interviews, and I certainly don't wanna do posts that require me to take pictures of myself. We don't wanna set ourselves up for failure.

Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!

In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.

You will learn to do the following:

• Set up your blog using the right platform
• Craft a blog post in less than an hour
• Promote your blog and create posts that encourage sharing
• Boost your Google page rankings using SEO blogging techniques
• Choose a product-based blogging approach

In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd. 

Lessons

Class Introduction
How to Get Traffic to Your Online Store (With One Simple Marketing Action)
But I Don't Have Time to Blog
Setting Up Your Blog (as Quickly as Possible)
Hot Seat: Choose Your Blogging Platform
How to Turn a Social Media Post into a Blog Post
Challenge: Turn a Social Media Post into a Blog Post
The Role of Blogging in Your Business
Creating Ideal Customer Profiles for Your Blog
Hot Seat: Ideal Customer Profile
Choosing an Angle for Your Blog
Hot Seat: Choosing an Angle for Your Blog
Challenge: Find Blogs to Inspire Your Content Strategy
What Should You Blog About: Content Ideas for Your Blog
Choosing Your Content Mix
Hot Seat: Choosing Your Content Mix
Creating Compelling (and Search-friendly) Post Titles
Using Images in Your Blog Posts
Tutorial: Creating Product Round-up Images for Your Blog
Challenge: Brainstorm Your Next Four Blog Post Ideas
Hot Seat: Four Blog Post Ideas
Tutorial: How to Put a Blog Post Together
Promoting Your Blog Posts
Getting the Most Out of Your Blog
Hot Seat: Blog Critique
Measuring Results and Maintaining Momentum