Blogging to Sell Your Products

 

Blogging to Sell Your Products

 

Lesson Info

Tutorial: Creating Product Round-up Images for Your Blog

So, I am going to let you guys in on the sneaky secret of my success now, 'cause it's a question I get asked about all the time, which is how do I create these roundup images. And I wanna remind you guys that this process that I'm about to show you is not specific to outfits, or even style, or even wearable things. So, what I use is I use a platform called Polyvore. Is anyone familiar with Polyvore? Have you guys heard about it? A little nods here and there. So, I use a platform for Polyvore, which is technically actually a social media site, but it's really great for creating these kinds of content. And so, I'm just gonna, before I go to Create, I'm gonna go to Polyvore. You can create an account, it's free, and what you see is they round up all of these products, and then make it easy to pull things together. And while they are mostly a fashion site, they do a lot more fashion product, they also have home decor, so you can, I don't really need a deal email, thanks. So you can also fi...

nd home decor or giant inflatable flamingos. So, you can pull lots of products in, but the real kind of magic of Polyvore is that you don't have to settle for just the products that are on the site. And the reason that you can make it work for you is because Polyvore has this handy tool called the clipper. So, we have actually installed the clipper here into Chrome, but what you wanna do is literally, if you just Google "Polyvore clipper tool," it's either gonna give you, if you're on Chrome, it's gonna just ask you if you want to install the Chrome extension. If you're on something else, it's gonna show up as something that you just drag and drop into your bookmark tool. So, we're gonna install this clipper. We already put it on because I wanted to make sure it would work, but then what that lets us do, oh, let's find the right page here. There it is. So what that lets us do is something like go to your own online shop, I'm gonna hit the clipper tool, I like to make sure that the price is right, just so I'm not lying to people. And you can select or unselect images, so in this case, you can see now nothing's selected. I'm gonna select this guy. Polyvore makes up prices. And then I'm just gonna hit like. Perfect, and now, what's gonna happen is, when I go back into Polyvore, again, I've got my free account, I'm gonna go to create, and it's gonna give me this create a collage thing, and when I go into my items, boom. There is that necklace that I just clicked. So, what that means is you can start from this, and add your own products in, and then build in either things that you find on the site, or things that you've also found on the web, that you wanna add in with your products. And what's nice about Polyvore is it can drop out backgrounds, right? So it makes things a little, it can't drop out things perfectly if it's not, like, if it's a dark color, but it can handle white and gray backgrounds, it drops them out. So, it makes it easy to do these kind of roundups. So then, now, I have obviously saved lots of things in my items. And you can just go in to, you know, anywhere in Polyvore to find things, or you can just go into categories and say, okay, I'm looking for a top. I'm just gonna make a totally random outfit right now, just because we can. So, like, okay, wouldn't this top look cute with jeans? Jeans. It's not rocket science, guys. You guys are gonna be like, "This is all she does, really? "Like, this is it?" Yes, guys, this is really it, I told you. This is why I waited till the third segment so you wouldn't just leave halfway through the class, right? You can also move things forward and back, so I want my shirt to appear on top of my jeans, so I'm gonna move it. And then let's go ahead and, and sometimes you can also things like flip it, so if you're like, you know, graphically maybe it would make more sense if this pointed the other direction. I'm gonna hit that flop button there, and I'm gonna flip it around. All right, now obviously we need shoes. So, oh, those look good. You guys are like, "This is not even fair, "this is so cheating." Yes, this is how I market my business you guys, right here. It's that easy. All right, we got some shoes. Let's see what else. I think, and you can also search back through your own things. So, I think it would be really nice to throw some rings in here. I use these mixed metal stacking rings in every post, just 'cause it's really easy. I'm like, "Oh, look, we need rings." There we go. And maybe we need, we need a purse, obviously. There we go. Boom. Look at that! I made a blog post, you guys. Well, not quite yet, but I made a collage. Literally that simple. All right, so now what we're gonna do is we're going to publish this now, and we're just gonna give it a title, and this really doesn't matter. This is just for within Polyvore, so let's just say, like, "casual spring style." That's probably not what I would ever call it, but we're gonna do that. And then Polyvore makes you pick a category, so do that, and then I'm gonna turn off quick sharing, and I'm going to hit publish. Now we need to take this image, and we need to take it from Polyvore to our own blog. So, this is where it gets a little bit trickier. So, one of the things, oh, the other thing that I did not do in Polyvore is I did not add the text in Polyvore. You can add text in Polyvore, but it's a little clunky, so I like to then pull the image over to a photo editing software of my own. I use Photoshop. You can use PicMonkey, you can use anything, and then I'll add my pretty little numbers in that way. But first, we have to actually save the image. So, you'll notice here that they give you options. Do not ever just make something on Polyvore and pin it to Pinterest, because no one will ever find your product that way, right? Our job is to get people back to our blog, so I nearly use this as a tool to, as you saw, very, very quickly generate images. So, I'm gonna go ahead and hit the blog button. Now, what Polyvore wants you to do is embed this in your blog straight from them. I'm also not gonna do that, because again, I want a little bit more control over my links. So, if I were to embed this, then the link to my individual product would not go directly to my product page, it would go to my products page on Polyvore. And sometimes Polyvore likes to tell you that things are sold out when they're not. So, I wanna be able to link directly to my page. So what I do is I actually copy this whole shebang, and actually, just because normally what I then do is I put it into Evernote, but you can put it into anything where you can then edit the text. So, I copy the whole blog post, and then I literally, in here, where is it? Find my link somewhere. Somewhere there's an image link. Who sees it? [Woman In Audience] Third line from the bottom? One, two, three, this one? [Woman In Audience] Yeah. Casual, is that what it is? Now I can't see. Let's see, let's see what that looks like. I don't think that's it. The one above it. Sorry guys, it's so much easier when you dump it into Evernote and you can actually see the link. Hold on, let's see what happens if I just go visual. There it is, okay. So, what I wanna do now. Sorry, this is not usually this ridiculous. There it is, image, target, blank. Why is it not showing up? All right, let's pretend that I found the link, and then what I'm actually gonna do is just open it and download it. But that's basically the process. I don't know why this is making me so crazy. All right, we're gonna move on, but you guys get the idea, right? You find the link, you download the image, and then you upload it to your blog like normal. All right, make sense? All right, any questions about that? A Polyvore question came in online. This particular viewer says that they've been trying to get Polyvore to work with Shopify and they've been getting technical issues. Have you had any tips doing this? Is it a browser specific thing? I think it's browser specific, because I remember, there was a brief amount of time, because my store's also built on Shopify, and as you can see, we just clipped something from Shopify. I do remember there was like a small period of time where it felt like it wasn't working, so if you haven't tried lately, try it again, and if you are having trouble in one browser, try in another. The other thing is that you can also go into the mobile app, and you can add products by going to a specific URL. So, you can copy your URL, go into the mobile app, and try adding it that way. But I believe there was a really small period of time where there was a weird Shopify glitch, but it seems to be fixed now, clearly, so I would just try a different browser, try again, it should be working. But if not, I find that Shopify's tech people are really, really helpful, so maybe reach out to them if you're still having that problem. Have you gotten this where you just want the image, I guess, could you take a screenshot of it as well? Yeah, but it's lower resolution, so, hah, I just found it. Looking at it there, I was like, wait a second, I just found it. So yeah, so what we can do here, there it is! Okay, so now, what I'm gonna do is my, I knew it would come to me eventually. I'm gonna save image as, and then in this case, I'm gonna save it as, like, "causal-spring-denim-blush-blouse-necklace," save. There we go, problem solved. I knew it was in there somewhere. So now I have that on my desktop that I can upload. Just took us a little while to get there. Other questions? So, Kelly wants to know, "Should you still include links "back to those original items from Polyvore "that aren't your products?" Yeah, so that's a good question. So, I do include the links. I actually link just back to that product's Polyvore page, and the reason that I do that is simply because not everything on Polyvore still goes to an active item. So we know that, for most of us, our products are on sale for a really long time, but if you're selling from a major retailer, they usually disappear pretty quickly. But what Polyvore does, if it says an item is sold out, is it suggests similar items. So that way, if that item is sold out, they're seeing things. But of course, my own products, I'm looking directly to that link in the shop, because I know that my product isn't actually sold out.

Class Description

Blogging is one of the most valuable, essential tools you can use to engage with customers and, ultimately, leverage to grow your business and make more sales. An entertaining and informative blog should be an integral component of your online content marketing strategy. If you are not blogging, it’s time to get started!

In Blogging to Sell Your Products, Megan Auman will walk you through her process of crafting blog content that will inspire product purchases.

You will learn to do the following:

  • Set up your blog using the right platform
  • Craft a blog post in less than an hour
  • Promote your blog and create posts that encourage sharing
  • Boost your Google page rankings using SEO blogging techniques
  • Choose a product-based blogging approach

In today's saturated craft marketplace it’s getting harder and harder to make sales. And, it’s also becoming difficult to get accepted into craft shows. In Blogging to Sell Your Products, you will learn to use your blog to set yourself apart from the crowd.