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Bold & Fearless Design

Lesson 11 of 26

Inspiration: Seeking the Muse

James Victore

Bold & Fearless Design

James Victore

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Lesson Info

11. Inspiration: Seeking the Muse

Lesson Info

Inspiration: Seeking the Muse

Now we talk about inspirations seeking the muse um and this is about where no ideas come from besides working and sitting you worry because inspiration has to find you working right um or does it for me getting out of the studio is so much more productive than being in the studio because me being in the studio is like I've got computers and I've got the books and I've got there all crutches they're all stuff that I can rely on that I can lean on and I don't want to write for me the best place to work is to get out of the studio is to go go seek the muse you guys ever go away on a like on a weekend a long weekend with some friends you know and you come back and you got there you've had so many new ideas right? It's crazy um for me movies reading gently stories of the hero interest me greatly you know that's where I seek a lot of a lot of inspiration where do you where do you guys get inspiration driving, driving, driving, taking us our shower I was going to ask any shower people looking...

up looking up awesome awesome looking down awesome awesome you know that brings us to this interesting thing that, um you know, choir napkins so inspiring and all those things especially the sleeping and shower why they're so inspiring is because they're not at work we're not working, you know that's that's the thing and that's another part of the answer to your question and is that like the best way to find answers is to kind of stop looking for him it's kind of like really free yourself up you know and sometimes for us this is where I find inspiration the wrong ist idea well what's the what's the worst idea I could possibly come up with, you know, because that then it's exciting again that makes it easy to if it's exciting we've been we've been in situations in the studio where um well, I won't even say studios generally out to lunch that's where that's where the thinking happens you know, I often just take a sketchbook and a pen you know, I usually where carpenter jeans because because I've got pockets here I got one for my glasses and one for a pen I'm like ready to create on demand um but we'll be out of the studio and just playing like I I've got a pallet designer palahang out with sometimes and what we are both really good at is we're able to, like, get out of the studio, sit and come up with the worst possible idea and then presented to our clients it works all the time um it goes like this you're hanging out of the bar and I come by and I say hey is a really what are you working on just like oh, I got this job from a client and I'm going to do this thing in this thing and we have a beer too it is not necessary that you have beers not necessary to drink in order to be creative saying what works to um no, I don't do that stuff um but we'll get to this point when we start talking about it and we'll get to this point and you got it you guys have to pay attention to this you get to this point where you go you know, it would be really funny right? You've been there before where you're just playing years like up in the anne it's like, oh, listen away wait what if it involves you know then you go who you know be really funny do it do it that's the answer because you're excited about it we've been out we've been out outside the studio and coming up with ideas and there was one time where we like oh my god has such a great idea where we going to find a dozen baby chicks way did it we did it it was great I had to learn howto feed and maintain baby chicks for like three or four days right until I took him to the farmer's market or they're being raised into healthy egg laying chickens someplace, I think that's what they told me they were doing so sometimes the wrong ist idea is the most interesting and also you guys have had to understand to ultimately the deadline is the greatest inspiration, right? It's just like, oh, shit gotta get done let's do it, and even to go back, even to go a little bit backwards in the conversation that we're talking about clients earlier, I'm sorry with the deadline and whatnot clients earlier is we have a saying in the studio that some jobs you do for god and some jobs you do for money and you should know the difference and I approach every opportunity, every job, as an opportunity to do a god job, to do something beautiful and brilliant and smart and funny. And if it turns into a money job, we turn it over and get it done and get paid and move on. You're right. I'm not like one of these people who's just gonna fight and fight and fight and struggle and go no, I love my clients. I don't want to fight with them. You want you want, you know, I was given your steak, you want hamburger awesome, good enough.

Class Description

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.

An empowered designer is a truly creative designer. Let designer, author, artist, and activist, James Victore show you how to trust your instinct and embrace imperfection in Bold & Fearless Design.

When you follow the trends your ideas stagnate and you don’t create the kind of memorable pieces that get you noticed. Victore knows the antidote to that creative rut. Victore has been exhibited at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. His commercial work continues to wow by being sexy, strong, and memorable.

Learn how you can make work that is captivating and uniquely you by taking a behind-the-scenes look at this renowned designer’s method, thinking, and inspiration. Victore will talk about playing with different tools (not just digital ones) and rethinking the role of a designer. 

You’ll learn:

  • Exercises for generating concepts and design solutions
  • How to incorporate your hand into your work
  • Unexpected image-making tools and techniques
  • Software strategies for turning the analog into digital

Poster design inspiration is the perfect blank canvas for experimentation. Posters can be adapted for anything from a book covers to dinner plates. In this class, the poster format provides a launching point for discussing by-hand design and reimagining creative possibilities.

Don’t be boring. Watch Bold & Fearless Design with James Victore and energize your unique creative spark.

Class Materials

bonus material with purchase

James Victore - 10 Type Rules

bonus material

James Victore - Bold and Fearless Poster Design Course Supplies.pdf

James Victore - Litter Poster Client Brief.pdf

James Victore - Suggested Reading List.pdf

Ratings and Reviews

Student Work

Related Classes



I am not a graphic designer, I'm an artist, but this class translates beautifully. James' teaching style is nothing short of delicious - fresh, alive, fun, exciting - while being full of depth and poignant, valuable content, much of which transcends medium and brings value to any creative individual. I found particular value in the lessons around tools (and altering tools), the criteria for good work, the need to infuse your opinion into your work, the value of abandoning perfection, paying attention to cancer that is one's ego and that we are meant to be creators, and not 'the help'. More than anything else though, I benefited from being reminded, with such a burning passion, that we are not put on this earth to pay a mortgage and support a family, but to identify our true work and to bring it into existence in this world. So nice to reminded of something I know but forget on a regular basis. One of the best online classes I have ever taken - a real home run.


I loved this course! Exceeded every notion I had. The design, concepts and principles were fun, funny and insightful. But James went so far beyond the "poster design" and into the philosophy, thinking, inspiration - huge! I am so glad I watched this course not only for the quick wit and fast humor (Jame's is smart! Sharp... And Really Funny - compliments his teaching and design), but the reading list he suggests, ways to nudge your creativity and the fashion with which he gets you thinking... Invaluable! Organic, Rich, Impact and message - this course has the design "how-to" covered, the real pearls are Jame's humble experience and generosity. Great Course... Oh, and check out his book! "Victore! or, Who Died and Made You Boss?" Inspiration and fun!

a Creativelive Student

Came to this course (and site) via Anna Dorfman's blog. Loved the motivational and philosophical aspects of the course. Very entertaining and inspirational. Also loved listening to Victore discuss his own work and process-- the stories of how he got specific ideas, tinkered with them, perfected them, etc.. As for the critiques of student and online work, I didn't find them very useful. I would love to see him pick out a few of the very best, and then give his own short and sweet-- and specific-- insights into how HE would improve them. Or just abandon the critiques entirely and instead show and discuss more of his own or other successful designers' work. Overall, fun and inspirational, with some helpful tips.