Now, I know that what seems like, in this day and age of social media excitement, it can be hard to think that blogging is still important. But blogging is still this really, really crucial tool, and I'm gonna be sharing with you guys today the exact strategies that I use to sell my products, and to connect with my audience. And most importantly, this is a big one: Use your blog to get more traffic. So I know that a lot of you have this question. Everyone asks me this all the time, right, I see our in-studio audience nodding along. Who wants more traffic for their online store? Yup, we all do. Michelle hasn't launched hers yet, so she's like, "Well, I guess I do." You have zero, so of course you want more. So this is a question that I get all the time, especially from makers who are making a leap. I know a lot of people start on Etsy, and they realize that, as amazing as Etsy is to get started, it has some limitations, so you make the leap to a platform like Shopify or Squarespace, and...
it can feel like crickets. It can feel like no one's there, and no one is paying attention. So the biggest question I get is, how do I get traffic to my online store? So we talk about this. Are you struggling to drive traffic? What have you tried? Who's tried social media? You're trying to get your social media people on there. Has anyone tried Facebook ads? I see a couple, a couple of people here and there. I'm not telling you to try them, I'm just curious who has. Is anyone just, like, hoping? (laughs) Hope is my marketing strategy, right? Like, someday. Someday, it's gonna happen, right? Have you tried blogging, or have you tried blogging consistently? And so, you're here today because either you're like, I know I should be doing this but I don't know how, or maybe you're just starting to feel really desperate because social media and Facebook ads and hope, they're all not working for you, and you're ready to try something different. So here's the thing: Blogging regularly can not only help drive traffic to your online store, but it can literally help you sell your products. When it's done right. So it's really easy to waste your time doing this the wrong way, and I don't want you guys to waste your time. I know that you're all super busy people, so I wanna make sure that you know the strategies to do this right, and in the least amount of time possible. I'm all about making things quick for you guys. So one of the questions I think also comes up when we're talking about blogging is, but isn't a blog just one more thing I have to promote, right? Does anyone feel like that? If I have a blog, don't I have to worry about driving traffic to that, too? Yeah, it's a concern. I see some head nods from our in-studio audience. It's a concern, but this is actually the wrong approach and the wrong question. And so, I'm gonna quote my good friend Brigitte Lyons here, so if you don't know Brigitte Lyons, she is an amazing PR and marketing expert. We actually run a couple of classes together, one of which is a blogging class. And in a recent blog post, Brigitte said, "A blog isn't just something you do once you have traffic, "it's something you do to grow your traffic." So if you're thinking a blog is this thing that I have to bring traffic to, that's the wrong approach. Your blog becomes the strategy to grow your traffic.
Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!
In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.
You will learn to do the following:
- Set up your blog using the right platform
- Craft a blog post in less than an hour
- Promote your blog and create posts that encourage sharing
- Boost your Google page rankings using SEO blogging techniques
- Choose a product-based blogging approach
In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd.